EA Building Microtransactions Into All of Its Future Games 303
An anonymous reader writes "Develop reports on comments from Blake Jorgensen, Electronic Arts' Chief Financial Officer, speaking at the Morgan Stanley Technology, Media, and Telecom Conference. As you may have guessed from the name of the conference, the business aspect of EA was the topic. Jorgensen said, 'The next and much bigger piece [of the business] is microtransactions within games. ... We're building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business.' This is particularly distressing given EA's recent implementation of microtransations in Dead Space 3, where you can spend money to improve your weaponry."
And in a nod to Xzibit (Score:5, Funny)
They will soon be building microtransactions into their microtransactions, so you can pay money while you're paying money.
And.. (Score:5, Funny)
All their games will be free now right?
Facebook Gold Account (Score:5, Funny)
Re:Class system in games (Score:3, Funny)
I'm Commander Shepard... (Score:5, Funny)
... and this is my favorite in-app purchase on the Citadel.
Kills the fun (Score:3, Funny)
Because we all love getting our asses kicked by the fourteen year old with the trust fund.
Re:And.. (Score:5, Funny)
Actually I like the way ads are added ingame to titles like Battlefield 2142 with the real billboards and posters.
Because all those vintage 2013 products, services, and brands add so much to the realism of the frozen battlefields of the 22nd century?
I think that those are already built-in... (Score:5, Funny)
Taxes?
Re:And.. (Score:5, Funny)
You are paying to see ads. Its supposed to be the other way around.
Ads paying to see you? http://www.facebook.com/ [facebook.com]
Re: Didn't they use to call this.... (Score:3, Funny)
So, they say, but the fact of the matter is that you've bought something, their ability to put their fingers in their ears and go "NaNaNaNaNaNaNaNaNaNaNa".....
BAT-MAN!