So here's the deal: Kotaku has a flier for an upcoming Circuit City deal on the PlayStation 3, putting the price at $499. There's some confusion about whether this is just a sale from Circuit City, or an actual price drop from Sony. Next Generation has Sony saying 'no', indicating that this isn't a sign of an across-the-board price cut. Meanwhile, GameDaily says 'yes', with sources in the retail industry indicating this is the price adjustment we've heard coming for a while now. "As it turns out, a merchandising manager (who wished to remain anonymous) at one of the world's biggest retailers has confirmed to GameDaily BIZ that the price drop is indeed retail-wide and it's scheduled to take place on July 12, although the first wave of ads to promote the PS3's new price won't kick in until Sunday, July 15. Many analysts have speculated that Sony would drop the price on the expensive console this year, and some even predicted that it could happen this summer. It's starting to look like they were right. We're sure to find out much more next week when Sony holds its press conference at E3." Luckily we won't have to wait long to see what's the real story here.