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E3 Games

ESA Wants To Replace E3 With a Bunch of Buzzwords (engadget.com) 18

The Entertainment Software Association is launching a new gaming event to replace E3, which was permanently canceled in 2023. According to Engadget, the new event is called iicon (short for "interactive innovation conference") and will feature many of the same major gaming companies that once participated in E3. "Sony, Nintendo, Microsoft, Disney, EA, Epic Games, Ubisoft, Square Enix, Take Two Interactive, Amazon Games and Warner Bros. Games are all named as participants." From the report: [T]he announcements on social media promote iicon as being for "visionaries," "changemakers" and "innovators," so our best guess is that this event will swing more toward the corporate side of gaming where people might use that language unironically. If that's the case, this won't really be a replacement for the heyday of E3, when studios big and small would showcase their upcoming projects and drop internet-breaking surprises. Instead, the inaugural event in April 2026 sounds like it will focus more on moving the needle, brand alignments and synergy.

ESA Wants To Replace E3 With a Bunch of Buzzwords

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  • We don't need E3 or IICON... PAX replaced E3 as the real gamers conference years ago.
  • by greytree ( 7124971 ) on Thursday February 06, 2025 @07:24PM (#65148403)
    Any nerd who thinks "ESA" means anything other than "European Space Agency" needs to hand in their nerd badge and pocket protector.

    Who the fuck edits this site?
  • by ctilsie242 ( 4841247 ) on Thursday February 06, 2025 @07:54PM (#65148453)

    When I see stuff like "moving the needle" and "synergy", that means that this event's cool factor is only relevant for Wall Street, and likely it will be the same old stuff, perhaps demanding people sign up for more accounts, demanding more monthly battle passes be used, or maybe going back to loot boxes and gachas.

    This is why the game industry isn't doing so well. If they actually wanted to make something that people would give a shit about, take 2-3 years, create some original IP, original gameplay, maybe even focus on long tail games that are like Ultima Online which keep on going and keep a solid playerbase.

    For example, EA could dig up some of the old Origin IP, make a Cybermage game, Wing Commander, or other games that were awesome at the time.

    Maybe there is another timeline where EA didn't lose an eighth, and the old school Ultima games is still a running series, cranking out a game every two years, similar to Final Fantasy. It likely would be single player with the PC being the Avatar, but that can be always retconned to multiple Avatars for online play. If we forgot U7 and forward ever happened, with a different BBEG, life would be good, and that series could go almost anywhere, be it popping felines in space, nation building (you have only a certain amount of time to get some nations built and civilized before a predicted fimbulwinter wipes everything out), visiting other worlds that were shown in Ultima Underworld, and so on. Done right, it would have been a series that people would pick up and play because the world would be constant, the user felt like the hero and actually doing things, and content could come out either as new games, modules, expansions, or just stuff dropped in with a subscription fee. Each new game can start over with something different, giving that new gameplay that Final Fantasy has, but still keeping the familar element of things.

    In any case, the game companies need to start getting their end users interested, rather than just pundits and "influencers". Otherwise, they will be seeing another 1983, and some company like Nintendo or Tencent will swipe the market right from them.

"When the going gets weird, the weird turn pro..." -- Hunter S. Thompson

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