Halo 'No Longer Just a Game' For Microsoft 115
News.com has a piece looking at the way that Halo has transformed from game to franchise for Microsoft and the Xbox. Despite the heavy advertising and branded products that seem to be everywhere in anticipation of next week's launch, the company is still trying to keep the IP as pure as possible. "Microsoft is wary of watering down Halo, meaning it would rather walk away from deals for Master Chief pajamas or Covenant sippy cups. Microsoft had little experience in talking to toymakers and others about how to transfer an onscreen experience to real objects. But such experts exist in the licensing arms of movie studios, so Microsoft partnered with 20th Century Fox to act as the main licensing agent for the Halo brand. Items that did not make the cut were a Halo-themed lottery ticket, lingerie modeled after a female hologram character, and toy guns based on the game's weapons. Instead, fans can expect high-quality action figures from McFarlane Toys, a tabletop game from WizKids, and replica weapons for mature buyers."
But toy guns DID make the cut (Score:4, Funny)
Items that did not make the cut were... lingerie (Score:5, Funny)
WHY the HELL NOT?!?!?!
Re:Why don't we have licensed bedsheets anymore? (Score:2, Funny)
i'm here to kick ass and make soup (Score:5, Funny)
Well, it was supposed to be Masterchef [answers.com], but they couldn't get Steven Seagal to sign on, so they had to change it at the last minute.
Crap (Score:3, Funny)
Re:Why don't we have licensed bedsheets anymore? (Score:5, Funny)
Oh, never mind I share that bed with a female. Yes, I'm new here.
Re:Crap (Score:5, Funny)
Re:Why don't we have licensed bedsheets anymore? (Score:5, Funny)
Uh huh (Score:4, Funny)
I've got to say, when I first started to see all the marketing crud they are doing for Halo 3 I thought it was pathetic. The "game fuel" thing really clenched it for me.
I think Ctrl+Alt+Del captured it [cad-comic.com].
Re:Items that did not make the cut were... lingeri (Score:5, Funny)
halo players, mature? (Score:3, Funny)
haha. yeah right, it's so mature and grown-up walking round with a plastic copy of a virtual weapon from a computer game
kudos to MS though, for not putting the brand on anything. the lingerie sounds plain tacky
Re:Crap (Score:2, Funny)
Re:Why don't we have licensed bedsheets anymore? (Score:3, Funny)
"Covenant sippy cup?" (Score:3, Funny)