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Nintendo Businesses Entertainment Games

Nintendo's Perrin Kaplan Takes A Bow 42

The MTV Multiplayer blog is playing host to a two-part interview with outgoing Nintendo president of marketing Perrin Kaplan. A well-respected figure in the games business, Kaplan's 'exit interview' with Stephen Totilo touches on everything from the missing September surprise to why the US doesn't have a fan club. "You know we've taken a really close look at what they're doing in Europe and what they're doing in Japan. You have to remember that, geographically, we're much bigger here and cost-wise, it is much more expensive to run a program like that. We try to do pre-sale with our retailers as often as possible. You're talking about a scale that is much larger. But we do look at the differences in markets and what consumers are liking. It's just a difference in scale." Good luck to Ms. Kaplan in her future endeavors.
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Nintendo's Perrin Kaplan Takes A Bow

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