Vigile writes "NVIDIA today announced a new technology partnership with Gaikai, an on-demand gaming company that competes with OnLive, to bring GeForce GRID to the cloud gaming ecosystem. GRID aims to increase both the visual quality and user experience of cloud gaming by decreasing latencies involved in the process — the biggest hindrance to acceptance for consumers. NVIDIA claims to have decreased the time for game stream capture and decode by a factor of three by handling the process completely on the GPU, while also decreasing the 'game time' with the power of the Kepler GPU. NVIDIA hopes to help both gamers and cloud streaming companies by offering 4x the density currently available and at just 75 watts per game stream. The question remains — will mainstream users adopt the on-demand games market as they have the on-demand video market?"