Canonical ominously hints at product release

ZarathustraDK writes: "A mysterious countdown has appeared on the frontpage of Ubuntu's homepage, pointing to the imminent release of some new Canonical/Ubuntu-related product. The countdown makes no small effort to conceal that whatever it is, it is touch-related.

So what is it? A phone? A tablet? Ubuntu on Android? An office-stressball?

Side-question: How do you make stuff like this not sound astroturfy?"