MojoKid writes: One of the great universal truths of modern gaming is that preorder bonuses suck. The term refers to the practice of ordering a title at some point before it actually ships in order to get access to a variety of minor outfit tweaks, a few starting weapons, or boosts to early gameplay. Today, some publishers take this practice to truly ridiculous levels; the recent game Watch Dogs has no fewer than nine pre-order options. GameStop, perhaps sensing that there's pressure building against the model, wants to turn the dial up to 11 — and create preorder-locked, GameStop-specific content. According to financial analyst Colin Sebastian, "[GameStop] indicates that software publishers are more enthusiastic about partnering with it. For example, by offering exclusive content on each major game release and longer term, future models may include GameStop offering exclusive gameplay." GameStop is enjoying something of a renaissance at the moment. The company has captured a greater share of the Xbox One and PS4 market than it held at this point in the console cycle last time around and it's clearly looking to increase the attractiveness of its own business. That's fine but this kind of arbitrary lopping off of content to boost sales at particular shops simply isn't going to sit well with most gamers.