A recent article at Bitmob sought to tackle the question of whether games could carry political meaning, arguing the negative since "The money, the media representation, and the general shadow of 'triviality' will always trail the word 'game,' because that is what makes it open to all markets." An opposing viewpoint has been posted by Lee Bradley, who says, "Perhaps the most profound shift in the games industry in the last few years has been the explosion of co-op. Not only are developers dedicating more and more time to providing co-op experiences in their games, they are also finding new ways of exploring the dynamic within it. ... Even in games where the co-operative element of co-op is less pronounced, the ideology is the same; you are not on your own anymore, you are part of a team. What's more, that team is more than likely multi-cultural and/or multi-gender. ... Now, this isn't to say that the lone white-guy hero has been eradicated. Far from it; the bald, white space-marine is one of the most over-used characters in modern gaming. But it increasingly rare that they are lone heroes. A shift towards team-based, co-op featured games is undeniable. In this way, mainstream video games, even those seemingly void of political statement, are implicitly political. While for the most part they are not designed to tackle political issues head-on, or carry overt political messages, they do reflect the values and the popular ideology of the culture in which they were created."