Microsoft Rebrands Xbox Live To Xbox Network (theverge.com) 12
Microsoft is rebranding Xbox Live to Xbox network. Instances of the new branding started appearing in the Xbox dashboard recently for beta testers, with clips being uploaded to "Xbox network" instead of Xbox Live. Microsoft has now confirmed the name change. From a report: "'Xbox network' refers to the underlying Xbox online service, which was updated in the Microsoft Services Agreement," says a Microsoft spokesperson in a statement to The Verge. "The update from 'Xbox Live' to 'Xbox network' is intended to distinguish the underlying service from Xbox Live Gold memberships." Microsoft has used Xbox Live to refer to its underlying Xbox service since its original launch 18 years ago. Larry Hryb, better known as Major Nelson, has been known as "Xbox Live's Major Nelson" for years, but Hryb now refers to himself as "Xbox's Major Nelson."
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The problem is that "Live" now sounds like hosted streaming games, which is not part of the base membership.
Re: Rebrand the Earth (Score:2)
I've heard of that.. (Score:3, Interesting)
Xbox network .. isn't that some bloated POS installed on the win10 notebook I never use because I don't have the patience to spend 10 hours editing registry entries and deleting shit I don't want on that bloated POS OS?
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Remember way back when Microsoft thought the future was with MSN (Microsoft Network)
Re: I've heard of that.. (Score:2)
Google kills, Microsoft rebrands (Score:4, Funny)
I'm looking forward to Xbox Network for Business 365 Professional in the next decade. I can't think of another company that's so consistently bad at branding. iPhone 12 Pro Max is close.
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I mean, as eGaming continues to be a business thing it wouldn't surprise me if they launch a "business class" version.
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I'm looking forward to Xbox Network for Business 365 Professional in the next decade. I can't think of another company that's so consistently bad at branding. iPhone 12 Pro Max is close.
Haha, well said. I was just thinking the other day that MS did well by claiming the term "Live" because it was a relatively good marketing term, giving a positive feeling and being easy to say. These days short words like "Lyft" and "Uber" and "Ring" seem to work well. Leave it to MS to completely forget about its own good luck and switch to another term that is far more bland and unappealing. I get that they want to distinguish between plain Xbox Live and Xbox Live Gold--as if it were really all that confu
It Does Make Sense (Score:2)
Consider back in 2003 when Microsoft launched the original XBox Live it's only goal was online gaming. That was it. Online gaming wasn't new to the PC community and prior attempts with consoles had been a total flop or very prohibitive. Then comes Microsoft in 2003...followed by all of the same anti-MS hate from people saying they would likely fail; "that if PC gaming is any indication they'll suck at this". They entered a world that had been pretty much rebuilt from ashes by Nintendo...who largely stayed o