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Submission + - What's in a username? The power of gamer tags (redbull.com)

An anonymous reader writes: Are pro gamers good because they're good, or just because their usernames make you think they are? New scientific research suggests it may actually be a little bit from column a) and column b). What's most interesting about this is it not so much what it says about current players, but how up and coming gamers will choose their own handles in future in light of this, both to intimidate opponents — and pull in the audiences that help subsidise their budding careers.
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What's in a username? The power of gamer tags

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