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Niantic Lays Off 230 Employees, Cancels NBA and Marvel Games (techcrunch.com) 9

An anonymous reader quotes a report from TechCrunch: Pokemon GO maker Niantic laid off 230 employees today, just one year after it laid off around 90 employees. During last year's layoffs, Niantic canceled four projects, including a Transformers game. Some Niantic games will meet the same fate this time around. After four months in the App Store, Niantic is shutting down NBA All-World; the company will also cancel production on a game based on the Marvel franchise. "In the wake of the revenue surge we saw during Covid, we grew our headcount and related expenses in order to pursue growth more aggressively," CEO John Hanke wrote in an email to employees, cross-posted to the company blog.

This has been a common refrain among the hundreds of tech companies that have conducted layoffs over the last year -- companies claimed they overhired during the pandemic and now need to right-size their teams. In Niantic's case, Hanke said that revenue has returned to pre-pandemic levels, and new projects have not delivered as much revenue as they would have hoped. One such new project is Peridot, a Tamagotchi-like mobile game. Niantic's first attempt at original IP since Ingress, Peridot launched in May. But according to market intelligence firm Sensor Tower, Peridot has only made $1.4 million in gross in-app purchase revenue thus far. [...] Pokemon GO is Niantic's cash cow, pulling in more than $1 billion in in-app purchases each year since 2020. But players have also been feeling slighted by Niantic's in-app purchase system. [...]

Though games like Peridot have not yet proved financially sustainable, Niantic has an entire business arm separate from its own games. Niantic's Lightship AR developer kit makes it possible for any developer who knows how to use Unity to make AR games. Developers also have access to Niantic's impressive visual positioning system (VPS), which lets users interact with local landmarks in their real-world surroundings. Hanke even mentioned in his note to employees that the company wants to ramp up its focus on building for mixed-reality devices and AR glasses. So, if Niantic can't seem to make a successful follow-up to Pokemon GO, maybe its developer tools can keep the company on the right track.

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Niantic Lays Off 230 Employees, Cancels NBA and Marvel Games

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  • by rsilvergun ( 571051 ) on Friday June 30, 2023 @07:33PM (#63647530)
    Any money that goes into a corporation is immediately extracted as profit for the amusement and immediate personal gratification of a handful of shareholders. The result is every single company on this planet bigger than about a hundred people is perpetually on the verge of collapse. This plus changes in regulation like allowing stock buybacks, refusing to enforce antitrust laws, and repealing multiple Wall Street regulations designed to prevent recessions means that all of our lives are constantly on the edge and fragile.

    No matter how secure you think you are if you're reading this you're one minor illness away from homelessness. Lose your job and lose your health insurance. Before long you burn through your savings. And it doesn't even have to be you it just has to be a family member close enough that you can't just look the other way.

    Years ago I remember an economist calling our lives a fragile existence. We choose to live like this because the alternative is fixing the problem and we don't want to do that. We've all got our reasons and they're all terrible.
  • Peridot is just plagued with bad UX decisions and poor performance. It downloads content from the internet, so it can take a few seconds to load the food graphics for feeding your virtual pet. They try to shoehorn game interactions you need to progress into their "campfire" social app. You can't breed your virtual pets unless the other person also jumps through the hoops to use the campfire app. Its creepy looking for other players in your area to breed your pets, even if its fake multiplayer.. its s

    • ". It downloads content from the internet, so it can take a few seconds to load the food graphics for feeding your virtual pet" So this app sounds like it's little more than some glorified web browser. And I bet it is somehow in the 100s of MB despite having to download the most basic of assets. And little Chuckums goes WAA when one day out of the blue the app gets stuck at "connecting to server" forevermore, and he can't get to his pets or otherwise do anything with the now useless chunk of crap. So i
    • by xonen ( 774419 )

      Indeed. It won't even run on my phone, despite all specs. And by your description it is the same as with their other games, to much bloat that actually hinders gameplay instead of supporting it, and crappy compatibility on older phones for some games.

      Also, they try to create revenue but they don't actually have something to sell. On one hand i'm happy that they didn't join the pay2win hype, and if they did i'd probably stop playing. But they also don't seem to listen to, or support their user and fan base a

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