thsoundman writes with this excerpt from thegamersblog:
"We live in a world where we have multiple platforms for gaming: PC, PS3, 360, Wii, etc. Each platform has varying amounts of power when it comes to playing games. Activision, one of the leading cross-platform publishers, wishes to move away from the 'walled gardens' set by Sony, Microsoft and Nintendo. ... [Activision CEO Bobby] Kotick’s solution is to turn to the PC, where it can set its own model for pricing — not unlike what Blizzard has done with World of Warcraft and Battle.net. Kotick stated that Activision would 'very aggressively' support the likes of HP and Dell in any attempt at making an easy 'plug-and-play' PC that would hook up directly to the TV."