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Businesses

Submission + - EA Building Microtransactions Into All Of Its Future Games (develop-online.net)

An anonymous reader writes: Develop reports on comments from Blake Jorgensen, Electronic Arts' Chief Financial Officer, speaking at the Morgan Stanley Technology, Media, and Telecom Conference. As you may have guessed from the name of the conference, the business aspect of EA was the topic. Jorgensen said, 'The next and much bigger piece [of the business] is microtransactions within games. ... We're building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business.' This is particularly distressing given the reaction to EA's recent implementation of microtransations into Dead Space 3, where you can spend money to improve your weaponry.
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EA Building Microtransactions Into All Of Its Future Games

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