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EA - Wii Caught Us By Surprise 185

A Next Generation story details comments by EA's CEO John Riccitiello about the surprise hit that is the Wii. The exec as much as admitted that they 'bet on the wrong horse' by focusing on the PS3 and 360 during the console transistion, and now are turning the mighty corporate ship as fast as they can to stay with Nintendo's success. "Nevertheless, Riccetello said that EA had the second-largest market share on Wii as of March with 19 percent, thanks mainly to Tiger Woods PGA Tour. Only Nintendo had a larger share. The firm shipped six new Wii titles in fiscal 2007. EA also shipped eight titles on Nintendo DS. The emergence of online, wireless and geographical differences in the console realm also made things complicated in fiscal '07."
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EA - Wii Caught Us By Surprise

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  • Bad joke (Score:4, Funny)

    by east coast ( 590680 ) on Friday July 27, 2007 @11:10AM (#20011073)
    The Wii caught them so off gaurd that they nearly pissed themselves.

    Thankyou, thankyou, I'll be here all week.
    • Re: (Score:3, Funny)

      by dintech ( 998802 )
      EA have matured as a company. We know that with age you've always got to consider Wii well in advance. You certainly don't want to be caught short. Looking round EA's forthcoming lineup I definitely see a lot of Wii coming soon.
    • by Khuffie ( 818093 )
      It took me a while to get that...I think my brain has become numbed to the wii Wii jokes...
  • by Anonymous Coward
    Thats what she said!
  • Good Thing? (Score:5, Insightful)

    by Odin_Tiger ( 585113 ) on Friday July 27, 2007 @11:11AM (#20011089) Journal
    In a way, this could be a really good thing for Wii that EA missed the boat to a degree. Without the EA juggernaut from day 1, it may have left enough room for younger, more innovative companies to get a solid foot in the door. That little moment of bad judgment may well reverberate through the lifespan of the console, and I can't say I expect it to be in a bad way.

    (...oh, and...first?)
    • Re: (Score:2, Insightful)

      by bym051d ( 980242 )
      It gave them the opportunity, but few have stepped up. There's a decent amount of Wii software now, but the very large majority is pure crap. Most companies just threw out as much crap as possible hoping it would stick. I bought a Wii in February and have purchased two games. There's one more I want, but I'm playing through the VC original (Paper Mario).
    • by eison ( 56778 )
      No such luck. Unfortunately, all the other companies missed the boat too. It seems only Nintendo believed the platform would do well.
    • I don't think smaller, innovative companies really compete head-on with EA. I know that there's some other stuff here and there, but isn't EA basically a sports game company? (It's all I've ever seen them make. Personally the only EA games I own are the SSX series). While I'll not dispute the popularity of sports games (hell I even used to like them myself back in the days of "Double Dribble" and "Super Tecmo Bowl" :)), it seems like for the most part, people who buy those types of games are gonna keep b
      • EA makes the Command & Conquer games since they bought Westwood.

        Well, not so much "makes them" as "ruins the oldest RTS franchise in gaming by releasing crap products and dropping any level of support--including patches--while the game is stolen broken and wrought with bugs and exploits."
      • See, when people look at a game and go "there's nothing different! It's a roster update!", most of the time, that's not really the case.

        See, I am a BIG time sports fan. Watch them, play them, officiate some of them... I KNOW my sports. And for awhile - especially in the PS2 era - every EA Sports game was an improvement over the prior year's to the point where it made the game worth it. The changes seem subtile to the naked eye, but even simple AI changes affect the way the game is played, making each subseq
  • Surely it did (Score:5, Insightful)

    by ceeam ( 39911 ) on Friday July 27, 2007 @11:13AM (#20011123)
    Just proves how far detached big game companies are from their userbase and how little do they understand entertainment.
    • Re:Surely it did (Score:4, Insightful)

      by Lockejaw ( 955650 ) on Friday July 27, 2007 @11:16AM (#20011171)
      EA -- releases the same games year after year, with some updates
      Wii -- completely new control system, so something of a new way to game

      Yeah, sounds like EA is a bit of a mismatch, eh?
      • Comment removed based on user account deletion
        • by Fozzyuw ( 950608 ) on Friday July 27, 2007 @01:18PM (#20013141)

          What do you want them to do, change the rules?

          Yes! [wikipedia.org] =)

        • What do you want them to do, change the rules?
          I'd prefer to see that effort directed to something new rather than yet another iteration of Madden.
        • Re: (Score:3, Insightful)

          by mkettler ( 6309 )
          Sure, there's a reasonable excuse for EA's sports based games.

          But what about everything else EA does?

          Looking on their website, they list 14 "new releases" going back to 2/21/07. Every one of them is a sequel, except "Boom Boom Rocket".

          Even outside the sports genre, EA is not well known for having many brand new games. They publish a lot of "xyz 2" and "abc the follow on adventures".

          Hence, it's not surprising that the Wii caught them off guard. They don't have any finger on anything new in the gaming market.
      • by Altus ( 1034 )

        On the other hand, EA has most of the biggest sports franchises and if you can figure out a good way to map the controls for Baseball and Football (american) to the Wii controller than your just not thinking hard enough.

        Sports games are a great fit for the Wii and if EA had thrown their weight behind the Wii from the beginning I think you would have seen an even bigger sensation there... of course since Nintendo cant produce them fast enough as it is, perhaps it just doesn't matter.
        • I agree, the Wii is a great platform for sports games. I was just commenting that EA seems reluctant to try anything new, while Nintendo is generally associated with that sort of risk-taking. Nintendo likes its franchises, but they know they can only go so far just selling more Mario platformers, so they expanded Mario beyond platformers.
          • by 7Prime ( 871679 )
            The thing people need to understand is that Sports Gamers don't want to actually PLAY the sports, they want to WATCH them and participate in their management. They want to play coach, manager, and maybe star quarterback. From what I've seen of them, they're sorta like an RPG but using sports teams instead of warriors. Things that actually require getting up off the coutch and being physical are deemed "kiddie" in the eyes of most sports gamers. "WiiSports" may have been a hit among people everywhere, it may
    • Comment removed (Score:4, Informative)

      by account_deleted ( 4530225 ) on Friday July 27, 2007 @11:21AM (#20011261)
      Comment removed based on user account deletion
    • Re:Surely it did (Score:5, Insightful)

      by gstoddart ( 321705 ) on Friday July 27, 2007 @11:23AM (#20011293) Homepage

      Just proves how far detached big game companies are from their userbase and how little do they understand entertainment.

      Well, the thing about new and disruptive technologies, is nobody really sees them coming.

      For years, they've been on the march of "better graphics, more of the same kind of game play" that they haven't been able to look outside of that scope and foresee the effects of the Wii.

      All of a sudden someone comes along, says "graphics aren't the whole point, and, hey, look at this new controller". The rules change. A lot of people who weren't into games (or losing interest, or whatever) stand up and decide that is exactly what they've been looking for, and where do I get one. It's only once it's become wildly popular and something you can't ignore, that you have to re-evaluate what you thought.

      In fairness, I don't think anyone saw the Wii coming or could have planned on the fact that simpler game play, with less intense graphics, that actually involved moving around would have captivated so many people. You're probably right to an extent, but from their position, EA would have looked at the Wii and said "Well, I don't see that being a big deal". Now they're finding out they were horribly wrong.

      Me, I still can't get over how much fun the Wii Sports which came with my Wii is -- I mean, bowling of all things? Who knew? These are exactly the kind of games I've wanted -- only I didn't know it, I just knew I couldn't play/stand most games anymore.

      Cheers
      • Re: (Score:3, Insightful)

        by dctoastman ( 995251 )
        No offense, but I saw the Wii coming. I underestimated the speed at which it caught on, but I knew that it would be the best console to own this generation.

        That's because I started to realize that Nintendo knows what people want better than the people themselves.
        Everyone bitched about the Wind Waker. Wind Waker comes out to stellar reviews and praise.
        Everyone called the DS a gimmick. Now it is dominating the field.
        When I saw the Wii, I wasn't going to doubt Nintendo's direction.
        • No offense, but I saw the Wii coming. I underestimated the speed at which it caught on, but I knew that it would be the best console to own this generation.

          You saw it coming before launch? Or you saw it for what it was once it was there to be seen? The latter isn't so tough, because half of the media was covering it like crazy and saying the exact same thing.

          When it launched, I (and a whole bunch of other people) went "hmmm ... now that sounds fun". I certainly agree that Nintendo is doing an amazing job

          • Before it was named the Wii.
            I thought that the motion sensitive controller was a true innovation in the video game market and that Nintendo had the skills to do it justice. Based on their past successes with other such things.

            I've basically learned that when everyone is mocking Nintendo for something to keep an eye on it because it will be huge.
            • Before it was named the Wii.
              I thought that the motion sensitive controller was a true innovation in the video game market and that Nintendo had the skills to do it justice.

              Wow. I'm impressed -- definitely way more tuned into the game market than most people.

              If you could see this coming, I hope to hell you bought some shares. I'm sure you'd have turned a tidy profit :-P

              Cheers
          • by 7Prime ( 871679 )
            You had to be blind not to see how well it was going to do, about 2 weeks after the "Revolution" was announced. I'm not talking about gamers, but the entire tech-savy population in general (which is VERY significant these days). From the start, Nintendo were labeled the "good guys", and that's really all it took. It was the innovative underdog taking on the lame, corrupt geezers (Sony and Microsoft), ironic since Nintendo, as a company, is more than 120 years old. People bought into the PlayStation and XBox
          • by 7Prime ( 871679 )
            I wrote about this about a year and a half ago. At the time, it was still called the "Revolution" and game mags had all but given up on the system. Even most of it's supporters were hoping for a "good solid second place".

            (129855) Why Apple Won, and Why Nintendo Will [slashdot.org]
        • But to be fair, you're on Slashdot.

          Nearly everybody on Slashdot thinks Nintendo is the greatest gaming company ever and can do no wrong. Haven't you ever seen the moderation around here? Haven't you noticed the off-topic Nintendo posts that show up in nearly every gaming topic modded to +5?

          While it's great that you predicted the success, going by the predictions of the most hard-core fans of the technology isn't really the best way to do business. By that logic, every software company should invest in Amiga
        • Amateur. I predicted EVERY past event in history! Totally saw it coming.

          I'm not so good at predicting events before they happen tho :-/
        • No offense, but I saw the Wii coming. I underestimated the speed at which it caught on, but I knew that it would be the best console to own this generation.


          Would you like a cookie? Everyone seems to think that picking the right console means they win. Seriously, what's with people's efforts to vindicate their choices after the fact? Shouldn't what matters now be whether you're satisfied with the kinds of experiences you get via the console?

          I think the thing to learn here is that you shouldn't care about wha
      • Parent essentially sums some up what I was going to say.

        EA developed their understanding of the video game market and planned accordingly. They saw the rise of graphic dominance and hardcore gaming dominance. They may have tried to figure out how to pull in people who don't play video games but completely abandoned that approach. Given they frustration at pulling in non-gamers, I'm not surprised that they were caught off guard.

        However, I think it was a failure on their part not to realize what was nee
      • by Endo13 ( 1000782 )

        In fairness, I don't think anyone saw the Wii coming or could have planned on the fact that simpler game play, with less intense graphics, that actually involved moving around would have captivated so many people.
        Really? I suppose you're referring mainly to game developers. Because I'm fairly sure a lot of us saw this coming when we first heard/read about the Wii.
      • Re: (Score:2, Redundant)

        n fairness, I don't think anyone saw the Wii coming or could have planned on the fact that simpler game play, with less intense graphics, that actually involved moving around would have captivated so many people.

        You're probably right when it comes to the game developers; however, as others have pointed out, there are a fair number of us did predict it would. You can check the dates on these, but here are a number of my own posts related to the subject:
        1 [slashdot.org]
        2 [slashdot.org]
        3 [slashdot.org]
        4 [slashdot.org]
        5 [slashdot.org]
        6 [slashdot.org]
        7 [slashdot.org]
        8 [slashdot.org]

        I'm sure they go back well

        • by 7Prime ( 871679 )
          I'll add in mine, as well, that I just recently recovered. From February 2006, before the "Wii" was christained.

          #129855 [slashdot.org]
      • In fairness, I don't think anyone saw the Wii coming or could have planned on the fact that simpler game play, with less intense graphics, that actually involved moving around would have captivated so many people

        You mean nobody caught the clue train when it stopped by almost 2 years ago? [ign.com] Ever since they revealed the controller and the highly popular videos of people using it (not even any game footage!), I don't think anyone has had a doubt...
      • Re:Surely it did (Score:5, Informative)

        by phantomlord ( 38815 ) on Friday July 27, 2007 @01:06PM (#20012943) Journal
        Here's a Slashdot Poll [slashdot.org] from March 2006.

        22057 picked Sony to win by the end of this year
        13559 picked Microsoft
        9183 picked Nintendo

        There were obviously a few of us who thought Nintendo was going to win. A fairly significant amount given the inertia Sony already had in the market at that point and the general attitude toward MS here. That's better than 20% of people picking Nintendo, not exactly an insignificant amount.
      • Comment removed based on user account deletion
    • You have it exactly upside down. EA is too attached to their existing userbase, and failed to foresee the new, different users jumping in.
      • by Endo13 ( 1000782 )
        No actually I believe he has it right. EA is too attached to their own preconceptions of what their userbase wants, and too detached from the actual users to see what they really want. Take the BF series for instance. People that I know who have been avid BF2 and BF2142 players that managed to get in on the Quake Wars beta like it much better than BF. It's exactly what they wanted from BF that they didn't get - because EA is too detached from their actual users.
    • Re:Surely it did (Score:5, Insightful)

      by jratcliffe ( 208809 ) on Friday July 27, 2007 @12:57PM (#20012815)
      To be fair, it appears that the Wii success caught Nintendo off guard as well - while a designed shortage in the first couple of months to drum up attention might have been a good idea, it's very hard to believe that the current lack of availability is something that Nintendo planned, rather than a result of sales having outstripped Nintendo's forecasts (and hence manufacturing capability).
    • Re: (Score:3, Insightful)

      by Blakey Rat ( 99501 )
      Just proves how far detached big game companies are from their userbase and how little do they understand entertainment.

      Uh, huh?

      Isn't the problem more along the lines of EA was focusing on their core userbase, and then Nintendo introduced a lot of new gamers who weren't part of their core userbase before? I think you have this exactly backwards... the Wii isn't successful because hard-core gamers are buying it (although they are), it's successful because it's selling to people who don't typically buy game c
    • Re: (Score:3, Insightful)

      by grumbel ( 592662 )
      A lot of Wii users never were in their userbase to begin with, so I hardly would call it 'detached'. Wii is catering to a new audience.
  • Understandable (Score:5, Insightful)

    by Sciros ( 986030 ) on Friday July 27, 2007 @11:14AM (#20011131) Journal
    Considering the hype surrounding the PS3 and 360, it wasn't really stupid to back them or anything at the start. But the price annoucement changed everything, and they should have noticed that immediately. Instead, EA made the same mistake in judging the market that Sony did when they thought "well, PS2 dominated the market while pricier than the GCN, so at that rate people will gladly pay 2x as much for 100x the hardware." What they SHOULD have noticed is that people on the whole clearly don't care nearly as much about graphical firepower as other things, and the PS2 made that crystal clear!

    EA had the luxury of changing teams while Sony had to figure out how to stick with theirs, and so far the haven't been able to do so.
    • Considering the hype surrounding the PS3 and 360, it wasn't really stupid to back them or anything at the start. But the price annoucement changed everything, and they should have noticed that immediately. /quote>

      Yup. The PS3 was met with genuine anticipation up until the price point was announced. The arrogance with which that was handled made people step back and say "wait a sec, is this a pending trainwreck?" That E3 show cemented that feeling. "Riiiiiiiidge Racer!"

      The Wii was met with skepticism, mostly due to the silly name. But I think there's a key difference in the way the console launches were handled. Sony told you that you were wrong and needed to change your perspective, $600 is NOT too much to pay for a console. Nintendo, on the other hand, didn't set out to tell hardcore gamers they were wrong about needing the latest graphics and that they'd love the wiimote, they were more about approaching a target market that their research showed would be receptive to the product. They didn't say "Yo, non-gamers, you are now our bitches."

      It just goes to show, give people what they want, they'll respond positively. Opening up a new market is the tough part since you first have to persuade people to give it a try. Shitty products have to take the marketing beyond "give it a try," to "You are going to like it because I need to make bonus, you cocksucker."

    • Don't you get sick of copying and pasting this to every thread about the Wii?
  • by Bullfish ( 858648 ) on Friday July 27, 2007 @11:14AM (#20011133)
    EA exec says "D'oh!"

    Seriously, even Nintendo didn't plan for the Wii's level of sell-through
  • Madden? (Score:5, Interesting)

    by AKAImBatman ( 238306 ) <akaimbatman AT gmail DOT com> on Friday July 27, 2007 @11:17AM (#20011187) Homepage Journal

    EA had the second-largest market share on Wii as of March with 19 percent, thanks mainly to Tiger Woods PGA Tour.

    How odd. I would have thought that Madden was the EA leading title. While the graphics aren't as nice as the 360 and PS3 versions, players often report how cool it is to play the game with actual football movements rather than overly complex controller commands. I know a lot of non-sports gamers actually picked up the game just for the innovative controls. (I have to admit that I was also tempted. But I'm too much of a miserly scrooge to spend the money. :P)

    Then again, one of the things I really wanted when I got a Wii was a true Mario Golf type of game. Perhaps the serious golfers all played the Wii Sports version and fell in love with the idea? A relative of mine told his wife on no uncertain terms that they were getting a Wii, after he played a few holes on the Wii Sports Golf course. So I suppose it's possible that the Golfers like the idea even more than the football fans. (That's a shocking thought.)
    • Golf tends to lend itself to the Wii controller a bit more than football does, in my opinion. I'd also like to see a realistic baseball game for the Wii. Wii Sports baseball has an awesome pitcher-batter dynamic, but it doesn't have anything at all beyond that.
      • Golf tends to lend itself to the Wii controller a bit more than football does, in my opinion.

        Agreed, and there are a number of things that help that. One of which being they dynamic of older players playing the Wii. Golf (like Bowling) only requires the Wiimote, is turn based (reflex speed isn't an issue) and from a basic rule stand point it's easier to explain the fundamentals of [how to play] golf over football so the sport is immediately more approachable.

        I own both Madden and TW 07, and I LOVE how

    • While there isn't Mario Golf yet, check out Super Swing Golf. The mechanics in it are pretty good (although it takes a while to figure out exactly how they want you to swing the wii-mote), and it has the same sort of cartoony style that a Mario Golf game would have. I'm also an owner of Madden, and the controls are pretty cool. I'm tempted to get the 08 version when it comes out because they have apparantly cleaned up some of the problems from the 07 version, mainly that audibles are being made easier, a
    • Re: (Score:2, Insightful)

      by bomanbot ( 980297 )
      Well, I think the problem with Madden last year was that the Wii was just released for the holiday season, whereas Madden traditionally gets released in August or so (just before the start of the season). So I guess a lot of people who needed their Madden fix already had the game for a different platform and did not want to shell out money again for the Wii version (what is also a problem is that Madden on the Wii (AFAIK) does not have an online roster update function yet, so it came late to the party and i
    • I think part of it is that Nintendo has been selling many Wii's to the more "casual" gamer, and golf is certainly a more casual and relaxed game to play than football. Even if the motion controls have simplified Madden, the series of options that the game of football presents to someone who's functioning as both a coach and a player is quite complex and the timing and execution required to make it work takes a lot of practice to get comfortable with.

      It may take a significant amount of time to get really goo
      • by 7Prime ( 871679 )
        Demographics speak for themselves. Actually, the Wii is the favorite choice of the older and more serious gamer. It's also the choice of the casual gamer too. It's the 12-18 "extreme teen" gamer whose been left behind.

        There's no doubt that Nintendo has a hold on the casual gaming market. But go check ANY weboard with gamers serious enough to spend significant parts of their lives discussing games, and you'll find that the Wii is the chosen system.
    • Then again, one of the things I really wanted when I got a Wii was a true Mario Golf type of game. Perhaps the serious golfers all played the Wii Sports version and fell in love with the idea?

      Yup. The games in Wii sports are uncanny; at least to me.

      Bowling, I can do in real life (sorta). The Wii version feels exactly like that. It's fun. I spend a fair amount of time playing this.

      Golf, playing it feels like if I focus on my swing the same way I do in real life, I shoot better. It feels like practice.

    • Re: (Score:3, Interesting)

      Of course, the nice thing about Madden is how quickly it depreciates. Just buy it in a year or two. I'm not much of a Madden fan, but it was hard to pass up when I saw Madden 2004 for my PS2 on sale for 83 cents. Yes, that was really the price!
  • I suppose that's better than catching their wii by surprise.
  • The exec as much as admitted that they 'bet on the wrong horse' by focusing on the PS3 and 360 during the console transistion

    No, he bet on the wrong horse by trying to use a business model for razors to run a games company. Gamers have voted with their money now that they have a choice - they choose not to have identical shitty games shoved at them every 12.0 months.

    Hopefully EA will be gone for good when the next gen comes around.
    • by Endo13 ( 1000782 )

      Hopefully EA will be gone for good when the next gen comes around.
      While I share your sentiment, I'm highly doubtful that will happen. They're already second in sales percentage on the most popular system, and that while they're still trying to switch over to developing for that system. Nope, I don't think EA is going anywhere.
  • I rallied against my kids getting a new game system. Then I saw the Wii on the release date at a local mall and went on the hunt. I bought it for myself, disguised as a Christmas gift for the kids. Honestly, it was the pure lack of same old games that drew me in. Now, I'm looking forward to what EA might do with the Wii, and think this slow adoption might be good for both companies.
  • by Graftweed ( 742763 ) on Friday July 27, 2007 @12:47PM (#20012691)
    I'm trying really hard to think of a studio that accurately predicted the Wii's success and oriented themselves accordingly, it wasn't just EA. Proof of this is that after all this time after the launch there are still very few truly stellar games for the system apart from Nintendo's titles.

    Instead they're all running around in a panic and screaming: "Titles for the Wii are coming, don't worry!". The problem is that this is a re-deployment of resources brought upon by the unexpected market share of a system, instead of that system's uniques features. Or in other words, it was a bean counter along the corporate hierarchy who said "Holy cow, this is thing is selling like hot cakes, we need games out NOW" instead of some developer taking a look at the cool new control system and saying "You know, I could really do something amazing with this" and proceeding to annoy bean counters to realize his idea.

    The end result is that this first flood of titles is crap, taking very little advantage of the Wii's control system. Things will get worse before they get better, as was the case with the DS's early life cycle.
    • Re: (Score:3, Informative)

      Aside from Nintendo, Ubisoft was the only company to really push for the Wii at the beginning. They had Rayman, Red Steel, and some others I cant think of now.
  • Can someone tell where my NHL 2008 on the Wii is? The controlling scheme would be so simple - Use the analog stick on the nunchuck to move, like every other NHL game. Configure the game so it knows whether you are left or right handed. Hold the wiimote and nunchuck in parallel, as if you were holding a hockey stick. Move the hockey stick around to stick handle. To help the Wii system understand what you're trying to do with the puck, hold down B to shoot and Z to pass. A quick flick of the wrists for

    • I love that old school nintendo hockey game. I played the crap out of it. Also there was a code(it may have been with the game genie?) that made the ice frictionless, so you could just take a huge slapshot and the puck would bounce all over the place until it went into a goal. Awesome.
      • Re: (Score:2, Informative)

        by markh100 ( 696858 )
        Thanks for the heads up on the hint codes.

        No Goalies - At The Start Screen: Hold A and B on Both Controllers and then Start on the first controller

        Non-Stop Puck and No goalies! - On he title screen hold down the A and B buttons on controllers 1 and 2, then press start on controller 1, now you'll have a puck that never stops moving, and no goalies at the nets.

        Source: Gamespot [gamespot.com]
  • Seriously, I consider myself to be perhaps more than a small bit of a Nintendo fanboy. I used to defend the N64 and the Gamecube against naysayers saying nay. Even I was cynical that Wii would get anywhere.

    I can't blame EA for this. Less bizzare concepts than this have tanked in the past.
    • by Shados ( 741919 )
      Same here, I've been with Nintendo the whole way, only getting a PS2 at the end of last gen's for KH2, and when Nintendo showed off the "Revolution", I was like "Bleh...I'm not getting caught THREE times in a row Nintendo, hell no!". Then E3 happened, and we can guess the rest: I was in line in November at midnight (and didn't get one until january...)
  • The firm said the recent company-wide reorganization and a focus on creating new IP and nurturing of current IP will help make money for investors in the future.
    Um, dude -- your customers buy games, not IP. You may think of your games as IP, generic cash cows that you can slap a fresh coat of paint on and get people to shell out another $50 for each year, but lose sight of that fact that your products are games at your own peril.

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