An anonymous reader writes: Reuters is reporting that Electronic Arts and Comcast are working on a partnership that would stream video games to consumer televisions through Comcast's cable boxes. It will start with the FIFA and Madden sports game franchises. 'Comcast and EA's aim is to make buying games as easy as ordering a pay-per-view movie, sources said. This could create a new distribution model that circumvents console and video-streaming device makers.' The report says consumers will also be able to use tablets as controllers for the games.