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The Almighty Buck Entertainment Games

$60 Games Are Here To Stay 361

Next Generation explores the price jump for 'next generation' titles, looking into the success of the $60 price point for videogames. They have a copious number of graphs and charts to support their findings: "Even without Guitar Hero II, prices in 2007 are still at historically high levels. In January, fully four of the top 10 games sold for $60 or more. In February, that jumped to five $60 games, and the average rose accordingly. While there were four $60 games in March, they shared the top 10 with two Nintendo DS games which brought the average down sharply. This happened again in March -- the month of Pokemon -- and also in May."
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$60 Games Are Here To Stay

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  • $50 games (Score:5, Funny)

    by Twiceblessedman ( 590621 ) on Thursday July 26, 2007 @12:37PM (#19998393)
    Wii games are $50 US, $60 games are not here to stay.
    • Re:$50 games (Score:5, Insightful)

      by Fozzyuw ( 950608 ) on Thursday July 26, 2007 @01:08PM (#19998953)

      Wii games are $50 US, $60 games are not here to stay.

      $50 is a sweet spot for me for regular video games (PC games and Console games). $20-30 is my sweet spot for mobile games (DS, PSP). Will I pay $60+ for a game? Sure, if I really wanted to play it. But if prices start going for $60, I won't be buying as much as I use too or I'll be waiting for games to get old or become used before purchasing.

      One of the benefits of this 'new' user created mods for games, like Warcraft/Starcraft Maps, Counter-Strike, Flash Games (like ones from AddictingGames.com), I have lots of other options for games. Also, while I know lots of people who are 100% against subscription games (like MMO's), I'm pretty happy with games like LOTRO's whom I've gotten a special "pre-order" subscription price of $10/month (or $200 lifetime, which I didn't take as I generally have never played an MMO for almost 2 years straight). I'm happy with that kind of pricing. Much more happy than $15/month. Such that I'm willing to keep my subscription active even if I'm going to be MIA for most of a month. The amount of entertainment hours I get for my $ are amazing... if you considering spending $10 to see a 2-hour film at the theater and another $10 for popcorn and soda.

      Likewise, the DS is proving to be a super fun system and games prices are often very awesome at $20 for things like Brain Age 2, etc. I'm also a fan of loading Warcraft 3 back on my PC and playing some MOD games, for no monthly fees or download prices.

      With developers and gaming companies seeing the benefit of downloaded content (Wii, PS3, 360 are now all offering DL-able games, while the DS allows you to temporarily download the game from a friend to play multi-player), I hope to see future systems continue to allow more and more user created content that will give players a much cheaper option of games to play. I know there are plenty of flash games I'd enjoy just picking up and playing for a short time.

      I guess there has become a big 'casual' trend in gaming and I know I enjoy it, despite having been 'hard-core' at times (non-stop multiple day MMO gaming, Counter-Strike competitions/tourney's, etc). Probably why Nintendo's Wii strategy is really hitting the mark today.

      Cheers,
      Fozzy

      • Re:$50 games (Score:5, Interesting)

        by cowscows ( 103644 ) on Thursday July 26, 2007 @03:09PM (#20000863) Journal
        I love subscription pricing. And I'll tell you why. Most games don't hold my attention more than a month or so. A few MMO's have been the exception, but I still feel like I'm getting a great deal with them. I've been playing EVE online for about a year and a half. At $15 per month, that's $270 that I've given them. That sounds like a lot, but if being distracted by EVE causes me to buy one less retail game at $50 every two months, then that's $450 worth of games I haven't paid for. Bump that up to a game every month, and you're approaching a grand.

        The flip side is, what if I found a $50 game that could keep me entertained for 18 months. Well, that'd be pretty awesome, but hasn't happened for me yet. At $60 for a game, I need to get 4 months of solid entertainment (10hr+ per week) to match the return on investment I get from an MMO(@$15/mo).

        I did, however, refuse to pay $50 up front for WoW, knowing that I'd have to pay monthly fees beyond that. That seemed ridiculous to me.
    • You've hit the nail on the head. It's consumers who have the final say on the average selling price of a game (as opposed to the asking price which sellers determine). Me, I'm holding out with the PS2. Thousands of games for between $1 and $15 each.
  • by Swordsmanus ( 921213 ) on Thursday July 26, 2007 @12:37PM (#19998397) Homepage
    Inflation and rising development costs result in both a higher price tag and acceptance of a higher price tag. News at 11.
    • by MarkAyen ( 726688 ) on Thursday July 26, 2007 @01:45PM (#19999511)
      One thing I haven't seen is consideration that $60 for a game might actually be a bargain. If I buy a $60 game, I realistically expect to get at least 50 hours of entertainment out of it, either through campaign play (Elder Scrolls IV: Oblivion), online multiplayer (Gears of War) or through exceptional replay value (Marvel: Ultimate Alliance). In some cases, I might even get considerably more value out of it.

      Compared to a great many other entertainment options, on a pure hour-per-dollar basis, videogames are a pretty good deal. (Still doesn't stack up to an afternoon at your local fine art museum, though.)
      • I dunno, last time I was at the MoMA it was $10 and I stayed for 2-3 hours. While I certainly got substantially more enjoyment out of it than my $10 admission, it's not as cheap per hour.
    • Re: (Score:2, Informative)

      by DataBroker ( 964208 )
      There was a significant hop in price with the XBox games. The way they structured it, the basic game was $40-50, and then the ultimate/gold/platinum/collector's edition was another $10 or $20 on top of that and included an extra level or other goody. Ads typically showed the cheaper version to get people into the store, and then offered the gold version for just a bit more.

      People at the store already spending around $50 easily justified the special-edition for only another 20%, and viola, the $60 price
    • by mh1997 ( 1065630 ) on Thursday July 26, 2007 @03:01PM (#20000751)
      Actually, game prices are falling. In the late 80's and early 90's, I was paying US$45 per game, according to the inflation calculators that I found (http://data.bls.gov/cgi-bin/cpicalc.pl) the price is roughly US$20 cheaper today (at US$60) than then (adjusted for inflation of course).
    • by rmdyer ( 267137 ) on Thursday July 26, 2007 @04:46PM (#20002261)
      ...of money for the software industry.

      Ok, I'll give you that, but can you explain why this is the opposite trend in the PC hardware industry?

      Case in point, in 1992 I ordered what was then a top of the line PC:

                * 486 - 66 MHz / 8 Meg memory
                * 240 Meg hard drive.
                * No CDROM
                * No sound card.
                * No networking or modem.
                * Diamond Stealth 64 video card (Vesa local bus)
                * Cheap case with floppy.
                * 14 inch VGA muti-sync monitor.
                * Mouse/keyboard.
                * $2,500.00

      This past Sunday 7/26 I just purchased my new baby:

                * Intel D975XBX2 (Bad AXE) mobo with a load of stuff on board.
                      http://www.intel.com/products/motherboard/D975XBX2 /index.htm [intel.com]
                * Intel QX6700 (Core 2 quad core 2.66GHz)
                * 850 Watt SLI power supply.
                * EVGA GeForce 8800GTX 768Meg video card.
                * 4 Gig DDR2 800 MHz RAM (PC2 6400).
                * 320 Gig SATA 7200 RPM drive.
                * Lian-Li PC1200B II case.
                * 20X CD/DVD burner SATA.
                * Windows Vista Ultimate.
                * $2,800.00

      Please tell me why inflation and rising development costs didn't have an effect on these prices?

      As an engineer I can tell you that moving from the hardware technology of 1992 to 2007 was also "a lot of work" and required "a lot of resources" and "a lot of money". Yet based on inflation, I got a system that just crushed the older one into the ground.

      Hmmm...

      • by king-manic ( 409855 ) on Thursday July 26, 2007 @05:47PM (#20003051)
        ..of money for the software industry.

        Ok, I'll give you that, but can you explain why this is the opposite trend in the PC hardware industry?

        Case in point, in 1992 I ordered what was then a top of the line PC:

                            * 486 - 66 MHz / 8 Meg memory
                            * 240 Meg hard drive.
                            * No CDROM
                            * No sound card.
                            * No networking or modem.
                            * Diamond Stealth 64 video card (Vesa local bus)
                            * Cheap case with floppy.
                            * 14 inch VGA muti-sync monitor.
                            * Mouse/keyboard.
                            * $2,500.00

        This past Sunday 7/26 I just purchased my new baby:

                            * Intel D975XBX2 (Bad AXE) mobo with a load of stuff on board.
                                        http://www.intel.com/products/motherboard/D975XBX2 [intel.com] /index.htm
                            * Intel QX6700 (Core 2 quad core 2.66GHz)
                            * 850 Watt SLI power supply.
                            * EVGA GeForce 8800GTX 768Meg video card.
                            * 4 Gig DDR2 800 MHz RAM (PC2 6400).
                            * 320 Gig SATA 7200 RPM drive.
                            * Lian-Li PC1200B II case.
                            * 20X CD/DVD burner SATA.
                            * Windows Vista Ultimate.
                            * $2,800.00

        Please tell me why inflation and rising development costs didn't have an effect on these prices?

        As an engineer I can tell you that moving from the hardware technology of 1992 to 2007 was also "a lot of work" and required "a lot of resources" and "a lot of money". Yet based on inflation, I got a system that just crushed the older one into the ground.

        Hmmm...


        Look at the quality of hardware. A computer circa 1990 would be heavy, lots of metal, durable, and ussually higher quality in the materials and workmanship. Today Computers are flimsy, have the same or higher fail rate, and are made from elss material with poorer workmanship.

        In general the same thing happening to Cars happen to Computers. They are cheaper because manufacturing advances have dropped the cost of manufacturing. They are also flimsier and generally less well made. They may contain better technology but the amoutn of effort and resources that go into one has been reduced thus the price has been reduced. A common consumer grade car has gone down in price after adjustment for inflation over it's corresponding version 40 years ago. Ditto with computers, although the rate of change is greater.
        • Re: (Score:3, Interesting)

          by gad_zuki! ( 70830 )
          Wow, you couldnt be more wrong. More tin? Its called economies of scale [wikipedia.org] and mass production. Trying to buy that exact 486 system new nowadays would run millions as youd have to pay to run the factories and molds and such to get someone to produce it. All they are making are modern technology.

          Not to mention the "things were better then" nonsense is idealization of the past. As someone with various machines in the 80s I can honestly tell you they built them like mass-produced crap then too.
        • by RzUpAnmsCwrds ( 262647 ) on Thursday July 26, 2007 @11:25PM (#20005913)

          In general the same thing happening to Cars happen to Computers. They are cheaper because manufacturing advances have dropped the cost of manufacturing. They are also flimsier and generally less well made.


          You have no idea what you're talking about. Look at the amount of scheduled maintenance for a car from the 70s vs a car today. Look at the fit and finish of the components. Look at their reliability.

          There's nothing "less well made" or "flimsier" about today's cars. Compare a Corolla from 2000 to a Corolla from 1980. Or a Five Hundred from today to the Galaxie 500 from 1968.

          It's not unusual to go 100,000 miles today without any major maintenance (beyond oil/oil filters/air filters/tires) and no major mechanical problems. Such an occurence was a rare thing with cars from the 60s or 70s.

          Having more steel doesn't make a car "better made".
  • Prices don't go up because people are "greedy," prices go up because your government decides every day to ruin the value of your money.

    Games now have many international ties (design, programming, etc). Because the U.S. dollar is being inflated as fast as it is (and has been since 1913), more dollars means that the dollars out there are worth less, especially versus foreign currencies. This means that prices seem to cost most.

    The flipside of inflation is that some people, especially the banking elite, get the new money earlier than others -- so it is usually the middle and lower classes who are harmed with prices inflating faster than their wages do. Eventually wages DO increase because of the easy money out there, but usually it is too little, too late.

    Prices go up in any inflationary market. Prices also go up because of a limited supply for a highly-demanded item. Generally, though, in a market with a currency backed by something other than fiat/force, prices go down slowly -- soft deflation. The benefit of this is that you actually can SAVE your money and earn value on it, unlike today where even the stock market gains don't keep up with the TRUE cost of inflation.

    Sidenote: Government inflation figures are lies, plain and simple. Find some old credit card statements and see what inflation really is in your life. You may be surprised that it is 10-12% annually for the past 3-4 years.
    • Deflation is just as bad for an economy, possibly even worse, than inflation, because when you have deflation there's much less incentive to invest money instead of hoarding it.

      • Re: (Score:3, Interesting)

        by dada21 ( 163177 )
        Deflation is just as bad for an economy, possibly even worse, than inflation, because when you have deflation there's much less incentive to invest money instead of hoarding it.


        So untrue. Deflation is fine -- if you sit on your money, it doesn't become worthless. But this also gives you reason to invest properly and wisely, to get a better return than just what the deflation offers. Right now, easy credit and easy money have created all the bubbles we've experienced since 1913, including the Great Depres
        • Re: (Score:3, Insightful)

          by Red Flayer ( 890720 )

          Right now, easy credit and easy money have created all the bubbles we've experienced since 1913, including the Great Depression. All these bubbles followed by recession/depression happen because new money is printed, people spend it/invest it, causing prices to rise, giving people the idea that the investment was a good idea because "prices always go up."

          You conveniently leave out the causes of the depressions and bubbles that occurred prior to the great depression (hint: speculation does not require fiat c

          • You conveniently leave out the causes of the depressions and bubbles that occurred prior to the great depression (hint: speculation does not require fiat currency to occur).

            No, I didn't. The Federal Reserve went on a massive inflationary credit/money creation spree from 1924 to 1929. This easy money gave everyone, even the shoe shiners, a huge increase in the value of the stock markets. But it was that easy money that made the stock markets rise, not actual increased profitability of companies invested. In 1924, a few early investors had early access to the new easy credit. The stock markets ticked up, and as that new money trickled down into the economy, more and more people invested -- causing the market to swell artificially even more so. The Fed did nothing but create more and more credit, which flew into the stock market pushing it higher and higher. Government inflation caused the market to bubble. The Fed tried to control the market boom by restricting that easy money, so those who were holding the stocks (namely, a decent portion of the population) had no one to sell to -- no more easy credit meaning no one else to buy those stocks. Quickly people sold off stocks, but the banks were restricted in paying out deposits because the Fed was trying to deflate the currency base.

            The Fed caused the Great Depression.

            The boom-bust cycle is nothing new, and not a product of inflation. Inflation is part of the boom-bust cycle.

            I'm amazed people give you any trust or value, honestly. Inflation causes the boom-bust cycle as I easily explained in this post and in previous ones in the same threads. Inflation, the creation of money, gives people false indicators of a growing market. In a free market, stocks go up in value because they either pay more dividends, or because the company is truly worth more money now or in the near future. In an inflationary economy, stocks go up usually because another sucker used easy credit/money to buy stocks from a previous sucker, at a higher price. That's boom-bust. It is NOT part of a healthy economy.

            I'll go out on a limb and say that over time, the boom-bust cycle is healthy. It promotes advancement during boom cycles, then weeds out the weak during bust cycles. In the long run, the boom-bust cycle promotes technological advances that result in increased standard-of-living across the board. The key is to mitigate the bust cycles so that the economy doesn't collapse.

            Society blossomed during a stable currency base during the Industrial Revolution. Why? Companies and individuals found ways to become more efficient, introduce more products and services to the market, and reduce prices for everyone (deflation). This happened pre-fed, during a strong dollar that didn't fall more than a few percent in value over 150 years. The dollar has lost 98% of value since 1913, because of inflation/the Fed. In a strong dollar economy, people still create, but do so wisely because they find profitability in efficiency or new inventions. In an inflationary economy, companies sell nothing or junk (dotcom, housing) because they have easy access to easy credit, used to fool foolish investors.

        • Inflation also steals from the poor, who don't have enough money to save to invest.

          You are absolutely incorrect.

          Inflation helps the poor because it pays off debt. The bottom quintile of wealth in the US has on average $30K of unsecured debt per capita. Just as inflation will make $1 able to purchase less in the future, it also makes $1 worth of debt able to be paid off in the future with a smaller sacrifice of purchasing power.

          In a slow deflation market, the poor are helped the most -- they can actually s
    • You're right, partially, Mostly that the real inflationary catastrophe didn't start until 1971. Richard Nixon's unilateral destruction of Bretton Woods cut loose the dollar into free fall. Arguably he had no choice, had Keynes prevailed at Bretton Woods, such a move would have been unnecessary, but Harry Dexter White won, and as a result, the conference yielded heavy concessions for export/lender nations, a position which White apparently believed the USA would hold forever, when in fact, it didn't last
    • by Mr. Underbridge ( 666784 ) on Thursday July 26, 2007 @12:50PM (#19998647)

      Man, enough already. You've been posting this gold-standard bullshit for years, and it's never made any sense. You have no credible sources for any of this. Give it up.

      You've also posted a lot of mystical pseudoscience babble about gold. It's just a metal. Inasmuch as it has little to no innate utility to anyone, it's a substitute for actual goods of value in the same way that paper money is, or any other currency standard.

      more dollars means that the dollars out there are worth less, especially versus foreign currencies.

      Except for the obvious logical fallacy that foreign currencies have also abandoned the gold standard?

      prices go up because your government decides every day to ruin the value of your money.

      That was the only interesting thing you mentioned. Yes, money you hoard devalues at a long term average of about 4% per year. And that's a good thing - it's better for the economy to have money actively invested rather than sitting in a mattress. You'll note that time periods with low or negative inflation were times of currency crisis - because the wealthy hoarded their money and little was left in circulation to sustain the economy.

      • by Aladrin ( 926209 )
        Someone was just trying to tell me the other day that the value of the US Dollar is worth half as much every 3 years. So by their logic, games are just slightly over half the price they were 3 years ago, and only a quarter what they were in 2001! They're practically giving them away now!

        lol I think I need to go save that post to refer to now and then. Especially 3 years from now when nothing has changed substantially.
      • by moosesocks ( 264553 ) on Thursday July 26, 2007 @02:10PM (#19999975) Homepage
        Call me crazy, but the grandparent poster doesn't mention the gold standard once in his post.

        He does mention that our economy is inflating somewhat rapidly, which can be very easily verified [exchange-rates.org] by taking a look at some graphs plotting the exchange rates for US dollars.

        Whether or not this is an explicitly bad thing is a subject of debate. From what I understand, inflation is generally considered to be a good thing in small amounts, and that the US is on the brink of passing the cusp of these "small amounts".

        Take a look at what happened in Argentina. Their currency became worthless almost overnight due to poor economic practices (nothing to do with the gold standard).

        The grandparent poster then draws a bunch of conclusions from the assumption that the dollar is inflating, all of which appear pretty sound in the context of other economic inferences. If the dollar's worth less, as in any economic disaster, the people with the least money are obviously going to be the most affected. Because people have to eat, wages will then hopefully rise to try and catch up.
        • Call me crazy, but the grandparent poster doesn't mention the gold standard once in his post.
          He's still getting at the same thing, however. "Inflation is evil and it's the evil fed that does it."

          The extension is that fiat currency is to blame, and that the gold standard would solve the problem. However, since he's been lambasted so much for his crackpot theories in re: the gold standard, he no longer refers to it by name in his posts.
    • If what you're saying is true:

      1) Why don't bond purchasers demand a higher premium (interest rate) for loaning money that's going to depreciate that fast -- and they *have* noticed that the government inflates the money supply by now.

      2) Name the basket of commoditiy futures I can buy that predictably appreciates at the "true" 10-12% inflation rate you claim.

      Look, it's very tempting to believe what you've claimed. And I'm the last one to defend government intervention. But your claims have real-world inves
      • Re: (Score:3, Interesting)

        by dada21 ( 163177 )
        If what you're saying is true:

        Fantastic questions, by the way.

        1) Why don't bond purchasers demand a higher premium (interest rate) for loaning money that's going to depreciate that fast -- and they *have* noticed that the government inflates the money supply by now.

        Mostly because past history has shown that major losses have been covered by the government through future taxes. Also, we have an entity in the U.S. called the Plunge Protection Team which uses U.S. owned assets to buy stocks ands bonds to prev
        • Re: (Score:3, Interesting)

          by UbuntuDupe ( 970646 ) *

          Mostly because past history has shown that major losses have been covered by the government through future taxes.

          Yes, that explains why bond purchasers are sure they'll get the promised money back. It doesn't explain why they're so willing to lend at *negative* inflation-adjusted rates, and it was your claims about inflation that I was objecting to. In other words, you've explained the absence of a credit premium, but not an inflation premium.

          Impossible because inflationary income causes people to invest unwisely, so inflation moves from market to market. ...

          That doesn't matter. If you're correct about 12% inflation, you should be able to look at a time history of commodities and say, "okay, this basket, which represents a typic

      • "Name the basket of commoditiy futures I can buy that predictably appreciates at the "true" 10-12% inflation rate you claim."I/i>

        Energy.

    • Prices don't go up because people are "greedy," prices go up because your government decides every day to ruin the value of your money.

      I see, so this is why Nintendo games sold in US are times cheaper, and PS3/360 games are even more expensive abroad now (I'm in Europe, I know).

      I agree the government in US hurts the value of the dollar, but it's bad for your cause to just slap your pet cause randomly on things unrelated, such as the price of the 3G highend console games.
    • How is there a 'limited supply' of video games? It costs virtually nothing to press a game disk, and literally nothing to download it through content delivery systems like steam (or bittorrent for that matter).
      • The same way it is for any kind of content: artificially.

        You just mentioned the key problem of the information industry. Information can be reproduced infinitly at near zero cost, yet the original creation of information costs a lot of money. The only way to create the shortage (and thus create some price, and not only value, for information) is to limit its supply artificially.
  • In other news (Score:5, Insightful)

    by Bluesman ( 104513 ) on Thursday July 26, 2007 @12:38PM (#19998415) Homepage
    $20 games that were $60 games last year here to stay too.
  • In other news... (Score:5, Insightful)

    by Joe U ( 443617 ) on Thursday July 26, 2007 @12:38PM (#19998419) Homepage Journal
    ....modchip sales are brisk.
  • Inflation (Score:4, Informative)

    by DamnRogue ( 731140 ) on Thursday July 26, 2007 @12:39PM (#19998441)
    $50 in 1988 is equivalent to $88 now. Prices are dropping in real terms. (http://data.bls.gov/cgi-bin/cpicalc.pl)
    • Unfortunately there are also quite a few people out there who make little more money today than they did in 88...

      The problem is, that inflation isn't immediately reflected by income. So over time, you actually get poorer and earn less, even if your salary is stable.
  • by casualsax3 ( 875131 ) on Thursday July 26, 2007 @12:43PM (#19998499)
    ... games cost $90 and we had to play them on the Sega Saturn.
  • until... (Score:3, Interesting)

    by Triv ( 181010 ) on Thursday July 26, 2007 @12:43PM (#19998503) Journal

    $60 games are here to stay New. If you need your fix RFN, go for it. Me, I'll wait until I can pick 'em up at my local used game store on the cheap, though that's assuming I ever get a next-gen console in the first place - the best part about the PS3 coming out was the way the prices of PS2 games sunk through the floor. I'm gettin' a lot of milage out of that.


    --Triv

    • absolutely. The only game in years for which I've paid full price is Half-Life 2. I have more than enough older games to play that I will wait until they get down to $19.95 or less.
    • by xero314 ( 722674 )

      I'll wait until I can pick 'em up at my local used game store on the cheap
      You do realize if everyone follows your lead there will be no more used games to buy. If you want to be able to continue buying used media then I would suggest promoting the purchasing of new media so you will eventually have used media to purchase.
  • And this is why (Score:3, Insightful)

    by Pojut ( 1027544 ) on Thursday July 26, 2007 @12:43PM (#19998507) Homepage
    I modded the firmware in my 360. True, I don't have Live access anymore...then again, considering I have burned roughly 20 games, I have saved about $1200...I think I will go buy a core system and spend a hundred bucks on Ebay to buy used version of the games I want on live...I've saved enough to make the purchase warrented.

    Still. I refuse to pay 60 dollars for a game (unless it is something like Bioshock or Mass Effect or Fable 2...I intend to purchase those.)

    Am I a criminal? Perhaps. Is what I'm doing morally wrong and illegal? Perhaps. Do I give a fuck? no.
  • Inflation Happens
  • Then I'll just wait till they come out as budget titles. No big deal, I'm too old to have the time to play the latest and greatest anyway.
  • $60 is too much. I have only purchased a couple at that price. The handful of others were all purchased used at a greatly reduced price.
  • by dctoastman ( 995251 ) on Thursday July 26, 2007 @12:49PM (#19998635) Homepage
    Or we could go further back (SNES/Genesis) era and look at all of the $60+ games then.

    Hell, look at the prices for N64 games. They generally retailed for $60 new. CD based games brought the price down to $50 (new) for two generations. The better margin on distribution medium made its way into production value for games. Now development costs have finally eaten all of the margin we've gained from switching mediums and prices for games have gone up.

    As for why video games (and attendant hardware) haven't really been affected by inflation throughout the years (consoles generally debut at $300-$400) is all thanks to Moore's Law. Prices were coming down as fast as the value of the dollar.

    This is also why the PS3 is more expensive. Nintendo, and to some extent Microsoft, are leveraging Moore's Law to keep hardware prices at some level. Sony decided to go balls to the wall.
    • Re: (Score:3, Informative)

      by GeckoX ( 259575 )
      OK, it's fairly expected on /. for people to misrepresent Moore's Law, but this is about the furthest from a bulls eye one can get!

      Trust me, Moore's law has absolutely ZERO to do with video game pricing. Nothing. Nada. Completely and utterly wrong.

      If you're looking at a simply reason for this complex situation, it's simply supply and demand. More consoles, more gamers, more games being sold. That is a much more likely scenario. Of course, there's also more competition right now which certainly helps immense
      • Oh I see. Because video game console prices and cartridge prices aren't affected by how many transistors we can put on a silicon wafer.

        Because these are made with magic pixie dust and not integrated circuits as I was mistakenly led to believe.

        Thank you for your correction on how the price and function on the main component of the system has no bearing at all on the price.
        • by GeckoX ( 259575 )
          No actually, games themselves are not affected by how many transistors you can put on a silicon wafer. Don't know about you, but not one single game I own came with even one tiny little transistor, let alone any silicon.

          Did you really just argue that?
  • Econ 101 (Score:3, Insightful)

    by regular_gonzalez ( 926606 ) on Thursday July 26, 2007 @12:51PM (#19998663)
    Sounds like someone needs to take a basic economics course.

    prices in 2007 are still at historically high levels
    Sure, in nominal dollars. Considering that the price has been at ~$50ish for new games for coming up on 3 decades now (excepting the average price of N64 carts, which commanded a significant premium of their own), one might instead look to the price when normalized in real dollars [wikipedia.org].
    • Re:Econ 101 (Score:5, Interesting)

      by AKAImBatman ( 238306 ) <akaimbatman AT gmail DOT com> on Thursday July 26, 2007 @01:42PM (#19999433) Homepage Journal
      Might I recommend moving beyond Economics 101 into the more daring regions of inflation vs. economics of scale? Thanks to the economics of scale, the price per unit falls dramatically even as inflation drives the price upward. The result is that there exists a "sweet-spot" where the price may remain stable. It's only through the introduction of radical new developments that prices go upward.

      Basic Market Fact: The market for video games is larger than at any previous point in history. Every generation has seen a distinct rise in the number of overall units sold. (i.e. There's more pie for the competitors to divide.)

      The Wii prices have remained stable because Nintendo is riding the economics of scale to combat inflationary costs. The XBox 360 and PS3 are so costly because they bucked these economics and embraced the cost of the disruptive HDTV technology. HDTV is at the edge of technology. It's what the CD-ROM was in the days of the 3DO. It's a high-technology item that still has limited scale to back it. Prices of the sets and microchips to support them are dropping, but not fast enough for the consoles to exist in a competitive region of scale vs. inflation.

      Thus it's a gamble: Will the consumer pay more for cutting edge video-game technology?

      The traditional market response has always been a negative. The 3DO priced itself out of a market, the Jaguar priced itself out of a market, the Saturn priced itself out of a market, the Turbo-Grafx priced itself out of a market, etc. The closest example of this trend being disrupted was the original Playstation. It was introduced to the market at $299, a full $100 more than the market was used to for new consoles. However, its price fell quickly and newer models dropped the unit cost by that much more. The majority of consoles were sold at a much lower price. The trend repeated with the PS2.

      In fact, history shows that the inferior technology often wins out. Atari 2600 v. Intellivision, NES v. Master System, SNES/Genesis v. 3DO/Jaguar, Playstation v. N64, PS2 v. GameCube/XBox, etc.

      All this adds up to bad news for overly expensive consoles. They are gambling on superior technology, but the market tends to not put much value there.
      • Economies of scale work for items with fixed inputs -- there's no need to redesign the fender of a Ford for each Focus that rolls off of the line. While that exists to some degree in gaming in that engines can be licensed and the distribution media is well-known and already at perhaps the lowest conceivable point price-wise, the assets that make a game, well, a game must be created for each new game. Economies of scale don't work so well when new models, new textures, new renderers, new stories, and new m
  • Not if Nintendo has anything to say about it. They went down this $60/game road once before with the Nintendo 64, and it cost them dearly. In the Gamecube generation, Nintendo set out to reverse the trend. They looked into methods of reducing costs (anyone notice how much Nintendo reused models, scenery, textures, and sound effects between games?) and bringing the average game purchase down to something closer to $20-$30. Blockbuster games still started at $50, but came down quickly.

    Now with the Wii, Ninten
    • by 7Prime ( 871679 )
      Actually, the Wii is ED, not SD. No games for the Wii are strictly SD. ED requires quite a bit more processing power because of the extra screen realistate (16:9 instead of 4:3), and twice the pixels per frame (interlace only prints half of the pixels, per field). Nintendo won't allow an SD-only game on the Wii (all must be formatted for both 16:9 ED as well as NTSC).
  • Comment removed based on user account deletion
  • ... is that the developer gets only a relative small fraction. Because of licenses for engines and console manufacturer, large chunks for the publisher and retailer, the actual developer barely gets 1/4->1/3 of the money.

    To summarize, a big problem with game prices is the "leeches" on the side.

    • by 7Prime ( 871679 )
      Wrong. Console manufacturers only get a small chunk... about 1/4 at MOST. Most games DO NOT use 3rd party engines, and even the ones that do pay fairly small royalties on them. Game developers, themselves, make well over 50% of the profits, even if they do use 3rd praty engines. If the title is an exclusive, the developers get even more.
  • by Interl0per ( 1045948 ) on Thursday July 26, 2007 @12:54PM (#19998711)
    Fixed ;)
  • The oft quoted reason for the increase in prices between last generation console games and this generation of console games is "rising development costs". While I am sure that development costs have risen and $10 isn't all that much more to pay considering the improvements that the next generation of consoles can offer in terms of graphics, on-line experience, etc, I have to wonder just how much of that $10 difference is related to "development costs" when PC versions of console games remain at the $50 mark
    • by ivan256 ( 17499 )
      Overlord is currently $39 for the PC and $59 for the Xbox 360.

      "Development costs" is bullshit. The costs for "next-gen" (when does it become current, exactly?) content aren't significantly higher than they used to be for SD content, and aren't any different at all from what it cost to produce PC games for the last 5+ years where PCs were already running "high-def" games.

      Higher licensing costs are what is pushing up the price. Development costs have actually been falling, which is the sole reason the prices
      • Okay, now, unless you source yourself I have to call you out on common sense alone. Development costs CANNOT be dropping because it takes more people more hours to produce a "generation-suitable" game compared to 5, 10 and 20 years ago. Even throwing out the effects of inflation, in absolute terms a game made today has to cost more to create than, say, an NES game.

        What has come down is the cost of the actual physical production of games thanks to the move from cartridges to discs, but even that isn't sti
        • by ivan256 ( 17499 )

          Okay, now, unless you source yourself I have to call you out on common sense alone.

          Common sense?

          More and more technologies are re-usable. Less and less things are being developed from scratch. If development costs *weren't* falling (and I don't count name-brand voice talent, or franchise license costs in development costs), game studios would have failed ages ago without a price increase.

          Your "common sense" comes from the constant parroting of the higher-costs claim. Common sense renders that claim bogus

  • My older brother bought Jutland [ibiblio.org] in 1993 for a whopping $70 based on the unassailable logic that "if it costs that much, it must really be good." Adjusted to 2006 numbers, that's $97.06.

    Also, the game was... not good.
  • Here in the UK most new next gen games are $90-100!

    $60 games would be like £30. I might actually buy games regularly if they were that cheap rather than one game every 6-9 months like I do now.
  • My Wii has games for $50 and I can buy tons of PS2 games for $15 to $40.

    And then there are the free and almost free games from the shopping channel for my Wii.

    We're next gen, we just don't have HDTV.
  • I remember paying $60 for games just 10 years ago when I bought SNES and N64 games. Many of those games were $50, $60, even $70. With inflation over 10 years, I feel we're getting a pretty good deal now. Not that I buy many games, or even own a next-gen system, but considering how much games cost to produce now, I'm surprised. Though games during the SNES/N64 era were undoubtedly more expensive to manufacture being plastic cartridges with EEPROM inside instead of just a CD/DVD.
  • PC games have been cheaper than console games for years. Wasn't it the N64 that had games in the $60 and $70 range? PC games have undercut their console counterparts by $10 to $15. Then there was the Neo Geo with games costing a few hundred dollars, although that was a bit of a fluke. Wii games aren't as expensive as the competition, but I still feel that at $50 some of those games are a bit overpriced. An equivalent game for the PC would be $40 at most.

    What makes console games more expensive is licensing c
  • With charts and graphs? It must be true!
  • I also like the fact that the whole article is about explaining away the points in the graphs where their pet theories don't hold up.
  • Standardized pricing will be applied regardless of inclusion of in-game advertising. So don't get fooled by marketing promising cheaper and better games due to inclusion of ads
    • Cheaper, no, but better, possibly.

      One can hope that the availability of an additional revenue stream will allow for the creation of more (or better) content, given more money available for development.

      You're right, though, that we probably won't see prices drop. After all, once you know people will pay $60/game, why would you charge less than that?
  • by dazedNconfuzed ( 154242 ) on Thursday July 26, 2007 @02:44PM (#20000519)
    I pay $5 or less for my games. No hurry to get the latest, so wait until the price drops to what I'm willing to pay. "XIII", "Max Payne", "Oni", etc. are suitably entertaining, engaging, and cost less than lunch at McDonald's.

    You want the latest? You are willing to pay $60 for the latest? Then, supply-and-demand, retailers will charge you what you're willing to pay for what you want - and that, for the collective "you", is working out to about $60.

    Go figure.

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