Sockatume writes: Would you like to see a half-million-dollar TV show in which four teams of indie developers and Youtube personalities compete to create amazing videogames? Tough luck, because GAME_JAM from Maker Studios has spectacularly imploded. Although a lot could go wrong with this kind of show, the blame isn't being levelled at game developer egos or project mismanagement but the heroic efforts of one Matti Leshem, a branding consultant brought in for Pepsi. After imposing Mountain Dew branding rules that even banned coffee from the set, his efforts to build a gender divide amongst the teams culminated in the competitors downing their tools and the projection collapsing. Accounts from Adriel Wallick, Zoe Quinn, and Robin Arnott are also available.
"More software projects have gone awry for lack of calendar time than for all
other causes combined."
-- Fred Brooks, Jr., _The Mythical Man Month_