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Pokemon Go Doubles Nintendo's Stock Price (reuters.com) 108

An anonymous reader quotes a report form Reuters: Shares of Japan's Nintendo Co soared another 14 percent on Tuesday, more than doubling the firm's market capitalization to 4.5 trillion yen ($42.5 billion) in just seven sessions since the mobile game Pokemon GO was launched in the United States. The phenomenal success of Pokemon GO -- now available in 35 countries, the majority in Europe, and most recently in Canada -- has triggered massive buying in Nintendo shares, surprising even some seasoned market players. Nintendo shares ended Tuesday up 14.4 percent at 31,770 yen, bringing its gains to more than 100 percent since the launch of the game on July 6. Turnover in Nintendo shares hit 703.6 billion yen, surpassing the record for trading turnover in individual shares it set on Friday, of 476 billion yen. Trading in Nintendo shares roughly accounted for a quarter of the entire trading on the Tokyo Stock Exchange's main board. The success of Pokemon GO, unforeseen even by its creators, has boosted hopes that Nintendo could capitalize on a line-up of popular characters ranging from Zelda to Super Mario to strengthen its new foray into augmented reality. Pokemon GO is now the biggest mobile game of all time in the United States.
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Pokemon Go Doubles Nintendo's Stock Price

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  • by Arkh89 ( 2870391 ) on Tuesday July 19, 2016 @03:41PM (#52543395)

    ... Bubble Bobble!

  • Unforseen? (Score:2, Interesting)

    by Anonymous Coward

    I still can't figure out why people are so dense when it comes to the potential of augmented reality.

    • Re: (Score:2, Interesting)

      by ledow ( 319597 )

      What is the potential of AR?

      Because, to be honest, I can't really see it.

      You can project shit over your car windscreen. Or you could just have a pane of glass and have all the shit you need to look at slightly below it. Thus, you can see all the road AND all the instruments. Why do you want or need one obscuring the other?

      I think the same of AR. I can point my phone at the Eiffel Tower and see... what? The Eiffel tower behind lots of shit that I may or may not want, that I could still read if I just pr

      • Augmented reality and market capitalization are the same thing. We got another unicorn here..

        • Re: (Score:2, Funny)

          by Anonymous Coward

          Augmented capitalization, perhaps?

      • by Nkwe ( 604125 )

        What is the potential of AR?

        I agree that the cases you listed are not too exciting. The one case that I have seen that is pretty exciting and useful is text translation. Nokia has (had?) a pretty slick translation application where you could point your phone at some text and it would translate it on the fly, in place. Works great when pointing it at a menu or something where you want to see the translation alongside pictures and other positionally useful information. It would translate and overlay the translations it could do, and lef

        • Google translate does that. It matches the font and color of the text too, pretty cool. I've only used it for German and Spanish but it worked really well.
        • Nokia has (had?) a pretty slick translation application where you could point your phone at some text and it would translate it on the fly

          Google Translate does this now.

        • by ledow ( 319597 )

          Alright, you're the current leader on this thread. All the rest are tripe and nonsense (identify poisonous snakes, my arse).

          I've used Google Translate to do exactly this for my Italian girlfriend and her family. Shall I tell you the problem, however? The translation still sucks.

          And making it same colour and "augmenting" it into the picture of the menu is nowhere near as useful as just translating it. Honestly, the movement and positioning and losing the translation just as you slide the device over to t

      • Re:Unforseen? (Score:5, Insightful)

        by godrik ( 1287354 ) on Tuesday July 19, 2016 @04:21PM (#52543705)

        Ok, I'll bite.

        What about indicating in a super market what are the objects that you want and which are the ones that you don't. That information could come from a master list of what you want to cook this week and what is currently on sales.

        This similarly applies to clothing stores: your niece would love that dress and her birthday is in two weeks.

        Or in book stores, you could pick up the book and have typical reviews show up around it.

        In games, the alien demo from MS hololens was awesome. A colleague of mine has one of the dev kits, and the game was fun and exciting. If it is cheap, I'd buy one.

        Once again for board games, like warhammer 40k, you could use VR to make the actual rules of the game using a computer and keep track of the status of a unit, show movement, ...

        There is potential in virtual art. I think there was a book of gibson (doctorow?) that integrated the concepts. Though it is somewhat similar to pokemon go.

        You could do interesting things in recalling tracking from the past. Maybe you have a room with cameras that constructed a 3d model of the room over time, and you could roll back what happened in the room while being in the room. Gives you a different perspective on event. Could be useful for law enforcement for instance.

        I see lots of potential applications of VR. now, holding the phone in front of you has definite drawbacks, but a hololens like device could apply to many things.

        • What about indicating in a super market what are the objects that you want and which are the ones that you don't.

          How about providing product information for supermarket items in AR rather than sifting through mountains of labels which all have a tiny logo followed by most of the packaging describing daily intakes, salts, sugars, chemicals, GMO warnings, recycling information, alcohol content, allergen content, halal certification, ... I'm sure I've left some out.

          In related news I picked up a packet of peanut brittle which on the front had a warning that it contained peanuts as if the title wasn't warning enough. We ca

      • I think the same of AR. I can point my phone at the Eiffel Tower and see... what? The Eiffel tower behind lots of shit that I may or may not want, that I could still read if I just pressed the button and held the phone facing down like a normal person reading stuff.

        You didn't have to search for "eiffel tower". If there are geograhically relevant markers, they are contextual to your orientation to the object. Think about a typical indoor map. Instead of finding the "you are here" marker and trying to figure out which way you are looking, AR can project an arrow pointing you to where you want to go.

        What does AR give you over anything else? So far the biggest usage is imprinting "hidden" cartoon characters over your high-res image of the thing ACTUALLY IN FRONT OF YOU.

        Yes, sort of like if you were looking at a sign in front of the Eiffel tower, it would imprint a high res sign over the Eiffel tower. The idea isn't to stare into your AR gog

      • When done correctly it is very useful, it's just hard to do it correctly. Pokemon GO is not actually using augmented reality. It just calls what it is doing augmented reality, but really it is just super imposing cartoon characters on top of video from your phone's camera. There is a but of integration with your phone's accelerometers, but this is pointless, and most people just turn it off.

        Augmented reality when it is done correctly will become an essential piece of technology. Imagine walking around w

      • Really? I see massive possibilities and the only limiting factor is the form factor of the device at the moment. If you could imbed the AR into a set of normal looking glasses it becomes huge.

        Ignore for a second the privacy issues and the creep factor and just think on whether these things would be useful or not. Names of people floating over their heads, bread crumb navigation dots, interactive points for information when visiting places, being able to pin reminder points.

      • The AR component of Pokemon Go isn't really a key feature. It doesn't even work on phones that don't have a hardware gyroscope, and that means a majority of the Android phones. It's actually easier to 'catch' a pokemon with the AR feature disabled, and many people play the game that way.

        The key features of Pokemon Go is the GPS, that objectives are hard physical locations in the real world, and that logging kilometers of walking is one of the objectives in gameplay.

        The AR part is, kinda, just a shiney bit

      • by Anonymous Coward

        You can project shit over your car windscreen. Or you could just have a pane of glass and have all the shit you need to look at slightly below it. Thus, you can see all the road AND all the instruments. Why do you want or need one obscuring the other?

        Because if it is done correctly, the instrument panel readings and GPS directions aren't obscuring the road. I can ignore them when I don't care about them, and glance at them much more quickly when I do care about them.

      • You sound old.
      • by ceoyoyo ( 59147 )

        Laser tag + augmented reality + first person shooter. You think old farts get annoyed by Pokemon, just wait.

      • What is the potential of AR?

        Because, to be honest, I can't really see it.

        Just wait for Virtual Girlfriend 1.0

      • by Dahamma ( 304068 )

        I'm honestly struggling for what information you'd want to overlay over reality that you can't get quicker, easier and less obtrusively by just holding the same device in your hand and looking at it.

        Wow, then you REALLY need to get a bit more imaginative. Big hint: don't just think of basic GPS, think about all possible sensory inputs to drive the AR data.

        Here's a scary but entirely possible scenario in the near future: you hold up your phone and use the camera to scan the room. It automatically recognizes everyone you point at via facial recognition (Facebook already has something like 500M+ people's faces that it can use, and growing). That will tell you at *minimum* their name (which is highly us

  • by Anonymous Coward on Tuesday July 19, 2016 @03:50PM (#52543481)

    After the US launch there was a constant trickle of news articles about Pokemon GO. Since it was released a week a go that trickle became a huge wave. Every day there are new articles about people playing - mostly positive nostalgic pieces. This publicity is something that money just cannot buy.

    Meanwhile the game is so overloaded that my daugher cannot get it to work on her phone. The whole thing is just crazy.

    • They don't need advertising. Just go outside and you'll run into people playing it. The press could be absolutely silent about it, and it'd still be a huge hit because of this "word of mouth" advertising.

      The game has succeeded not only in bringing augmented reality to the public's attention, but at inverting the whole concept. It's turned players (walking around staring at their phones) into real advertisements for a virtual game - kind of an augmented virtuality.
  • But if I did, I would have bought some damn stock.
  • Two words: Street Fighter GO!

    Can you say Hadouken?

  • should clean up the streets pretty fast.

  • by Anonymous Coward

    n/t

  • Obvious? (Score:5, Insightful)

    by avandesande ( 143899 ) on Tuesday July 19, 2016 @04:11PM (#52543625) Journal
    It's been pretty obvious to me that Nintendo's value is in it's IP, not it's hardware. Games on other systems, movies, tv etc. are where the growth is.
  • Just wait for them to have an pokemon camp where it's really a place to pump out brainwashed child soldiers.

  • this is by far the most useless there could be. The only good side is we have an easier way of detecting idiots.
    • by Anonymous Coward

      I don't know. A webforum post bitching about the game might be even more useless...

    • Yep. It's definitely a good way to detect idiots... by finding all of the posts like yours from people who rage against a simple phone game.

      People love to spend their time on all kinds of inane stuff... no reason to get so upset over it.

    • And yet you're here. Posting on /. not contributing anything more than opinions on things that, in the long run, don't matter. Speaking of all the useless things you could do....
    • Hey! Get back to curing cancer.

    • by Anonymous Coward

      I found it to be a nice change of pace to my usual walk.

      Walked about 27km today instead of the usual 4.

      Sure the new car smell will wear off in about a week and then I probably will only fire it up once or twice per month.

    • You seem really smart... Please tell us what all your hobbies are so we can be as awesome and smart as you.
  • Hopefulls it helps them recover from the low Wii U sales and enables them to provide many more enthralling games in the future.

  • ... Nintendo is in danger of dying! /sarcasm
    • by slew ( 2918 )

      ... Nintendo is in danger of dying! /sarcasm

      Netcraft has confirmed it ;^)
      Just google "Netcraft has confirmed: Nintendo is dying." if it is on the internet it must be true...

  • by Ploulack ( 160193 ) on Wednesday July 20, 2016 @04:20AM (#52546063)

    https://games.slashdot.org/story/04/04/02/0113231/mogi-location-based-mobile-gaming-hits-japan

    I was part of that company. Talk about being too early...data charges for playing were ranging in the hundreds of dollars for the most active players.
    http://links.net/share/write/thefeature/Mogi__Second_Generation_Location-Based_Gaming.html

  • I tried it, and I'm wondering what the hype is about. Not because of the idea, which is nice, but the implementation, which totally sucks. Very regular and very annoying crashes that waste items, severe server problems, burning through the battery as if it was calculating PI to a gazillion digits (this app is the only one to make my phone *hot*!), etc.

    For some in-game advances (hatching pokemon-eggs) you have to walk certain distances. Ok, I know my regular morning walk distance, which is 2.4km. I had to re

  • The concept of running outside directed by some content provided by a computer may go even further with advances in the Augmented Reality. Imagine for instance riding a real horse while the AR stuff makes you feel like hunting outlaws in the Wild West by creating their avatars and of course playing atmospheric music.
  • Nintendo and other large cap stocks have been on a massive upswing lately due to capital coming from Europe. While I'll attest that Pokemon Go is fun, claiming it is the reason behind the doubling of Nintendo's stock is farfetch'd. Very little of the "stock market" these days is driven by fundamentals.
  • Remember this episode [wikipedia.org]? Not so futuristic or far fetched now, isn't it? Now we just need a resurgence of Google Glass type wearables.

If I have not seen as far as others, it is because giants were standing on my shoulders. -- Hal Abelson

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