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Submission + - Anti-Product Placement For Negative Branding (techdirt.com)

An anonymous reader writes: Product placement to promote your brand just isn't enough any more. These days, apparently, some companies are resorting to anti-product placement in order to get competitors' products in the hands of "anti-stars," with the key example being Snooki from Jersey Shore, who supposedly is being sent handbags by companies... but the bags being sent are of competitors' handbags as a way to avoid Snooki carrying their own handbag, and thus, potentially, damaging their brand.
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Anti-Product Placement For Negative Branding

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