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US Company Buys Commodore Brand For $33 Million

Posted by CmdrTaco on Thu Dec 30, 2004 02:52 PM
from the for-the-old-foggeys dept.
inKubus writes "Tulip Computers International BV -- which has held the rights to Commodore since 1997 -- said Thursday it will sell the once-mighty Commodore computer brand to U.S.-based Yeahronimo Media Ventures Inc. for 24 million euros, or $33 million. A company spokesman said they would "take actions" against possible copyright infringements of the Commodore name in the United States as well as release a new MP3 player and rerelease classic games."
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  • by nharmon (97591) on Thursday December 30 2004, @02:54PM (#11221394) Homepage
    There is a major problem with people swapping tape cartridges full of programs. Somebody needs to fight these pirates.
    • All you need is the secret password: Load"*",8,1
    • Re:After all... (Score:5, Insightful)

      by *no comment* (239368) on Thursday December 30 2004, @03:12PM (#11221621) Homepage Journal
      Actually I think the business plan goes something like this...

      1>notice people making joysticks with built-in games that play commodore games
      2>buy commodore name to sue those companies
      3>...
      4>profit!

      Once that plan is complete maybe they will buy Amiga.
      • Isn't that what Novell or SCO did with DR-DOS, to sue Microsoft for not allowing DR-DOS to run Windows 3.x?
      • by lordDallan (685707) on Thursday December 30 2004, @04:47PM (#11222428)
        If you look at Yeahronimo's website, there's talk about selling ringtones and realtones (presumably for cellphones).

        Maybe they want to make a C64 emulator for cellphones and sell/rent old C64 games to cellphone customers.
      • Something like that.

        It's more like

        1>Notice a little too late in the game that the brand still has some tangible value.

        2>buy commodore name and threaten to sue those companies so you get media coverage.

        3>make games yourself, and use brand to market new hardware and devices of some sort. (still an iffy proposition, because the brand has no credibility other than nostalgia at this point).

        4>profit... if you're smart and reaallly lucky.
        • Re:After all... (Score:3, Informative)

          You have no midi for the C64. What you have there is a genuine SIDplayer file.

          Almost certainly, yes, but not necessarily. MIDI interfaces were available for the C64, and Commodore themselves even made a MIDI keyboard, the MK10. I still have one.

  • There goes (Score:4, Insightful)

    by temojen (678985) on Thursday December 30 2004, @02:54PM (#11221397) Journal
    Another Canadian icon to the US attack-lawyers.
    • Commodore's heritage (Score:4, Informative)

      by WebCowboy (196209) on Thursday December 30 2004, @06:23PM (#11223294)
      Commodore was started in Canada, and stayed alive because of a Canadian investor, but a "Canadian Icon"? By the time it reached prominence in the PC industry with the VIC20 and C64 it was only Canadian in a nominal sense. Also something to keep in mind is that the corporate behaviour of some of the early Commodore bigwigs would make an Enron executive blush.

      Commodore was founded by Jack Tramiel, who was a Polish-born American citizen, established Commodore in Canada to circumvent stricter import/export regulations in the US (some of Commodore's early office products and parts were imported from eastern Europe and relations between US and nations within the Soviet sphere of influence were obviously cooling). Co-founder CP Morgan might've been Canadian but I'm not sure. In any case, CP Morgan's company went bankrupt and the SEC thoroughly investigated Morgan for less-than-honest conduct. Later, Canadian Irving Gould invested in Commodore and kept it alive, but he was ultimately responsible for ousting Jack in the 80s. Gould was also noted for his not-quite-honest business practises. If I recall, Commodore International was incorporated offshore to avoid taxation, although the physical offices were in Canada.

      So....the "Canadian Icon" Commodore was founded by an American Citizen (a remarkable one who survived Auchwitz and had quite an acumen for business, but not Canadian) and incorporated offshore. The early Canadian investor (Morgan) had a minority stake and went bankrupt and nearly pulled Tramiel into a legal quagmire with his corporate hanky-panky. The next Canadian that stepped into the picture (Gould) outed the founder and let Jack take some of Commodore's best people with him over to Atari, then subsequently squandered the prize they snatched from Jack at Atari (the Amiga--which was a fantastic machine that was mismanaged into the ground).

      Since the Bankruptcy, what was left of Commodore never came back to Canada--it existed solely in Europe.

      As a Canadian myself, I think I'd find another Icon to be proud of.
  • by ackthpt (218170) on Thursday December 30 2004, @02:55PM (#11221404) Homepage Journal
    Let me get this straight...

    A group of investors actually wants the name associated with a company whose business strategy was best summed up as:

    Ready

    Fire!

    Aim

    • Nothing wrong with that strategy - I do it in counter strike all the time - especially with flash grenades. Makes for pretty blinding white light.
        • It was a lot of things.

          - It was a CEO making 10+ million a year when his company was going down the tube.

          - It was paying $800,000 a month for a huge factory building in West Chester, PA when most of manufacturing had long ago moved overseas.

          - It was C= snubbing of third parties like Newtek (Video Toaster guys), until it was WAY too late.

          - It was C= thinking they could sell crappy PC's under their name better than their own original product. They lost MILLIONS on those.

          The fact that they lost the MHz wa
            • by squiggleslash (241428) on Thursday December 30 2004, @04:24PM (#11222255) Homepage Journal
              The 68000 was externally a 16 bit chip. To complicate the argument further, the 8088 was externally an 8 bit chip with a 20 bit address bus, but Motorola made a direct equivalent, the 68008, which Sinclair used in the QL and ICL in the OPD (who they? Sinclair and ICL were both British, Sinclair on the consumer end, ICL in the business end. ICL was originally the result of a government attempt to nationalise the computer industry. I don't know where they are now.) Like the 8088, the 68008 was compatable with its bigger brother and sported an 8 bit external data bus and 20 bit external address bus.

              So I think, somewhere, that story is garbled. The reading I've always heard, including that article on IBM's site linked to from /. that was about important processors the other day, was that IBM had the right to produce 8088s.

              I suspect though the fact that the 808x series was source code compatable with the 8080, the then market leader and the only platform CP/M was available for, also played a part. Ironic really, considering CP/M then was dropped in favour of at-that-time vapourware from Microsoft.

                • You probably know this already, but the PC-1 didn't even support a hard disk, and you had to upgrade the ROM (somehow) for it. I had such a machine long after it was useful, with 64k onboard, 384k on an AST board, and a 30MB quantum MFM disk on a Xebec controller.
  • by slakdrgn (531347) <cabe@drg3.14n.net minus pi> on Thursday December 30 2004, @02:55PM (#11221406) Homepage
    ...abandonware isn't really abandonware. Now, I'm wondering if they bought the name just so they could make money out of lawsuits. If they do, and it works, I wonder how many other companies will attempt to by rights to long and outdated software just to attempt to raise their bottom line by sueing everyone.
    • 33 million from lawsuits?

      I doubt that they are going to get that much from college kids.
    • Now, I'm wondering if they bought the name just so they could make money out of lawsuits. If they do, and it works, I wonder how many other companies will attempt to by rights to long and outdated software just to attempt to raise their bottom line by sueing everyone.

      Hey! Don't knock it. I mean, look what's it's done for SCO, and they don't even have a case or own the copyrights in question. These guys will at least have the pretense of a broken leg to stand on.

    • Thing is, when people pine for the Commodore 64 they're either nostalgic over the ancient implementations of things like word processors or databases, or nostalgic over games.

      No one is still insisting that Paperclip was better than Microsoft Word or OpenOffice.org Write (though I'm sure a few will as soon as I hit "submit"), so apps are out.

      As for games, people still love old C64 games. That Joystick on QVC with the games on it is selling enough to have its own hacking community and people are still psycho about games like M.U.L.E. (my Wife wants me to get one of those joysticks and hack Caveman Ughlympics on it - I'd prefer Fort Apocalypse myself).

      Thing is, Commodore themselves didn't write many games. M.U.L.E. was Electronic Arts of all things, Fort Apocalypse was Synapse Software (long dead of course).

      Just buying out the "Commodore" name won't allow them to sue abandonware sites. There *might* be something they can do to emulator authors, but that's doubtful.

      They bought the "Commodore" name since it's still a powerful brand in people's minds. They'll see Commodore MP3 players and Commodore 64 joysticks in stores and think "wow, Commodore is still around..." Look at the sheer number of people who think Atari is the same company with the same people. Heck, when I was working at Babbage's in 1999 when Hasbro had the new games under the Atari name (Windows CD-ROM's) I had people come up to me and ask if they "needed their old Atari" to play these games.

      • What absolutely kills me about the Commodore -> joystick thing is that QVC is selling it.

        I can quote QVC's corporate office address from memory -- 1200 Wilson Drive, West Chester, PA.

        WHY would I know such a completely useless piece of trivia?

        Grab a Phily-metro telephone book from the early 80's --

        Commodore Business Machines Inc. -- 1200 Wilson Drive, West Chester, PA

        Oh the irony....

  • Finally (Score:3, Funny)

    by Stevyn (691306) on Thursday December 30 2004, @02:55PM (#11221411)
    some true innovation!
  • Wow, (Score:5, Interesting)

    by Megaweapon (25185) on Thursday December 30 2004, @02:55PM (#11221416) Homepage
    a 6502-based MP3 player! (Or is that 6210?) Whichever, the "Commodore name" to most people isn't a modern-centric concept. It's a historical relic (an important one, sure, but has no basis in modern computing).
      • Memory Banking (Score:5, Informative)

        by fwarren (579763) on Thursday December 30 2004, @03:25PM (#11221775) Homepage
        The Commodor 64 had 64k of RAM. the 20K of system rom was "over" the last 20K of RAM, and the 16K of RAM before that could be banked out so a Cartridge ROM could reside there. The 6510 had the ability to look at several address in zero page memory and use that information to "bank" certain ROM and memory mampped I/O out so that the RAM underneith could be used.
          • The technical info is correct, but there is a minor point:

            The main difference between the MOS 6510 and the original Rockwell 6502

            MOS created the "original" 6502 design and licensed it to others--Rockwell probably being the biggest of those (I think they supplied Atari for a time? Cannot remember). The MOS6510 was harware enhanced, whereas the ROK6502 was software enhanced. The ROK6502 didn't have the I/O port, but Rockwell defined ALL the "undefined opcodes" in the base 6502 design.

            The "undefined op
  • Oh cool. (Score:4, Insightful)

    by DrEldarion (114072) on Thursday December 30 2004, @02:56PM (#11221420) Homepage
    rerelease classic games."

    I wonder if this means we'll get C64 games on those little joystick-that-plugs-into-the-tv things that are so popular nowadays.
    • Re:Oh cool. (Score:4, Informative)

      by stratjakt (596332) on Thursday December 30 2004, @03:02PM (#11221493) Journal
      That Jeri Ellsworth chick is already selling exactly such a device through the home shopping channel. It's got Impossible Mission and Summer Games and other old chestnuts built in, and looks quite hackable too.

      It was on slashdot a couple weeks ago.

      More likely, this Yeahanomorinono Media Venture Concern (is that REALLY a US company?!) will sue her ass into a hole.

      Anyone know whats up with her or Commodore One? Is she using the Commodore name legally?

      Too bad this company has no vision. To hell with mp3 players and re-selling old games, I'd love to see them update the Amiga, a la the G4 Mac and OS/X.

      That I'd pay for.
    • Re:Oh cool. (Score:3, Interesting)

      I wonder if this means we'll get C64 games on those little joystick-that-plugs-into-the-tv things that are so popular nowadays.

      So here's what they're going to do -- sue as many of those small-time chinese c64 joystick manufacturers and sellers, online emulators, rom sites, etc.. then make their own just in time for the fad to be well over (I predict next xmas).
  • So... (Score:5, Insightful)

    by Stick_Fig (740331) on Thursday December 30 2004, @02:56PM (#11221422) Homepage
    How much you want to bet that this corporation will pretty much do nothing but get pissy towards a bunch of emulator/C64-on-a-chip authors and not actually do anything with the company's legacy?

    I mean, really, it's pretty much been empty promises since about 1992 from the Commodore/Amiga crowd, and the Commodore kicked the bucket.

  • oh goody (Score:5, Insightful)

    by drinkypoo (153816) <martin.espinoza@gmail.com> on Thursday December 30 2004, @02:56PM (#11221423) Homepage Journal
    A company whose primary product seems (from their website) to be a DRM scheme is buying the commodore brand - remember, this is the company that gave out schematics with their computers. Doesn't sound like it makes sense to me. The only people who care about C= are geeks who will know better...
  • by Kobun (668169) on Thursday December 30 2004, @02:56PM (#11221426)
    Perhaps they could release a kit commodore as well, it has been a long time since beginners to computing could sit down and build their own computer from the chips up. Be a great learning tool to see again... Or, I could take the 6502 and finish work that bending robot in the garage...
  • Commodore is dead (Score:3, Insightful)

    by CharAznable (702598) on Thursday December 30 2004, @02:57PM (#11221444)
    Branding is such a scam... Like putting the name Commodore on any crap box is going to make it magically like a C64 or an Amiga.. People are not that stupid... Same goes for Napster. The old Napster is gone, forever. Using the name won't make it anything like the real thing.

      • by Dogtanian (588974) on Thursday December 30 2004, @04:05PM (#11222117) Homepage
        The question is, "would you care?"

        The people most likely to care are those who *know* the situation, your hypothetical 30-year old Joe Sixpack might get nostalgic about his old C64 or Amiga, but realistically, C= is a company from the past and doesn't have that much cachet nowadays.

        I don't think Commodore t-shirts will ever be fashionable in the way that Atari t-shirts became a couple of years back.

        Actually, the one thing that pisses me off about the Atari 'resurrection' is the gratuitous changing of the logo. The original was an absolute design classic; either the fuji on its own, or with the fuji and 'ATARI' name underneath.

        Hasbro did their own stupid variant when they owned it, now Infogrames have decided to alter the fuji itself (UGLY!), then stick it in the middle of the 'ATARI' name (where it loses impact, IMHO).

        The best reason I can think of for doing this is some tosser of a design consultant justifying his fee. Scum.
  • by sellers (89043) <cgseller AT mac DOT com> on Thursday December 30 2004, @03:00PM (#11221478) Homepage
    Is this really a US company ? Looks like a EU company or did I miss something ?

    Sports & Events
    E-mail: info@yeahronimo.com

    Yeahronimo Media Ventures Inc.
    Ms. Roxanne Pons
    Public Relations
    Tel: +31 35 543 05 07
    E-mail: press@yeahronimo.com

    Company Address Europe (Operational Offices)
    Hermesweg 15
    3741 GP BAARN
    The Netherlands

    Company Address USA
    Yeahronimo Media Ventures Inc
    433 N. Camden Dr., Suite 600
    Beverly Hills, Ca. 90210 USA
    Phone: +1 213 379 0540
    Fax: +1 310 362 8608
  • True Value (Score:5, Insightful)

    by Luminous (192747) on Thursday December 30 2004, @03:02PM (#11221503) Homepage Journal
    Would the Commodore name have that value today if it wasn't for all the C-64/Amiga User Groups that kept the legacy alive for all these years? These are the same people that will get sued first, I'm willing to bet.
    • by commodoresloat (172735) on Thursday December 30 2004, @03:57PM (#11222044) Homepage
      Actually, it's because of me that the Commodore name has any value. Yeahronimo approached me about buying my slashdot userid first but I said no. So they grabbed "Commodore" instead, completely subsuming my identity. Bastards.
  • by shimbee (444430) on Thursday December 30 2004, @03:05PM (#11221542)
    Names can't be copyrighted...they'd be taking action against uses of the name under TRADEMARK law.

    There are a couple of issues they might run into:

    1) continuous use -- has the trademark been in continuous use over the years? They can't just abandon it and pick it back up

    2) passing off - if no one else is "passing themselves off" as the Commodore computer company, they probably don't have an action.

    overall, if their investment plan is litigation, i think they are in a craptacular situation
  • by The I Shing (700142) * on Thursday December 30 2004, @03:18PM (#11221700) Journal
    Bring back the VIC-20!
    I want my 1MHZ of screaming power, with 5K of RAM!
  • by Progman3K (515744) on Thursday December 30 2004, @03:20PM (#11221718)
    Nothing like the promise of lawsuits to drum up business.
  • by Phexro (9814) on Thursday December 30 2004, @03:22PM (#11221738)
    Sod the MP3 player. MP3 is dead. What they need is a portable SIDfile player.

    Though I'd probably get some strange looks as I rock out to the "Commando" theme on the bus.
  • by AviLazar (741826) on Thursday December 30 2004, @03:27PM (#11221784) Journal
    1) Buy old, fairly defunct company
    2) Decry copyright infringements about defunct company (that nobody knew existed anymore)
    3) Sue people
    4) Make Profit!!!

    Hey I was able to complete all the steps...sound's like a familiar tactic from our favorite companies.
  • by Ghostgate (800445) on Thursday December 30 2004, @04:29PM (#11222286)
    Oh no! They aren't going to go after Jeri Ellsworth, are they? She can hide out at my place!

    Jeri! You read Slashdot, right? Send me a message. In the meantime, I'll go get our, uh.. I mean YOUR bed ready!
    • Better than GORF, Radar Rat Race, or Lock N Chase?

      How dare you.

      I remember when a bunch of my friends had Vic 20s, and I wished I had one.

      Then for christmas, lo and behold, there's what looks like a Vic 20! Hooray, I rushed over, red-cheeked with excitement. Commodore 64?! What the fuck is that! I had one from the very first shipment to Canada. There was nowhere to get software for it in my area.

      I was bummed, and all my friends mocked my useless PC.. Until a few months later my old man took me to t