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Submission + - Study: Half of In-App Purchase Come From Only 0.15% of Players (recode.net)

An anonymous reader writes: Have you ever seen a goofy microtransaction for a game you play and wondered, 'Does anyone actually buy that junk?' As it turns out, few players actually do. A new study found that only 1.5% of players actually spend money on in-app purchases. Of those who do, more than 50% of the money is spent by the top 10%. 'Some game companies talk openly about the fact that they have whales, but others shy away from discussing them publicly. It costs money to develop and keep a game running, just like those fancy decorations and free drinks at a casino; whales, like gambling addicts, subsidize fun for everyone else.' Eric Johnson at Re/code says he talked to a game company who actually assigned an employee to one particular player who dropped $10,000 every month on in-app purchases.
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Study: Half of In-App Purchase Come From Only 0.15% of Players

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