Microsoft has never had as many internal studios as Sony or Nintendo, and that has prevented it from having many first-party exclusives this generation. That changes today. From a report: At E3 trade show in Los Angeles on Sunday, the company's gaming chief Phil Spencer announced the creation of a new studio called The Initiative led by industry veteran Daryl Gallagher. He then followed up with revealing the Microsoft acquisitions of Ninja theory, Playground Games, Compulsion Games, and Undead Labs. This bolsters the company's first-party efforts, and Spencer said it is evidence of his dedication to Xbox and its fans. Ninja Theory is best known for producing 2017's break out indie hit Hellblade: Senua's Sacrifice. Playground has long overseen the Forza Horizon series for Microsoft. Compulsion is responsible for We Happy Few. Undead Labs created State of Decay. Also at E3, Microsoft teased Halo Infinite, and announced Forza Horizon 4. It also announced the availability of Automata, and unveiled FromSoft's Sekiro: Shadows Die Twice, a new Battletoads game, new downloadable content for its exclusive platforming shooter Cuphead, a crossover game that features some of the biggest anime franchises, including Dragon Ball, One Piece, and Naruto, Devil May Cry 5 , a skating game called Session, Tom Clancy's The Division 2 is hitting PC and consoles, Bethesda's Fallout 76, Ori and the Will of the Wisps, and improvements to Xbox Game Pass.