Gamasutra reports that Sony has introduced "PSN Pass" — one-time codes that will unlock complete online access for certain games. "The company didn't offer details on how used and rental players would access online features in these titles, but did clarify that first-party use of the passes will be decided on a game-by-game basis." The initiative is similar to the "Online Pass" that EA rolled out last year, and to Sony's own experiment with SOCOM 4. Sony's explanation for the Pass will probably leave you wishing Google Translate supported marketing-speak: "This is an important initiative as it allows us to accelerate our commitment to enhancing premium online services across our first party game portfolio."
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