28783243 story Leaked Zynga Memo Justifies Copycat Strategy 384 Posted by timothy on Thursday February 02, 2012 @11:37AM from the nothing-new-under-the-sun dept. bonch writes "After taking heat over allegations of copying hit indie game Tiny Tower, Zynga founder Mark Pincus wrote an internal memo justifying the company's strategy of cloning competing titles, citing the Google search engine and Apple iPod as successful products which weren't first in their markets. Pincus infamously told employees: 'I don't want f*cking innovation. You're not smarter than your competitor. Just copy what they do and do it until you get their numbers.'"