Apple Inc.'s ads used to challenge consumers to "think different." Now a website wants to help fans of the iPhone and Mac computer maker date different, too.
Called Cupidtino, an homage to Apple's home base in Cupertino, Calif., the site aims to connect Apple aficionados with like-minded "Machearts." The idea is that if you love the iPhone and Mac maker's products you might be best suited to date a fellow Apple fan.
Profile pages on the site reveal such intimate details as earliest Apple product purchases and lists of favorite iPhone apps.
Cupidtino is the brainchild of Mel Sampat, a former Microsoft employee, who came up with the idea during an argument with his girlfriend over whether he should use his iPad during dinner. Sampat told her that if they ever broke up he would date someone who likes Apple products. That got him thinking about creating a site to help connect those who do.
"The more I thought about it, the more I realized people that are true Apple fans might actually have a lot more in common than they realize," he said.