Microsoft Is Shutting Down Mixer and Partnering With Facebook Gaming (theverge.com) 29
An anonymous reader quotes a report from The Verge: Microsoft is closing its Mixer service on July 22nd and plans to move existing partners over to Facebook Gaming. The surprise announcement means Mixer partners and streamers will be transitioned to Facebook Gaming starting today, and Microsoft will no longer operate Mixer as a service in a month's time. Microsoft is partnering with Facebook to transition existing Mixer viewers and streamers over to Facebook Gaming in the coming weeks. On July 22nd, all Mixer sites and apps will automatically redirect to Facebook Gaming. Existing Mixer Partners will be granted partner status with Facebook Gaming, and any streamers using the Mixer monetization program will be granted eligibility for Facebook's Level Up program. Mixer viewers with outstanding Ember balances, channel subscriptions, or Mixer Pro subscriptions will receive Xbox gift card credit.
Microsoft's choice to partner with Facebook is clearly a strategic one that's also related to broadening the appeal of its upcoming xCloud game streaming service and its overall gaming efforts. Microsoft will work closely with Facebook to bring xCloud to Facebook Gaming, allowing viewers to click and immediately play games that people are streaming. It's a vision that's very similar to Google's ambitions with Stadia, but Mixer has lacked the scale and viewership to truly deliver this more broadly. Microsoft recruited exclusive streamers like Ninja and Shroud with big deals, but they haven't been enough to get more people using the service over rivals. Ninja, Shroud, and other top streamers are now free to rejoin Twitch or stream on Facebook Gaming.
Microsoft's choice to partner with Facebook is clearly a strategic one that's also related to broadening the appeal of its upcoming xCloud game streaming service and its overall gaming efforts. Microsoft will work closely with Facebook to bring xCloud to Facebook Gaming, allowing viewers to click and immediately play games that people are streaming. It's a vision that's very similar to Google's ambitions with Stadia, but Mixer has lacked the scale and viewership to truly deliver this more broadly. Microsoft recruited exclusive streamers like Ninja and Shroud with big deals, but they haven't been enough to get more people using the service over rivals. Ninja, Shroud, and other top streamers are now free to rejoin Twitch or stream on Facebook Gaming.
Nokia flashback (Score:1)
And I suddenly have "Microsoft Phone, failed, partner with Nokia" flashback. Except that of course, facebook doesn't have even a fraction of relevant market share that Nokia had.
Boy is this going to end in tears. Of laughter. For those of us watching.
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M$ really comes off as the rich kid everyone hates and they only way it can get people to associate with them is pay them much more than anyone else. SHAME that doesn't work for customers, hey 'tiny limpers' otherwise you would spend more than you make. But hey keep Windows anal probe 10 going your customers love it, yep, uh huh.
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To be fair, win10 worked. The anal probe actually goes all the way to the brain, anally. And people moved to it.
Ha! (Score:3, Funny)
Congrats to all those who burned their bridges with Twitch and thought you would make it big with Mixer. You work for Facebook and Zuckerburg now! Better start kissing that FB ass!
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Considering the shit that goes on at twitch and allowing ethots to run rampant, while nailing anyone else to the wall for trivial rule infractions. I'd say they've come out a head regardless.
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allowing ethots to run rampant
No one is forcing you to watch that "content". But for some reason there are people attracted to jiggling boobs that aren't on chaturbate. Why do you want to take it away from them?
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Yes, that is kind of strange.
With so many porn sites ranging from hard porn to the type of soft teasing available on twitch available even free today, people still want to go to a non porn site to be sexually exited?
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Strange, because I thought it was supposed to be confined to IRL, instead there's reams of them in just the general gaming areas.
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Congrats to all those who burned their bridges with Twitch and thought you would make it big with Mixer. You work for Facebook and Zuckerburg now! Better start kissing that FB ass!
If you are talking about the large streamers they brought over, they got their contracts paid out (rumor has it 30M for Ninja, 10M for Shroud) as of yesterday and are free from their contracts. I think they will be OK.
Amid a racist scandal (Score:3, Interesting)
Milan Lee, who previously worked in a business development role at the technology firm, shared his personal experience on Twitter yesterday, detailing how a person "calling the shots" had once claimed to be a "slave master" during a staff project meeting.
According to Lee, who resigned a few weeks after the project meeting and now works at Salesforce, he was one of the only Black employees at the streaming division during his time on the team and came to believe he was hired to "meet a diversity goal."
"I got angry, pissed off and honestly I didn't want to work at Microsoft/Mixer anymore. My manager saw my mood was not the same and decided to have a 1:1.
"Within that meeting I told her why I was angry and why her using that analogy was NOT okay. She decided to defend her statement and even had the nerve to Google that analogy to prove why it was okay," the former Mixer staffer added.
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Never heard of the Roman Empire then have you? They subjected your little island pretty easily.
Obligatory... (Score:1)
Welp, Nothing lost. (Score:2)
I really liked Mixer's layout, but I saw the writing on the wall when Microsoft launched xCloud.
Microsoft does not have a plan, and has even less commitment to it than Google does with Stadia. Their plan was likely to make xCloud stream exclusively to Mixer, and then they saw that Stadia basically sunk and decide, nope, lets stop burning money.
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https://blog.streamelements.com/state-of-the-stream-april-2020-valorant-and-valorant-streamers-top-the-charts-music-is-having-d503aad6c2e7 [streamelements.com]
What's Mixer? (Score:3)
I guess that's why they're shutting it down.
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Yes because it's existence depend solely on you and without you it died.
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