How Game Developers Turn Kickstarter Failure Into Success

Nerval's Lobster writes When you ask random strangers on the Internet to give you money, there are no guarantees. That's true in almost any scenario, including when video game developers use Kickstarter to crowdfund the creation of a game. While 3,900 or so games have been funded on Kickstarter, more than 7,200 game projects failed to hit their goal. Within those two numbers are some people who fall into both categories: developers who failed to get funding on their first try, but re-launched campaigns and hit their goals. Jon Brodkin spoke with a handful of those indie game developers who succeeded on their second try; many of them used the momentum (and fans) from the first attempt to get a head start on funding the second, and one even adjusted his entire plan based on community feedback. But succeeding the second time also depended on quite a bit of luck.