Sony's Harrison In No Rush to Lower PS3 Price

njkid1 passed on a link to a GameDaily interview they conducted at DICE with Phil Harrison, SCE WorldWide Studios President. Harrison stays mostly positive throughout the article, pointing out that the availability of consoles is a sign of a healthy supply chain. He denigrates rumble in controllers as a 'last generation' feature, and specifically discusses the company's decision-making process for lowering prices: "The PS3 technology, as with any of our platforms, starts off life at a high price and then we engineer cost out of it. And that process is an investment that you make to combine chips into a single chip or to reduce components or combine components and redesign things, and that investment is part of our planned R&D effort to reduce cost. At the appropriate time and when we can afford to, the business model of the industry is to pass those savings onto the consumer, but we're a long way away from doing that yet."

What a coincidence!

[TomatoMan]

I'm in no hurry to buy one.

Excellent!!

[rlp]

As a Nintendo shareholder, you have my deepest gratitude.

Read for translation

[192939495969798999]

"So long as you suckers keep paying full price, we have no reason to offer a discouunt! Muhuhaha!"

Gee, Phil, thanks for letting us know

[elrous0]

I think the entire gaming world just breathed a sigh of "Who gives a rat's ass?"

Seriously, is there any real reason to buy one of these things at ANY price right now?

-Eric

Re:I don't understand

[Anonymous Coward]

The problem with your logic is that you've just reasoned a Benjamin out of existence, even comparing the premium 360 to the low-end PS3. If "affording to be a gamer" requires a mindset that ignores such large sums, then I ought to hang out at a gaming store with a cloth and shoe polish.

Re:Why reduce price when it's still selling well?

[Chibi Merrow]

Sony has finally, it seemed, ironed out demand problems

I agree. They've done an excellent job of killing practically any demand for their latest console. :)

Re:Of course not...

[monopole]

The last thing Sony needs is ill will from the people who were still loyal enough to have already bought a PS3.
I don't think they'd worry about such a small number of people.