Xbox 360 Finally Getting Blu-ray 174
Starturtle writes "Microsoft chief executive Steve Ballmer had admitted that Microsoft had been working on support for Blu-ray under Windows during this year's Mix08 conference. Rumors began to swirl and many began to expect Microsoft to announce a Blu-ray peripheral for the Xbox 360.
However, Microsoft came out and denied all rumors, stating that they were not exploring any kind of Blu-ray add-on or in talks with Sony about integrating Blu-ray into the Xbox experience.
After months of rumors and denials, the Xbox 360 with a Blu-ray disc drive is due to be manufactured soon and shipped in Q3 of 2008. Pegatron Technology, an OEM subsidiary of Asustek Computer, is reported to have received the winning order from Microsoft for a Blu-ray equipped Xbox 360."
And they're still refusing (Score:5, Insightful)
What is the point exactly? (Score:4, Insightful)
Certainly no game manufacturer would do a Blu-ray game since it could not be guaranteed to be in every machine. So what is the point?
If you want to watch Blu-ray videos then you could use some other method, why hook it to a 360?
Re:What is the point exactly? (Score:3, Insightful)
I dunno. I just got a new 40GB PS3 for $230 using some well known deals/tricks (plus the 50 buck credit that Amazon gave me for buying a $50 360 HDDVD drive last month).
Killer Features (Score:3, Insightful)
The 360's killer feature is Xbox Live. They nailed it, and it's going to be a license for them to print money just as Windows has been. Even if Sony comes out with better online support, it's too late. What good does that do when all your friends are on Microsoft's service?
This may be a death blow to the PS3, because it may not have anything left to offer over the 360. Better reliability and the ability to run Linux in a limited environment aren't going to be enough.
Re:Killer Features (Score:2, Insightful)
What's your point? (Score:4, Insightful)
Why should they pre-announce a new feature 9-12 months in advance? People might wait to buy an XBox 360 until then. And sales would go down for 360s and fewer games would be made, and Microsoft shareholders would lose, and current 360 owners would lose. I wonder why they might lie?
What would you do? Tell the truth and screw over the 360 owners and the MS shareholders?
Re:corporate denials (Score:3, Insightful)
Re:What's your point? (Score:2, Insightful)
I see your point, but a much better way of handling things without giving away your plans is to blanketly state "we do not comment on unannounced products," similar to most other major corporations.
Re:Add-on or built in? (Score:3, Insightful)
20,000 people might be willing to buy them at $500. With that volume, it might cost $350 to manufacture.
If 25,000 people are willing to pay $375, but the manufacturing costs only drop to $300, then it makes sense to keep the price higher and sell less.
If 1 million are willing to pay $150 though, and the manufacturing costs drops down to $125, then it's worth it at that point to drop the price in order to sell more, and lower the production cost.
In the old scenario (before the death of HD-DVD), the people who were buying at a high price were early adopters, and the number of buyers wasn't likely to increase nearly as much with a price drop as it is now.
So, even though people are now more willing to buy them, we'll likely still see a price drop soon. ATM they're still sucking up all the techies who want it and are willing to pay the high prices but who didn't want to buy before the "format war" was decided. Once revenue there wanes they'll drop the price and pickup the next round of customers willing to pay the new price.
Re:What's your point? (Score:3, Insightful)
There is a huge difference between not telling the truth and lying. Not telling the truth is declining to comment to keep a secret without being deceptive, in most countries that is always an individual's right outside of court and even inside court when you're the one on trial, a company also doesn't have that right when dealing with shareholders and certain commissions, but that's a different matter. Lying is saying something that you know to be false which is a completely distinct matter.
Now there are plenty of people out there who condone this in some circumstances, but it is my belief that if someone shows you enough respect to take your word at face value, then you owe it to them to allow them to make their decisions with the right facts nomatter the consequences. If Microsoft was to change the subject, or take another path in deception, like continuing to sling mud at Blueray that would just be sly because they had never given their word. But when you ask someone to trust you by making a public statement then say the opposite of what you know to be true, then it is nothing short of betrayal.
The 360 owners wouldn't be disadvantaged, it doesn't affect them if other people do or don't buy XBoxes. As for the MS shareholders, they own part of what Microsoft is really worth, not what it can be built up to through deception, if they can be better served through a lie who cares? That same lie is depriving shareholders of Blueray affiliated companys the value that their stock should have. As a whole, the world is almost always better served by truth.
Re:Cost? (Score:3, Insightful)
If Microsoft produces a Bluray add-on like they did with HD-DVD drive it is going to be about the same price as the original HD drive and this would possibly be attractive to Xbox360 owners although like the HD-DVD drive it would be not be that popular especially when the total costs are greater than that of a PS3. This is up to the customer since they do have a choice.
If Microsoft brought out an Xbox360 with inbuilt BD/DVD/CD drive they are going to alienate many millions of people who already own an Xbox360, especially if game companies start to bring out games on Bluray disk. Personally I don't think this will happen but you never know, it would be interesting to see how Microsoft could spin this. Of course you get people who like to buy the latest thing and something like this would not bother them.
It must be noted that while the PS3 went through some changes the fundamental configuration which consists of a BD/DVD/CD player, wireless/blutooth, USB (4 to 2 but still there) and hard disk (20GB,60GB and 80GB and whatever you feel like adding) was never changed. The only things that got dropped were the SD/MS/CF readers (nice but not critical) and backwards compatibility which personally I feel was not a good move but it may be possible that software compatibility will be brought back. If the Xbox360 came out with an in-built BD/DVD/CD player this will be a radical change that could seriously undermine their credibility, still only time will tell.
Re:Cost? (Score:2, Insightful)
And I'm also pretty sure they could easily make the 360 not boot from Blu Ray, or simply not sign blu ray discs for retail games.
The point is... (Score:2, Insightful)
- The 360 has more games, more of which are higher rated and that sell far more units even when available on both platforms
- The 360 wins on cost, whether that'll be true with Bluray in I don't know, and whether it remains true with the XBox live cost on top I'm still not sure
- The 360 wins on downloadable content, it simply has more equally as good content
- The 360 wins on online experience, it's just better integrated, the downside of course is cost of XBox live, it's down to personal opinion whether or not people feel it's worth it
- When it comes too both consoles are pretty much as powerful so there's not much of an argument there, Cell is great but the 360s graphics card is also superior, when everything is taken into account they do balance out pretty evenly perhaps with an ever so slight edge to the PS3, whether we'll see any real edge in action though is questionable
- The 360 has better indie developer support via XNA
As it stands, the PS3 wins as a media centre simply because of Bluray support. It's also the only real futureproof Bluray player and as such if you want a Bluray player it's the best choice out there even if you never play a single game so Sony can increase sales figures by selling the PS3 as a Bluray player.
It would be silly of Microsoft not to challenge this and provide a similar offering by creating a Bluray addon or 360 with Bluray built in so that people have the same reasons to buy the 360 as they do the PS3. This is especially the case if MS can keep the cost down below that of the PS3.
The real question is what Sony's move will be in response, they'll surely have to add value to their console in some form or another - arguably this could be via Home and LittleBigPlanet so it could well be the case that Sony put more money and effort into getting these out the door as they'll be pretty major selling points.
Either way by the end of the year I'm sure there'll be plenty of reasons for people to own both consoles, why settle for just one - chances are by the end of the year or thereabouts you'll be able to buy both for the cost of the PS3 at it's original release although I suppose that's little comfort for those who already purchased.
Re:What's your point? (Score:4, Insightful)
Not if your smart enough to reply that way when asked about products that don't exist too...
Hey Microsoft, are you going to realease Windows for the Cell processor?
"we do not comment on unannounced products"
Are you going to release a universal remote to compete with logitech's harmony?
"we do not comment on unannounced products"
What did we learn? not much.