donniebaseball23 writes "Zynga's presence in mobile gaming is nowhere near its dominance of social gaming on Facebook, but according to chief designer Brian Reynolds, Zynga's looking to change that. '[Mobile] is something that we actively care about, think about. It's the major place where we think the future is,' Reynolds said, adding, 'The reason that Zynga isn't ginormous on mobile yet is because the friction of social networking is still high on mobile.'"
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