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Why Microsoft Embraced Gaming 146

wjousts writes "A interesting take on the birth of the Xbox from Technology Review: 'When the original Xbox video-game console went on sale in 2001, it wasn't clear why Microsoft, known for staid workplace software, was branching out into fast-paced action games. But Microsoft decided that capitalizing on the popularity of gaming could help the company position itself for the coming wave of home digital entertainment. "Microsoft saw the writing on the wall," says David Dennis, a spokesman for Xbox. "It wanted to have a beachhead in the living room." ... Now Microsoft is linking Xbox 360, its most successful consumer-focused brand, with others that have not been as well received. It is integrating Bing, its search engine, into Xbox and Xbox Live to enable people to search for multimedia content. By the end of the year, Microsoft is expected to unveil an updated Xbox Live design that is more in line with the look of Windows phones and the forthcoming Windows 8.'"
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Why Microsoft Embraced Gaming

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  • Windows (Score:5, Insightful)

    by Zaphod The 42nd ( 1205578 ) on Thursday November 03, 2011 @01:16PM (#37937164)
    Too bad Microsoft hasn't REALLY embraced gaming, they're just competing with Sony for console hardware.

    Windows 7 is still extremely naive about handling games. There should be options in the OS to disable the windows key when full-screen applications are running, windows should be MUCH better about recognizing games, Games For Windows Live is a JOKE (this I especially don't understand, Xbox Live is actually very impressive, and it should be EASIER to provide that kind of service on a PC. Gamespy has been doing it for FREE for years, but MS continually just releases a crap of DRM they call GFWL with no "features" a gamer would ever possibly use).

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