crimeandpunishment writes: From the "unlikeliest lead line to a health story" files, the American Heart Association and Nintendo are teaming up to promote Wii. The popular games can be branded with the AHA's logo, to indicate that they're considered a healthy choice. As part of the deal, Nintendo will donate $1.5 million to the AHA. What's up with the surprising partnership? The Heart Association is concerned about childhood obesity, and now concedes that its campaign for traditional forms of exercise just isn't getting through.
Take your work seriously but never take yourself seriously; and do not
take what happens either to yourself or your work seriously.
-- Booth Tarkington