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Intel Advertising Games

Intel Drops Gamasutra Sponsorship Over Controversial Editorials 724

An anonymous reader writes Processor firm Intel has withdrawn its advertising from Gamasutra in response to the site's decision to carry feminist articles. The articles had drawn the ire of the self-described "Gater" movement, a grass-roots campaign to discredit prominent female games journalists. Intel was apparently so inundated with criticism for sponsoring the Gamasutra site that it had no choice but to withdraw support. An Intel spokesperson explained that "We take feedback from our customers very seriously especially as it relates to contextually relevant content and placements" and as such Gamasutra was no longer an appropriate venue for their products."
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Intel Drops Gamasutra Sponsorship Over Controversial Editorials

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  • gtfo (Score:3, Insightful)

    by Anonymous Coward on Thursday October 02, 2014 @11:23AM (#48047623)

    So called gater movement needs to fuck off and die.

    There are people who don't like Anita Sarkeesian or Carolyn Petit or a lot of other people who make it their overbearing agenda to misrepresent reality and gamers and focus 155% on perceived feminism in video games or perceived gender-damaging things. Those people aren't a grass roots movement, or gaters, we're just people who hate bullshit and don't tolerate it. Never heard of these gaters referred to as a group before but wow, give me a break.

    • Re:gtfo (Score:4, Insightful)

      by LordLimecat ( 1103839 ) on Thursday October 02, 2014 @11:37AM (#48047769)

      Alternate headline:

      Irrelevant movement about how gaming news continues to make itself irrelevant by being unprofessional finds new ways to be unprofessional and irrelevant.

      Since the last 2 articles, my level of caring about this issue hasnt budged beyond "its mildly interesting just how much drama a non-issue can generate".

      • I never heard of any of this shit before today. Who and what are these people and why should I care? I don't get it.

        It's something about feminism vs game shit.

        I read two (2) long articles of obscure crap and I am not enlightened at all.

        I have no choice but to subscribe to the notion that gamers should stick to Candy Crush and avoid philosophy.

        • Re:gtfo (Score:5, Interesting)

          by PopeRatzo ( 965947 ) on Thursday October 02, 2014 @01:10PM (#48048803) Journal

          I never heard of any of this shit before today. Who and what are these people and why should I care? I don't get it.

          You shouldn't care. Unfortunately, the people who should care do not. There is a lot of ugly misogyny in games. This is because such a large percentage of gamers are scumbags or young men who engage in the online equivalent of pulling a girl's pigtails because she makes them feel funny in the pants and they don't yet know why.

          The problem is that, being online, there are no longer limits. If you're a woman gamer, and you don't respond to certain male gamers they way they want you to, you will get death threats, rape threats and doxxing. And it goes from 0-60 in nothing flat. Playing online games all day has left many of these young men completely without any sort of self-governance of their id. And people end up getting hurt. Sometimes in very real-world ways.

          The fact that most games are written and told from an adolescent male point of view does not help. It creates a sort of greasy milieu where it's easy to believe that any behavior toward a woman is acceptable.

          Lots of good gaming sites like Gamasutra are looking to include more female voices in coverage of games, because it turns out (much to our surprise) that there are actually women gaming out there and interestingly enough, they don't want to be treated like shit every single goddamn day of their lives. I don't know anything about these "gaters" (and when I google it I get a bunch of misspelled information about Florida college football) and I haven't read Gamasutra in a while (I don't see anything on their current front page that would indicate any striking feminist agenda at work). But I do know that Microsoft would throw a baby off a bridge for a dollar bump in stock price, so whatever the facts are in this story, there's a good chance that Microsoft is in the wrong. Because.

           

          • Re:gtfo (Score:5, Insightful)

            by khasim ( 1285 ) <brandioch.conner@gmail.com> on Thursday October 02, 2014 @02:06PM (#48049437)

            There is a lot of ugly misogyny in games.

            Yes there is. And in society as a whole. And it isn't just misogyny.

            If you're a woman gamer, and you don't respond to certain male gamers they way they want you to, you will get death threats, rape threats and doxxing.

            I wish that someone with better gaming skills than me would do a few tests. As such:

            Create an account with a female name and avatar. Play some games. Record the reactions.

            Create an account that appears to be African American. Play some games. Record the reactions.

            Create an account that appears to be LGBT. Play some games. Record the reactions.

            Create an account that appears to be Jewish. Play some games. Record the reactions.

            Create an account that appears to be Muslim. Play some games. Record the reactions.

            Create an account that appears to be a teenage male. Play some games. Record the reactions.

            I'd say that you'd find an amazing amount of hatred for each of those categories. Not because there really is that degree of specific hatred. But because the people losing are trying to hurt the victor with whatever insults they think might work.

            The fact that most games are written and told from an adolescent male point of view does not help. It creates a sort of greasy milieu where it's easy to believe that any behavior toward a woman is acceptable.

            While I believe that that is a MAJOR factor I think it is also an unconscious strategy on the part of the less competent gamers.

            If a woman beats you at that game and you call her a whore and she leaves and never comes back then that is one less player who is better than you.

            In my experience, no one bothers with directed insults at someone who is a worse player or who agrees with your opinions.

            So, IMO, there is no solution in the larger context. But there are ways to mitigate it in the specific category of playing games. And the easiest to implement would be to restrict messages until a player has sufficient investment in a system to behave themselves.

            I also hope that, someday, someone will come up with a variation of the Bechdel test to demonstrate how women are depicted in games. If the woman can be replaced with a bowling ball then there is a problem with the writing.

            My daughter was kidnapped and is going to be auctioned into sexual slavery! I must kill all the peoples.
            vs.
            My bowling ball was stolen and is going to be auctioned on eBay. I must kill all the peoples.

            • by Xest ( 935314 )

              "I'd say that you'd find an amazing amount of hatred for each of those categories."

              On the contrary, when I played Dark Age of Camelot playing a female char was a massive advantage as all the desperate teenage boys assumed you were actually female, sucked up to you, gave you a load of free gear, and regularly invited you into groups. On large raids they were always given the best spots, and allowed first dibs on good items.

              Females were always at a massive advantage in that game at least and any abuse they to

            • by AmiMoJo ( 196126 ) *

              This tired old argument, huh? A is bad, but B, C and D are also bad so stop complaining about A.

              Unless we talk about specific issues related to A, rather than just a general "there are problems in gaming", it's hard to see how any of this can ever be resolved. Feel free to complain about racism, homophobia, religious hatred etc. It doesn't devalue any of the points being made about the portrayal of women.

          • Re: (Score:3, Insightful)

            by HatofPig ( 904660 )

            There is undoubtedly lots of sexist shit going on surrounding GamerGate (what you should have searched for), but most of the controversy is the nature of how feminists inserted themselves into gaming "journalism". There is no professional ethics in the industry, and the editorial boards of different sites basically handed the keys over to an ideological authority who is going to preach their message top down.

            Lots of gamers resent feminism capturing their press and then immediately slandering the gamer iden

          • Re:gtfo (Score:4, Informative)

            by Shadow of Eternity ( 795165 ) on Thursday October 02, 2014 @11:13PM (#48053501)

            If you care about women's voices and prejudice you shouldn't be calling "good" a website whose editor in chief is a blatant racist that threatens black men (using a racial slur) with violence for daring to eyeball her wrong.

            Leigh Alexander and her ilk have been targeting women and minorities for doxxing, threats, and harassment so severe that two people (one a black game developer) have already been fired because of harassment and four more have had attempts made to get them fired. One of those was a prominent feminist supporter who received threats of mutilation and rape to her workplace. That's not even getting into the more than twelve other doxxings at this point including a transgender developer whose financial accounts were hacked. I've personally watched as a woman who built schools for little girls in pakistan tweeted about how she was afraid of reprisals for daring to be a "gender traitor". It's insane.

            Here are some interviews with thirteen developers, industry insiders, and the feminist group whose female game jam was almost shut down before gamergate:
            http://www.nichegamer.net/2014... [nichegamer.net]
            http://techraptor.net/2014/09/... [techraptor.net]
            http://apgnation.com/archives/... [apgnation.com]

            The problem with protesting journalists is that journalists can and will write whatever they want about the people protesting them.

        • by Kunedog ( 1033226 ) on Thursday October 02, 2014 @01:31PM (#48049043)
          The controversy is called Gamergate, and it is strange that the summary doesn't mention it by name. I've never heard "gater" used to describe it before. The anti-Gamergate side has a history of trying to alter the name--they've tried "Game Ethics" and hilariously "We Love Videogames")--in an attempt to take control of the narrative, so maybe that's happening again here.

          This is a good summary of the events so far (though decidedly from the pro-Gamergate side):
          http://www.youtube.com/watch?v... [youtube.com]

          The wikipedia article is not much help, as it has adopted the anti-Gamergate narrative that the movement is about misogyny. Many of the primary sources cited are the same ones whose journalistic integrity has been called into question.

          Here's an interview with a law and ethics professor about some of the journalistic behavior involved, and whether it's OK:
          http://www.youtube.com/watch?v... [youtube.com]

          Probably the most disgusting (and damning) behavior of the anti-GG side is the attempt to silence discussion, from the fraudelent DMCA notice to the initial media blackout, and ongoing widespread censorship of user forums/comments.
    • Never heard of these gaters referred to as a group before but wow, give me a break.

      Me neither. A google search brought this up as a top link [wikipedia.org].

  • by Anonymous Coward on Thursday October 02, 2014 @11:25AM (#48047641)

    I've written at length about this particular topic - it's a bane on the existence of the internet at the moment.
    I am not endorsing abusing the woman by any means, but she wrote a deliberately inflammatory article which decided to single handedly lump all gamers in as trouble and make the label gamer a "dirty word" In doing so, she alienated a *LOT* of people who previously had no stake in this entire saga.

    People are doing the wrong thing on both sides of the fence on this debate. As someone who has followed it for 6 weeks and dealt with excessive censorship in regards to discussing it too, I recommend simply avoiding this one, it's nasty.

    Posting Anon, I really can't be bothered with potential backlash (and this post is hardly spiteful but you never know at the moment)

    • by Wonko the Sane ( 25252 ) * on Thursday October 02, 2014 @11:33AM (#48047727) Journal

      The degree to which the SJW crowd has to resort to increasingly-inflammatory headlines and articles gives me a lot of hope, because it indicates that the collective unconscious of the Internet really does have a funcitoning immune response that can limit the damaged caused by that particularly nasty virus.

      I was worried for a while.

      • by pedrop357 ( 681672 ) * on Thursday October 02, 2014 @11:49AM (#48047911)

        I stopped being concerned for now because like all movements driven by thin skinned, entitled, whiners, the SJW movement will implode. There's no slight or offense too small upon which a small cadre won't demand that the full weight of the movement be brought to bear.

        When some resist as they don't think it's warranted or proper or worthy, there will be butthurt for days as the newly aggrieved subset whines about how the resisting side are traitors, tainted, sell-outs, etc. and they will have to fragment and waste time driving their own campaign against some minor (at best) issue.

      • by PopeRatzo ( 965947 ) on Thursday October 02, 2014 @01:31PM (#48049041) Journal

        The degree to which the SJW crowd has to resort to increasingly-inflammatory headlines and articles gives me a lot of hope, because it indicates that the collective unconscious of the Internet really does have a funcitoning immune response that can limit the damaged caused by that particularly nasty virus.

        Now if only the Internet had a functioning immune response to misogyny, bullying, sick rape fantasies and adolescent jerkoffs whose hobby is making other people's lives miserable.

        But thank goodness we've stopped feminism in its tracks, huh?

      • The mass censorship of gamers over the last month has raised questions about how well functioning that immune system really is. Gamers and the game media have never gotten along. But the degree to which gamers were thrown out of sites for talking about Gamergate was disturbing, and the "trivial" nature of gaming as a subject matter does not soften the blow.

        Gamers were ejected from all major game news sites/blogs, almost all major game forums, news media outlets, subjected to shadow bans and mass deletions a

    • by AmiMoJo ( 196126 ) * on Thursday October 02, 2014 @12:54PM (#48048587) Homepage Journal

      This has nothing to do with what anyone wrote. It is about the fact that there is a fairly well organized [github.com] groups [github.com] and their sustained attack against an imaginary foe. Go read their guide on Github, it's full of information about how to misrepresent the situation and the site's position to manipulate advertisers into withdrawing their material.

      The whole thing would have died down months ago if it were not for the anti-feminists keeping it going with endless videos and tweets, all talking about a war that isn't actually happening.

  • by Colin Castro ( 2881349 ) on Thursday October 02, 2014 @11:27AM (#48047671)
    their advertising because the site will carry female journalists and articles about female gamers? That sounds like the type of decision that backfires on a company.
    • by Anonymous Coward on Thursday October 02, 2014 @11:33AM (#48047735)

      Intel pulled out because one of the editors wrote an article about how Intel's customers "are dying" and "should be eliminated" as a group.

      Not surprisingly, said Intel customers didn't take kindly to being told that they should be irrelevant and should be eliminated. And they told Intel.

      It's not going to backfire on Intel. No one who buys Intel products is going to stop buying them over this. The feminazis who are going to whine about it don't play video games anyway and you can't boycott what you already don't buy.

      It mean, Intel is pissing off the latte-drinking hipster "you aren't allowed to offend anyone" Apple crowd. They'll still be using their Intel-powered MacBook Airs regardless. It's not like they even realize they use Intel products.

      Gamers, on the other hand, have a choice: Intel or AMD. And Intel knows not to piss off their enthusiasts.

      Face it, Feminazis: Gamers still matter to real companies.

    • So Intell pulled out their advertising because the site will carry female journalists and articles about female gamers? That sounds like the type of decision that backfires on a company.

      They should ask Facebook [slashdot.org] how discriminatory policies can so easily backfire.

      I wouldn't be surprised if a lot of folk inside Intel are going "WTF just happened???"

  • Rubbish. (Score:4, Insightful)

    by Anonymous Coward on Thursday October 02, 2014 @11:33AM (#48047729)

    >> "Processor firm Intel has withdrawn its advertising from Gamasutra in response to the site's decision to carry feminist articles. "

    Nope. Intel removes advertising after Gamasutra lead a charge of articles saying gamers were dead. Obviously Intel are quiet taken with PC gamers and the millions they spend on CPU's each year. As Gamasutra was no longer a site targeted at that demographic they decided not to waste the money advertising to people who aren't there.

    >> "The articles had drawn the ire of the self-described "Gater" movement, a grass-roots campaign to discredit prominent female games journalists. "

    Nope. it's a campaign is to rid Gaming of shitty, biased, corrupt journalists who conspire against their supposed audience. Like whichever anonymous cockroach submitted this article. These same journalists like to hide behind feminists and minorities to avoid criticism.

    >> "Intel was apparently so inundated with criticism for sponsoring the Gamasutra site that it had no choice but to withdraw support."

    Nope. Intel realised that advertising on sites that are aggressive and hateful towards the demographics being targeted by an ad campaign is counter-productive and a waste of marketing budget.

    As ever anti-GG brigade are there telling lies and twisting the truth. So which PR company did this submission company come from Slashdot? We know you know. Anonymous my arse.

  • by Higaran ( 835598 ) on Thursday October 02, 2014 @11:33AM (#48047731)
    They only care that people are complaining, it's a PR thing. They are pulling their advertising because there is some controversy going on with the site, so it's easier to pull out then pick a side and anger people. Intel would plaster their logo on the side of churches if they knew that people wouldn't complain about it.
  • Umm, no (Score:5, Insightful)

    by Attila Dimedici ( 1036002 ) on Thursday October 02, 2014 @11:36AM (#48047757)
    I know that the submitter lifted this line from the article, "campaign to discredit prominent female games journalists", but I read the earlier articles on this subject. The attempt was not to "discredit prominent female games journalists." The attempt was to discredit specific female games journalists, at least one of whom acted in a manner which was calculated to stir up outrage and was possibly unethical (for those of you who want to argue about whether or not her behavior was unethical, I am not interested in spending the time looking at what she did in order to reach a conclusion).
    • by LWATCDR ( 28044 )

      It is one of those odd things.
      The simple truth is that the vast majority of gamers have never attacked women on line or threatened them. It is a tiny minority but it is often seems as if all males are targeted.
      As to the why women are shown in games as super attractive always I have to just ask why are the covers of all the womens magazines full of attractive women? Why are all the men in games beefcake?

      Over all you have a bunch of jerks causing a lot of problems for everyone.

      • Re:Umm, no (Score:5, Insightful)

        by meta-monkey ( 321000 ) on Thursday October 02, 2014 @03:29PM (#48050429) Journal

        You're absolutely right, and the "gamergate journalists," without irony, generalize an entire group of people (gamers) because of the actions of a very few people (assholes).

        Sexism exists. There are those who, upon learning Steve is bad at math will say "Steve, you suck at math." But upon learning Amy sucks at math will say "girls suck at math." Not cool.

        And if Amy (or Steve) threatens a man with sexual violence ("I'm going to cut your dick off and kill you"), we say that Amy (or Steve) is a deranged lunatic. However, if it turns out Steve threatens a woman with sexual violence, then it's because men are deranged lunatics.

        Bullshit. I dislike the term "gamer," but yes I have been playing video games my entire life and do so to this day, PC and console. I am a man. But I have never threatened a woman and am not a misogynist. So quit breathlessly telling me how "gamers have a problem" and "men have a problem." No, no we don't. The problem consists of the one or two assholes who threatened these women.

        Go after them! Punish them! Sarkeesian says she was "driven from her home" by these awful, awful threats. Did she call the police? No. No she goes running to the SJW blogs so they can berate millions of people for the actions of one.

        And that's exactly how you know the real agenda. Follow the money. If these women were game developers for, say, Blizzard, and somebody made a credible threat against her in the course of doing her job, you know what would happen? She'd go to her boss who would say "shit, can't have that, I need this woman working so we can make money off her!" He'd call security, they'd talk to the police, talk to twitter, get IP addresses, talk to ISPs and bust the guy for harassment. It would be non-story, justice would be served and the woman could get on with her life.

        But no, she didn't go to the cops because there's no money in it. The money is in the 500 clickbait blog posts to drive ad revenue and fund kickstarters and all that bullshit. That's why we have to hear about it.

        To Zoe Quinn, to Anita Sarkeesian: I am so sorry somebody said mean things to you on the internet. But your issue is with those people, not the entirety of men who play video games. Leave us the fuck alone and go deal with real problems. Thank you.

    • Re:Umm, no (Score:4, Insightful)

      by skine ( 1524819 ) on Thursday October 02, 2014 @12:31PM (#48048331)

      The attempt was to discredit specific female games journalists, at least one of whom acted in a manner which was calculated to stir up outrage and was possibly unethical (for those of you who want to argue about whether or not her behavior was unethical, I am not interested in spending the time looking at what she did in order to reach a conclusion).

      Even that's not accurate.

      There was not attempt to discredit anybody, but rather exposure of corruption in the gaming press. Some of the people exposed were women, but most of them were men. This whole situation probably would have been ignored like every other instance of exposure of corruption in the gaming press, except about 20 articles were posted on the same day proclaiming the end of gamer culture because it was overrun with misogynists.

      In particular, they pointed to a claim that a female game developer had had sexual relationships with male game journalists around the same time that they provided positive reviews of or financial backing for her game. The resulting ire was described by all (yes all, as in not one disagreeing) prominent gaming journals as misogyny and slut-shaming the woman in question, even though it was almost completely directed at the men she was purported to have relationships with.

      As for what you have in parentheses, I also don't care whether or not one considers her behavior unethical. She is not a journalist. Rather, I care about whether the journalists acted unethically. Even if all of the original claims of corruption are false, it still seems dishonest and unethical that the games journalists have not yet addressed the claims at all, while instead accusing the accusers of being motivated by bigotry. Even if they are bigots, an ad hominem - or more specifically ad feminam - attack does not prove their accusations false.

  • can relate (Score:3, Interesting)

    by Tom ( 822 ) on Thursday October 02, 2014 @11:39AM (#48047793) Homepage Journal

    I can relate, in parts. To the anti-feminists, that is.

    I'm sick and tired of getting feminism shoved down my throat absolutely everywhere. There's new laws, most companies have policies, our language is being policed for misunderstood "gender-equality" and that's just the tip of the iceberg.

    I'm in full support of women fighting actual oppression. If you can't vote just because you're female, I'm with you on that. If you can't drive a car because you're a female, I'm with you on that. If your boss tells you that short skirt is the appropriate dresscode, while he insists on long trousers for your male colleagues, I'm with you on that.
    But the feminazis who insist that absolutely everything has to be exactly 50/50 male/female, then for all I care you can fuck off and die.
    Also, let's be honest, many of the most vocal feminists quite publicly state that their goal is not 50/50, but female dominance.

    Women in video games is one of the "soft topics". Yeah, it's ridiculous what armor female characters wear sometimes. But you're blind, deaf and stupid if you think it's a gender thing. Look at the male characters - they are all Schwarzeneggers, too. According to my female friends, I'm quite handsome, but most video game characters beat me hands down in both beauty and body shape. It's the same as in movies and magazines - we get idealized, unnaturally enhanced versions of humans.

    Could video games improve their representation of women? Sure, they could. But the subject is by far not as simple and clear-cut as voting rights or such.

    And frankly speaking, I play video games to relax and shut down. You could keep your politics out of my entertainment and work on improvements in the real world. You know, the one that matters.

    • Re: (Score:3, Insightful)

      by Spad ( 470073 )

      For the love of God, if you think your games (or any media you consume, frankly) don't have any politics in them then it simply means they have politics that you already agree with. The number of truly apolitical games out there is vanishingly small.

      This idea of "just let games be about the games" is as bullshit as saying "why can't my music just be about the music".

      • For the love of God, if you think your games (or any media you consume, frankly) don't have any politics in them then it simply means they have politics that you already agree with. The number of truly apolitical games out there is vanishingly small.

        This idea of "just let games be about the games" is as bullshit as saying "why can't my music just be about the music".

        Really?

        Take the top 20 games from any app store out there and show me where the hidden agenda is behind that pointless drivel that turns the average smartphone user into a walking Candy Crush junkie.

        I guess I'm struggling to see the pro-communist message in Flappy Bird. Or the feminist movement buried in that 3rd shuffle of Solitaire. If anything, we have MORE entertainment out there that is rather mindless and without a hidden agenda, not less.

    • Re: (Score:2, Insightful)

      by Anonymous Coward

      http://midnightresistance.co.uk/articles/shitty-toys

      Don't worry. Just because many games are sexist and/or misogynist doesn't mean they'll go away. Porn won't go away either. There's a market for these things, and that will stay that way.

      People need to realise some things are sexist and misogynist. That is all. We don't need a world free of these things.

      I watch Tom & Jerry and am very well aware it has racist elements. But I know these things as relics of their own time. By knowing it contains racist el

    • Re:can relate (Score:5, Insightful)

      by Anonymous Coward on Thursday October 02, 2014 @12:16PM (#48048189)

      >You could keep your politics out of my entertainment

      There is no such thing as non-political entertainment. Your entertainment came with political views, whether they were consciously put in there or not. You just can't see them because they're the defaults. So no, until you can find a way to engineer society in a way that there are no such things as "default settings", I will continue to inject my politics into everything, until they become the new default setting.

      For the record, your examples of how "both genders get idealized" are stupid and don't equate. The muscular body-builder type of ideal is an ideal of strength, control, and power. The kinds of ideals we push women characters to aren't about those things - they're about looking attractive to men, and reduction of the character to a sexual object. When we reverse these ideals, the women who are idealized as strong, powerful, and in-control look about the same as the men who occupy that same niche. But if we look at how the men fare, well... If we just blindly apply the objectification tropes we apply to women, to the men, the kinds of people who think the way you do would be instantly offended. If we apply objectification, but tune it towards what women want, we get movies like Twilight and cartoons like Free, which again result in horrible backlash from the "I don't want feminism I want equality" people.

      It seems that, when women are pushed towards the sexual object ideal, people like you are okay with it; but when we turn men into sexual objects you guys scream bloody murder. Now imagine a world where every time you see a man anywhere, they are either engineered (in the case of media representation) or are engineering their appearance to look submissive, inferior, or passive. Imagine a world where every man aspired to look, act, and be like Edward from the Twilight series. I think you would be a little justifiably pissed - but you can't be, because now you're just pushing your politics onto everything, and why can't I just enjoy a night looking at hawt guyz OMG LOL - queue rabid hate storm of angry Twilight-playing teenage boys.

      Oh and by the way, "feminism" is such a ridiculously big-tent ideology that Sarah Palin qualifies as one, as well as the transphobic crazies that want to remove all hints of masculinity from existence. As well as many millions more of people who are reasonable, and just happen to see the obvious problems you are continually missing.

      • Re:can relate (Score:4, Interesting)

        by Tom ( 822 ) on Thursday October 02, 2014 @03:22PM (#48050347) Homepage Journal

        That's actually a really good reply.

        There is no such thing as non-political entertainment. Your entertainment came with political views, whether they were consciously put in there or not. You just can't see them because they're the defaults.

        In the immortal words of Tim Minchin:

        Hm that's a good point, let me think for a bit
        Oh wait, my mistake, it's absolute bullshit.

        You confuse politics with culture and society. Let's ignore the 50,000 smartphone games that are so simple you would have to stretch a lot of things far beyond breaking to find any culture in them, to the point where Pong was some kind of social statement. But even with all those games ignored and restricting ourselves to PC games, yes they very often reflect parts of our culture and society. Some intentionally, some not. It's not a surprise, given that culture influences on us as members of society, and thus leaves a mark in our creative pursuits, just like greek culture influenced greek art and literature and any famous american book of your choosing would've been very different had it been written by a chinese author in China, for example.

        Politics, however, is not the same as culture.

        Merriam-Webster [merriam-webster.com] says:

        polÂiÂtics
        noun plural but singular or plural in construction \ËpÃ-lÉ(TM)-ËOEtiks\

        : activities that relate to influencing the actions and policies of a government or getting and keeping power in a government

        : the work or job of people (such as elected officials) who are part of a government

        : the opinions that someone has about what should be done by governments : a person's political thoughts and opinions

        Basically, politics is an activity. Writing a novel or creating a computer game is not a politicial act unless you intentionally make it so. There is no such thing as "unconscious politics".

        Second:

        This worrying about reflection of culture in our creations is vastly overrated. It's the same nonsense as the claim that violent games turn people into killers. I can play a game set not in todays culture, but in a culture where women have almost no rights, a medieval or fantasy setting, and I won't come out of the game wishing to take any rights away from women in the real world. On the contrary, it may make me more sensitive to gender issues.

        When I look at female characters in video games, I see them as characters. I laugh about their ridiculous fantasy armor. I look at their boobs and think "yeah, suuure". Just like I look at the men and think the same.

        It seems that, when women are pushed towards the sexual object ideal, people like you are okay with it; but when we turn men into sexual objects you guys scream bloody murder

        You make too many assumptions about people you don't know. I'm not for turning all women into sex objects. I do, however, understand that sex and viewing a member of the opposite sex in a sexual way is normal human behaviour. Also, you can have your Chipendales, if you want. Why would I scream anything, let alone murder? You can look at me as a sex object, if it makes you feel good. I'm sure enough of myself to not be bothered. Heck, I've been hit on by gay men. Yes, it's a bit uncomfortable, but not a big deal. Yes, I wouldn't like having that as a constant part of my life which is why I feel for attractive women in clubs and understand why they prefer to go with a small group.

        But all of these are a small selection of social imperfections, and there are thousands more of them, some related to gender and some not, some to the disadvantage of women and some to the disadvantage of men.

        The muscular body-builder type of ideal is an ideal of strength, control, and power. [...] [women characters] appearance to look submissive, inferior, or passive.

        True to some extent. Bu

    • by AmiMoJo ( 196126 ) *

      The problem is you are not really listening to what is being said, just getting angry about it. There isn't some huge assault on men happening. Most of this kicked off because of a few short YouTube videos, FFS.

      Look, it's not about 50/50 male/female. It's not about only women being portrayed badly in the media. Unfortunately the arguments being put forward are slightly more complex than that, so require more than 5 seconds to encapsulate in a soundbite. For that reason the anti-feminists can easily spread t

  • by DoofusOfDeath ( 636671 ) on Thursday October 02, 2014 @11:40AM (#48047809)

    They're concerned about being sued by readers for repetitive stress injuries stemming from eye-rolling at these articles.

  • by Anonymous Coward on Thursday October 02, 2014 @11:42AM (#48047821)

    "in response to the site's decision to carry feminist articles. The articles had drawn the ire of the self-described "Gater" movement, a grass-roots campaign to discredit prominent female games journalists"

    I am not going to attribute this to ignorance, this is plain malice trying to discredit #gamergate

  • by XaXXon ( 202882 ) <<xaxxon> <at> <gmail.com>> on Thursday October 02, 2014 @11:42AM (#48047829) Homepage

    as the stuff people were complaining about.

    Intel has pulled an advertising campaign from video gaming website Gamasutra after it reportedly received a number of complaints from self-identified gamers upset that the site was championing fair gender representation in video games.

    Wow, could this have been written to represent one side any more strongly?

  • by DRMShill ( 1157993 ) on Thursday October 02, 2014 @11:44AM (#48047841)

    Another would be that video game players(intel's customer) are kind of sick of feminist extremists posting articles about about how all gamers are a bunch of basement dwelling woman haters.

    This medium seems to get attacked a lot by people who don't understand it. Which I kind of understand. If you saw someone playing GTA you'd probably think they're a murderous psychopath.

    First we had Jack Thompson blaming games for school shootings. And now we have third wave feminists blaming games for some kind of rape epidemic.

  • Misleading All Over (Score:2, Informative)

    by Anonymous Coward

    The summary and article are both completely misleading. It's not a political movement. There's nothing political about it, they want a higher standard of journalism. The journalists have been using minorities and women as shields from criticism, hence, #notyourshield.

    It isn't about feminism (esp. waves 1 or 2 of feminism), but about journalistic integrity. Third wave feminism actively seeks to undo the equality that waves 1 (and to some extent, 2) of feminism got for women. If you look into the facts, you c

  • by Necreia ( 954727 ) on Thursday October 02, 2014 @11:58AM (#48048023)

    ...The articles had drawn the ire of the self-described "Gater" movement, a grass-roots campaign to discredit prominent female games journalists....

    The GamerGate movement had nothing to do with that at all, nor has it been about feminism. It actually started when a male Kotaku journalist published an article about a female game developer that he was sleeping with without disclosure, an act that is generally intolerable in any credible journalistic circle. From there, the mainstream gaming media outlets started with "defending it" to "attacking 'gamers'". It was almost funny how coordinated it was, because on August 28th almost every one of the gaming sites posted a "Gaming is Dead" article in unison (http://gamergate.giz.moe/wp-content/uploads/2014/09/1409546711940__large.jpg) when they were unable to squash it.

    This article is a perfect example of the problem. It's near impossible to get a truthful story, because it turns out that most of the big names in games journalism have similar skeletons in the closet.

    • by ctid ( 449118 ) on Thursday October 02, 2014 @04:49PM (#48051317) Homepage

      It actually started when a male Kotaku journalist published an article about a female game developer that he was sleeping with without disclosure,

      This is untrue.

      • by Necreia ( 954727 )

        Finding information about is pretty trivial. But since I made the claim, I'll back it up with a source. Link [8cn.tv]. Search for the names in the link on google, and you'll find a near-endless stream of information on it.

        This event was the catalyst in bringing to light the corruption in commercial gaming journalism. It all spun out from there.

  • Ethics in journalism (Score:3, Informative)

    by ITEM-3 ( 3348273 ) on Thursday October 02, 2014 @11:59AM (#48048037)
    The bias in the summary is overwhelming. Gamergate has nothing to do with feminism in video games and everything to do with journalistic ethics and integrity, specifically the close relationship many gaming journalists appear to share with the gaming industry they cover. Yes, Gamergate started as a story about a young woman who made a game and reportedly slept with several game journalists who went on to write positive articles about her game, donate money to her Patreon, and, in one case, a man she had a close relationship with was a judge at an indie award show, and whadayaknow, her game won an award.

    The story of that woman (I will not say her name for fear of censorship as on Reddit and 4chan) revealed the unethical relationships game journalists had with game developers, but that was only the beginning. Recently it came out that EA had discovered that about 40,000 of its user accounts' passwords were stolen, but they asked the game journalists who knew about it not to report it, and they happily obliged since they were friends.

    The collusion and intense cover-up of the corruption inside gaming media by various media sites has been astounding, and the article and summary here and another example of that. The anti-gamergate crowd seems to hold onto the initial perceived misogyny in order to push an agenda. I will repeat one more time: this is not about feminism. It is about ethics.
  • Clearly the best way to combat the supposed corruption and unethical behaviour in the games media is to encourage their advertisers to demand editorial changes or risk having their funding removed.

  • by quietwalker ( 969769 ) <pdughi@gmail.com> on Thursday October 02, 2014 @12:01PM (#48048067)

    The issue is video game reviewers and sites providing unearned positive praise for a product due to:
        - Bias from personal relationships, including those of a sexual nature
        - Political pressure to over-represent games which claim to be the product of a given minority group

    If the 'customer' in this case, is the person expecting a fair and non-biased review of upcoming and current games, they are not served by these biases, especially when they're not revealed from the beginning. This is a basic failure of journalistic integrity.

    This was further compounded by a backlash that centered around censorship of any discussion of these issues, no matter how applicable or tangentially related, which pointed these issues out, which is seen as patently unfair - not to mention draconian.

    Perhaps the worst part of it all is that those trying to hide this discovery - or promote their side with no argument - chose something ethically sound to stand against, Women's Rights. This is unfortunate, because women's rights have nothing to do with this issue, and pretending it does only weakens future ACTUAL complaints that involve Women's Rights.

    • by MozeeToby ( 1163751 ) on Thursday October 02, 2014 @12:45PM (#48048471)

      This is like complaining that professional food critics have personal relationships with many high profile chefs, it's true but it misses the point. Reviewers who make bad (as in, inaccurate) reviews lose readers, no one wants to waste money on a lemon.

      I'm much more concerned about AAA publishers leaning on reviewers for good reviews or outright buying them, as has been shown in the past, than I am concerned about some shadowy conspiracy to... promote games by indie developers who happen to be minorities or women? I guess...?

      And finally, in today's world of aggregated reviews, it's incredibly difficult to game the system in the way you are describing. It wouldn't be enough to convince one or two or even a dozen reviewers to give you good review. Even if you managed good pre-release coverage the user reviews would sink you after the fact (see the latest SimCity for an example).

      (And finally again, there's no evidence, at all that any of the accusations that started this mess are even true. The only thing known for sure is that she had a relationship months in the past with one person who worked at a website which reviewed her game. Jesus H Christ, can we please just let this die already!?)

  • Dear Intel (Score:3, Insightful)

    by PvtVoid ( 1252388 ) on Thursday October 02, 2014 @12:03PM (#48048077)
    Read this article [gamasutra.com] five times, and then promptly fire the brain-dead fuckwit who decided to pull your ads because of complaints from a mob of psychos.

    "These obtuse shitslingers, these wailing hyper-consumers, these childish internet-arguers -- they are not my audience. They don’t have to be yours. There is no ‘side’ to be on, there is no ‘debate’ to be had. "
    • Re:Dear Intel (Score:5, Insightful)

      by Piata ( 927858 ) on Thursday October 02, 2014 @01:05PM (#48048719)
      I actually applaude Intel's decision because of articles like that. As someone that grew up playing Atari, NES, Genisis and everything that came after, the contempt most gaming sites show for people that actually buy and play games is abhorent. It's about as tone deaf as those stupid "don't pirate movie" ads they play in movie theatres before the movie (that you paid to see) starts.
  • For anyone interested, here is a link to the article Intel pulls ads from Gamasutra over [archive.today]. It is ... colourful in its descriptions of gaming to say the least.

    'Game culture' as we know it is kind of embarrassing -- it's not even culture. It's buying things, spackling over memes and in-jokes repeatedly, and it's getting mad on the internet. ...

    It's young men queuing with plush mushroom hats and backpacks and jutting promo poster rolls. Queuing passionately for hours, at events around the world, to see the things that marketers want them to see. To find out whether they should buy things or not. They don't know how to dress or behave. ...

    Traditional "gaming" is sloughing off, culturally and economically, like the carapace of a bug. ...

    These obtuse shitslingers, these wailing hyper-consumers, these childish internet-arguers -- they are not my audience. They don't have to be yours. There is no 'side' to be on, there is no 'debate' to be had.

    About ten or so articles like this appeared over the course of a few days at the end of August across most of the top game news sites. Apparently, a lot of gamers were upset enough to write into site advertisers to request they stop sponsoring the offending site with ads. Intel have evidently made a dash for the door out of a building the owners have decided to set on fire.

    The author of the piece, Leigh Alexander is a described feminist critique of video games and video game culture, as well as wider "geek" cultures. Her personal views on geeks and their fandoms are ... equally colourful [leighalexander.net].

    Why do you sometimes mock 'nerds' and 'gamers' so virulently? Isn't that the same kind of bullying you rail against? ...

    Self-identified nerds are often so obsessed with their identity as cultural outcasts that they are willfully blind to their privilege, and for the sake of relatively-absurd fandoms â" space marines, dragons, zombies, endless war simulations â" take their myopic and insular attitudes to "art" and "culture" with tunnel-visioned, inflexible, embarrassing seriousness that often leads to homogeneity, racism, sexism and bullying.

    Nerds escaped high school. Some of them made millions making video games. Digital literacy doesn't make you special anymore, it makes you baseline employable. Fantasy is on mainstream cable. ...

    The fact you got a Game Boy for Christmas and liked it so much you stopped doing anything else doesn't entitle you to a revolution. Your fandom is not your identity. Your fandom is not a race.

    I am not convinced that this person is not an ultra-conservative plant sent to discredit feminist and progressivism in geek and gaming culture. If she is, she's making a spectacular effort at doing so. This entire furore is doing real damage to the genuine participation of women in the video game and even wider tech. Intel's pulling of ads might help take the oxygen out of this fire before the industry gets burned.

    • It's young men queuing with plush mushroom hats...

      What I want to know is where is my plush mushroom hat? I've been gaming on PCs since the '80s and I never got my standard issue plush mushroom hat. I want my hat.

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