Women Remain the Ignored Audience In Gaming

donniebaseball23 writes "Research firm Interpret has released its new report, 'Games and Girls: Video Gaming's Ignored Audience,' which finds that while the female audience in gaming has grown, games tailored to their needs and preferences continue to go missing. Women represent 50% of the market and their usage of HD consoles like Xbox 360 and PS3 is rising. 'It remains to be seen whether developers and marketers will effectively invest in understanding and exploiting the undertapped female gaming market,' said Courtney Johnson, analyst for Interpret."

Never Pleased

[RivenAleem]

Duke Nukem Forever was all about women. What more do they want??

Re:Men vs. Women

[L-four]

But they should because Men account for 50% of people who ware clothes and probably 80% of the people who don't.

I know

[Dunbal]

They need to take their games and add a virtual clothes rack and clothing store, where you can buy boots and other little items for your avatars. That way an additional challenge is presented: "Hmmm, should I spend this billion ISK on a Carrier class starship, or should I spend it on a silly looking monacle for my avatar?". The women, of course, will choose the clothing. And the men will choose the big pew pew ships. And so the game will be much less frustrating for women because they will still get pwned, but at least they will die stylishly.

/incarna rant

PS: All the women I know prefer big guns over pretty boots any day.

Re:Pretty much my feeling

[Chris Mattern]

Minecraft (and I suppose its newer counterpart, terraria) ARE co-operative, non-violent, and social.

Non-violent? Sssssss....

But I thought...

[telekon]

...that ignoring women was the point of gaming?