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Xbox Division Posts Loss of $1.9 Billion

Posted by Zonk on Fri Jul 20, 2007 11:47 AM
from the quite-a-few-boxen dept.
Just when reduced manufacturing costs were beginning to turn Microsoft's Xbox division around, the weight of the warranty guarantee came crashing down on the company. The Xbox division of Microsoft Entertainment posted a loss of $1.89 billion for the fiscal year. Overall the Entertainment division did well, as sales of the Zune, consoles, and Xbox titles helped push revenues higher. Just the same, as Next Generation reports: "The fourth quarter in the EDD was down, with operating losses increasing 183 percent to $1.2 billion, again due to the billion-dollar-plus warranty charge. Revenues dropped 10 percent from a year ago to $1.16 billion due specifically to 'decreased Xbox 360 console sales.' Microsoft shipped 700,000 consoles during the quarter compared to 1.8 million for the same period a year prior."

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[+] Xbox 360 To Profit Next Year, Says Bach 132 comments
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[+] Xbox Warranty To Cost $1 Billion, Customer Good Will 158 comments
An anonymous reader writes "The Financial Times reports that Microsoft will take a charge against profits of more than $1bn as it tries to limit the potential damage to its videogames business from a design flaw in the Xbox 360 games console leading to units failing." It's bigger even than that, though. Early this week the news was about Xbox Live's growth, but since yesterday the headlines have taken a turn. Peter Moore has admitted the company is shy of their goal, some 400,000 units short of the 12 million Xboxes they'd planned to ship. These facts combined have made for some grim questions, including the San Jose Merc's Nooch asking why you'd want to buy an Xbox in the first place.
[+] Game Studio Flight From Microsoft A Sign of Troubles? 122 comments
Newsweek's LevelUp blog continues to produce some highly interesting material. Today they have up a look at the 'flight' of game studios from Microsoft's corporate umbrella. BioWare's purchase by EA distances it a bit from their cosy relationship with Microsoft, as does Bizarre's purchase by Activision. Bungie's departure from the company itself goes without saying. So what does all this mean? Is this a sign of troubles in Redmond, or just more fallout from the huge undertaking required to get the Xbox 360 to the position it has today? "For us, the flight of the Killer B's is a clear indication that Microsoft as a whole is still shell shocked not only by the massive losses in the Xbox division, but also more importantly by the poor showing of Rare, which has to rank as not only one of the Microsoft's least successful purchases, but as quite possibly the worst acquisition in the history of gaming. Microsoft paid $375 million in cash for Rare, and based on the modest revenues from its ensuing titles--a Conker's Bad Fur Day remake, Grabbed by the Ghoulies, Kameo, Perfect Dark Zero and Viva Pinata--all they've got to show for it is that proverbial lousy T-shirt, completely stained with red ink."
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  • This is clearly a sign. (Score:5, Funny)

    by typobox43 (677545) <typobox43@gmail.com> on Friday July 20 2007, @12:00PM (#19928947) Homepage

    Overall, Microsoft announced revenues of $13.37 billion for the quarter and $51.12 billion for the full year, up 13 percent and 15 percent, respectively.
    Microsoft's trying to fit in with the "cool kids" now.
  • Being first to market with an unstable platforms seems to be NOT how to run a business. Taking notes....
    • by Broken scope (973885) on Friday July 20 2007, @12:04PM (#19929015) Homepage
      Actually its funny, but launch boxes appear not to have as many problems as boxes made in 2006.
      [ Parent ]
        • by Broken scope (973885) on Friday July 20 2007, @04:05PM (#19932691) Homepage
          Odd I got moded informative, I also didn't type "I think" like I meant too.

          Anyways, I have anecdotal evidence too.

          At my college our "games club" has about 21 360 owners, 9 got theirs at launch (day 1 till late about December 05), 8 of them got their boxes at various times from February till around august 06, the other 3 got their boxes this year.

          2 people who got theirs early on (1st run, maybe the second run) have had theirs break. The ones who bought their boxes later on, all but one poor bastard has sent there back, most of them more than once, always the 3 rings of death issue. 4 of them got it back and sold their boxes in disgust. The first problems started happening in july of 06 for our little group.

          Not to mention the fact that I constantly hear see online "My launch box is still just chuggin away." or things to that effect.

          I'm just finding it funny. One guy in our group is convinced it is something to do with the Solder used and RoHS compliance. I think its a possible reason, but MS and its manufactures should ahve had plenty of time to solve the problem.
          [ Parent ]
    • by jma05 (897351) on Friday July 20 2007, @12:12PM (#19929121)
      Why not? It worked with Windows.
      [ Parent ]
      • Re: (Score:3, Informative)

        How so? If YOU look at the sales charts [vgchartz.com], you'll see that the XBox 360 is very close to being outsold by the Wii. I'm guessing by September that the Wii will be well ahead of the xbox360, and that by the end of the Christmas season, the XBox will be left i
        • Re: (Score:3, Insightful)

          I'm getting tired of people comparing the Wii with the PS3/360. It's as apt a comparison as comparing the Nintendo DS to the PS3, or comparing the sales of decks of playing cards to the 360. It's sixth-generation hardware released at the same time as the s
          • Re: (Score:3, Insightful)

            Could not agree more. The Wii is selling to large numbers of casual gamers (yes there are more serious gamers) because it is cheap and it is very portable. After all who wants to take a PS3 or Xbox360 to a friends house, which is a feature not many people
  • Hey now! (Score:2)

    Let's go easy on the rounding! 1.89 billion (as mentioned in the summary) and 1.9 billion is a difference of $10,000,000 :)
    • Re: (Score:2)

      and US10M$ is pcoket change to Bill Gates...so the difference is meaningless and the rouding justified.
  • Lots of Numbers (Score:4, Interesting)

    by Alaren (682568) on Friday July 20 2007, @12:01PM (#19928965)

    Would someone care to explain how all this accounting mumbo-jumbo translates to "Overall the Entertainment division did well, as sales of the Zune, consoles, and Xbox titles helped push revenues higher?"

    I know businesses have to do this song-and-dance for shareholders and the IRS and all. It's also quite clear that posting a $1 billion loss on the warranties now does not mean MS has actually spent or will ever actually spend $1 billion on their replacement plan. There's a lot of fancy numbers being tossed around and frankly I don't know which ones represent cash and which ones represent accounting magic.

    So why not some of your accountants out there answer me this very simple question: based on how much real, actual money MS has spent, over the life of the XBox and the XBox360, on getting into the console business, and based on how much real, actual money they've earned by being in the console business, has the total "console project" broken even yet?

    • Re:Lots of Numbers (Score:5, Insightful)

      by pete-classic (75983) <hutnick@gmail.com> on Friday July 20 2007, @12:11PM (#19929113) Homepage Journal

      I don't know which ones represent cash and which ones represent accounting magic.


      I think it's adorable that you think those are two different things.

      -Peter
      [ Parent ]
    • Re: (Score:2)

      >as sales of the Zune... ...helped push revenues higher.

      This surprises me a bit... as I've never seen one of the things, and hardly ever see an ad for one.

      Anybody here ever buy a Zune?
      • Re:Lots of Numbers (Score:4, Insightful)

        by EggyToast (858951) on Friday July 20 2007, @12:42PM (#19929569) Homepage
        That's why they're making money, I believe -- they're not really advertising the thing. People who are generally anti-iPod, for whatever reason, know about the Zune. And some of them buy one, because it's got a nice screen and isn't an iPod.

        I think MS knows that it can't really overcome the iPod at this point, but if it doesn't advertise them (or advertises very selectively), people will buy them and they'll not have to spend huge gobs of money trying to beat Apple's advertising.
        [ Parent ]
    • Re: (Score:3, Insightful)

      Would someone care to explain how all this accounting mumbo-jumbo translates to "Overall the Entertainment division did well, as sales of the Zune, consoles, and Xbox titles helped push revenues higher?"
      It's Zonk-atorializing in action.

      The 360 warranty fiasco was approximated at a $1 billion loss, just from following the link he listed, but now we see:

      1) A nearly $2 billion division loss for the quarter.
      2) Revenues dropping 10%
      3) Xbox 360 sales less than
      • Re: (Score:2, Informative)

        It's Zonk-atorializing in action.

        Microsoft's SEC filing [edgar-online.com] says--

        EDD revenue increased primarily due to increased Xbox 360 console sales, Zune sales, and increased Xbox accessories and video game sales. We shipped 6.6 million Xbox 360 consoles during fiscal
    • Re:Lots of Numbers (Score:5, Interesting)

      I know businesses have to do this song-and-dance for shareholders and the IRS and all.

      Actually, it's more complex than that. By earmarking the money now, Microsoft is avoiding the problem impacting future returns. i.e. It would suck if in 2 years Microsoft is going gangbuster on sales, but its quarterly earnings show a loss thanks to the extended warranty two years ago. By doing it this way, Microsoft gets the loss out of the way in a single quarter, thus providing themselves and investors with a better understanding of how they're doing in the future.

      Accounts payable vs. receivable may seem like the best accounting method, but in many cases it's not. Payables vs. Receivables is always in a state of flux, so you tend to try and account for known quantities instead. To a certain degree you do this yourself (or at least SHOULD be doing this!) when you record checks you made out in your checkbook. The balance reflected in your checkbook is entirely on paper and does not necessarily represent the actual contents of your account at any given point in time. The more checks you make out, the less likely the two sources are to be in sync. Which isn't really a problem as at the end of the day you still have the same amounts of money going in and out.
      [ Parent ]
    • Re: (Score:3, Interesting)

      No, they need about $8.4 billion dollars in profit for the console division to recoup it's losses. As I understand it the consoles (including games, live and peripherals) themselves have never turned a profit, though the entertainment division has had at
      • Re: (Score:3, Informative)

        Just to correct myself, I double counted Q1-3 for 2007, so that's only a $7.6 billion dollar hole. I misread the $1.9 billion loss as Q4 instead of end of year.
  • Microsoft is in a tough spot with this and they did what they had to do to save the X-box brand. They had two choices, 1) save money and not do anything about the red rings of death and lose the advantage they have over the PS3 (an actual installed base)
  • Clearly a Sign (Score:4, Interesting)

    by RevHawk (855772) on Friday July 20 2007, @12:23PM (#19929273)
    I'm sorry, but when a rather small DIVISION of a company can post a LOSS of $2Billion and not even phase the company, it's a sign that, well, some companies are simply too big or too comfortable, and normal capitalist/market forces simply are no longer working...
    • Re: (Score:2, Insightful)

      Actually it shouldn't be a sign of that at all. In fact quite the opposite; when a company can sustain losses in certain divisions yet still post an overall profit it sounds like capitalism is working pretty well.

      Think of it this way; if Microsoft was some
    • Re: (Score:2)

      The word you're looking for is "faze"...
  • That's misleading... (Score:5, Informative)

    by imstanny (722685) on Friday July 20 2007, @12:56PM (#19929781) Homepage
    A company like Microsoft allocates $1 billion dollars for warranties. But that doesn't mean they will use that $1 billion.

    Take for instance a stock I am following. BRLC (They sell LCD TV's Olevia brand). The company last year allocated $16 million for warranties; a cost for them. But they only used $4 million in warranties. Thus, the following year they posted a $12 million rollover profit. If XBOX quality control is better than expected, a good chunk of MSFT's $1 billion will go back into their own pockets. And will help them boost earnings.
  • Family... hmmmm...
    The ability of high-level execs to get their bonuses (most of the time a bigger number than their salaries) is tied to the performance of their respective divisions.

    Case closed.
  • Bizzare (Score:2, Insightful)

    Atari loses 500 million in 1983, and Warner panics and promptly dumps the division. Even adjusted for inflation, Microsoft is losing more than this and are sticking it out? Amazing times.
  • It's shocking... (Score:4, Insightful)

    by AlphaOne (209575) on Friday July 20 2007, @02:32PM (#19931281)
    It's shocking, simply shocking, that Microsoft's hardware products follow the same methodology as their software products: ship it now, fix it later.
    • Re:New Markets (Score:5, Insightful)

      by ivan256 (17499) on Friday July 20 2007, @12:24PM (#19929287)

      Anytime you're breaking into a new market, especially one that has as many lock-in features as the video game market, you're going to lose money.


      You're completely right, and as such this would be a complete non-story except that this has been going on for six years. At what point does it stop being short-sighted to question repeated 9+ figure (before the decimal) quarterly losses on a product? Could any company other than Microsoft have afforded to maintain "loss leader" status for so long? Could any company have avoided a lawsuit by their competitors over it for this long? The story goes out of the way to make it look like it's the warranty thing that is pushing them into the red, but last I checked $1.1 billion was $700 million dollars less than $1.8 billion... So they would have been eating a $700 million dollar loss even without the warranty thing. That's still a $350 loss per console even after accounting for the "profit" on the high attach rate.
      [ Parent ]
      • Oops... (Score:3, Informative)

        Of course the story says "year" but my math assumes "quarter"... So my $350 number has to be divided by at least 4 to be accurate. Feel free to mod me down as "-1, Incorrect".
      • Re:New Markets (Score:5, Insightful)

        by Blakey Rat (99501) on Friday July 20 2007, @02:55PM (#19931647)
        Who cares? As a consumer, as long as the product is good and comes at a reasonable price, then Microsoft's bank account is Microsoft's problem-- not mine.
        [ Parent ]
        • Re: (Score:3, Insightful)

          There are plenty of people who aren't consumers that care; investors, etc... But consumers should care too. Look at what has happened to innovation in other markets in which Microsoft has purchased their way into market share leadership. Assuming that Mic
          • Re: (Score:3, Insightful)

            If that's what you care about, I'd be a ton more worried about EA in the games industry than Microsoft. Sure, Microsoft's not small, but EA is huge-- and they have exclusive contracts with a disturbingly high number of sports leagues-- and they've attempte
    • Re:New Markets (Score:4, Interesting)

      by fistfullast33l (819270) on Friday July 20 2007, @12:25PM (#19929305) Homepage Journal
      Anytime you're breaking into a new market, especially one that has as many lock-in features as the video game market, you're going to lose money.

      How is the 360 breaking into a new market? They broke into the market with the original Xbox. The 360 is supposed to be a mature platform at this point - Xbox Live ability, huge games library, multimedia features. The fact that not only did they ship fewer consoles than last year and lost money while doing so definitely can't be excused by them "breaking into the market." Instead, it looks like in their rush to dominate they seemed to favor quantity over quality, and even lost on the quantity part.

      The funny part is that the criticism of the PS3 is that it's a high price for a console. And yet, it's a damn good piece of hardware. So I guess you get what you pay for?
      [ Parent ]
    • Re: (Score:3, Interesting)

      I'm no big MS proponent, but I don't have a problem with this as long as they don't successfully buy themselves a monopoly in the console/home entertainment industry

      Which is exactly what they're in the process of doing. This division has lost billions and
    • Re: (Score:3, Informative)

      Forgive my ignorance as I've only taken an intro economics class. I thought as a convicted monopoly, Microsoft has more rules imposed upon them than other companies. They've made billions upon billions of dollars with their Operating System and Office pr

      • Re:New Markets (Score:5, Informative)

        by Kelbear (870538) on Friday July 20 2007, @01:10PM (#19929983)
        Predatory pricing has a perjorative connotation. The term is usually trotted out in the case of a dominant market leader in a market with low amounts of competition trying to squeeze out a fresh competitor by suffering temporary losses. Here it's a relatively fresh competitor trying to squeeze /into/ a market with low amounts of competition by suffering large losses. The carcasses of dead consoles line this industry, it is extremely hard to enter.

        http://en.wikipedia.org/wiki/Loss_leader [wikipedia.org]

        Is what is being done. Predatory pricing is an established market power temporarily reducing their prices to loss levels to keep out competition. The difference here is that the fresh competition is taking loss levels first, in order to become competitive, which is good for the market overall(but risky for the company doing so, which is what I mean by those corpses).

        And even with MS's huge pockets propelling them to #1 early this generation, it looks like Nintendo will be passing them by the end of the year, and leaving them in the dust by the end of the generation, and the company has never adopted a loss-lead strategy.

        With 3 major players, gamers have it pretty good actually with the increased competition. The console gaming industry already has high levels of product differentiation which is sort of like a partial monopoly in that a company is granted some level of market power due to idiosyncracies of their product. You miiight be able to substitute between a PS3 and an Xbox360, but substituting to or from a Wii is much harder to justify. The three are not directly equivalent because of product differentiation, so they are able to wield power due to this inelasticity.
        [ Parent ]
      • Re: (Score:2)

        It is a bit of an oversimplification, with Sony shooting themselves in their own foot with the disaster the PS3 has become.

        Let's not get ahead of ourselves. The PS3 is actually selling quite well if you treat the Wii as an outlier. It's selling better than
      • Re:New Markets (Score:4, Informative)

        by Chosen Reject (842143) on Friday July 20 2007, @01:53PM (#19930631)
        Sony is not dead or dying or even fatally wounded. The PS3 is not selling as bad as some make it out to be. Take a look at some charts.
        The PS3 is selling about the same as the X360 if you align the launch dates. [vgchartz.com]
        The PS2 (how many years old is that now? Seven?) is selling the same as the X360 each week. [vgchartz.com] In other words, if you think thtat MS is about to knock Sony out of the market, you must be speaking from the far future or coming from a different dimension or something. The PS3 is not a disaster. It's not the success Sony wanted it to be, but if you think the X360 is doing great, then the PS3 is right behind it.
        [ Parent ]
    • Re:New Markets (Score:5, Insightful)

      by badasscat (563442) <<basscadet75> <at> <yahoo.com>> on Friday July 20 2007, @12:45PM (#19929637) Homepage
      Anytime you're breaking into a new market, especially one that has as many lock-in features as the video game market, you're going to lose money.

      As others have said, that excuse may have worked in 2002. It's no longer very convincing in 2007.

      Video games were a new market for Sony in 1990. Didn't take them nearly that long to start turning a profit.

      Additionally, reporting like this just promotes the same short sighted point of view of earnings and stock performance that we deride Enron execs for.

      We deride Enron for breaking the law. Not for a "short sighted view of earnings."

      I don't know how Gates and and Co. view the current performance of the 360, but I'm sure they are pleased that they've held their own against the PS3 so far, primarily because Nintendo is eating Sony's lunch.

      At some point, the idea is to make money. It's not a popularity contest. If that were MS's goal, it certainly would be "short sighted" and worthy of derision. Presumably, they are in business to make money, not just so they can waggle their fingers and say "nyah nyah!" at Sony.

      So far, their Xbox division has been run like a charity. And it's not getting any better. They've been saying they're on the verge of turning a profit for years now, and they still say it. Well, guess what? A $1.89 billion loss is not due to a $1.1 billion charge. Where's the extra $800 million coming from? Those are real and continuing losses outside of the reliability problems. Additionally, sales of the system are way down from a year ago, they've missed their shipping targets by 400,000 systems, and revenue at the division is down a commiserate amount.

      Combine that with the reassignment of J Allard and the resignation of Peter Moore, and it's all starting to look a bit like a ship that, if it's not sinking, is at least taking on water and listing badly.
      [ Parent ]
    • Re: (Score:2)

      I think Microsoft's misfortune is that not only do they have to swallow the costs of launching a console, but they've been beset by a series of hardware faults - overheating PSUs, scratched discs and red rings of death. On top of that, they haven't capture
        • Re:New Markets (Score:5, Informative)

          PSX was the old codename inside sony for the device officialy known as the PS1. Some magazines continued to use the PSX moniker after the release to prove how hardcore they were. "We were fans when we saw the prototypes" sort of thing.

          But a few years back Sony released the PS2/DVR combo device called the PSX, but it wasn't released in NTSC U/C territory.

          [ Parent ]
          • Re: (Score:3, Informative)

            Sorry to be pedantic, but PSX was the codename for the CD-ROM add-on that Sony developed for Nintendo to use with the SNES. The deal fell through, so Sony brought it to market as the Playstation. The PSX moniker not only stuck, but was somewhat accurate.
    • Re: (Score:2)

      If they sell at a loss of $100 per console (just easy numbers), that means they sell it for $100 less than it cost to make. If the console gets made and no one buys it, instead of a net of $-100, it's a net of the entire cost to make. i.e. $400 sale price