Zarrot writes "In the next step for their Free 2 Play model, Turbine Entertainment, publisher of Dungeon and Dragons: Online, Lord of the Rings: Online, and Asheron's Call, has partnered with notorious 'lead generation company' SuperRewards. Initial testing by forum users shows that just accessing the page without clicking on any offers sends the user's email and game login in clear text to SuperRewards. Reports of new spam and fresh malware infections on test systems are already being reported on the company's forums. Is the Zynga business model the future of Internet gaming?"
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