On Nintendo And Marketing Myopia

Thanks to Nintendojo for their editorial discussing why Nintendo may be heading for a fall by branding itself a 'video game company', as opposed to Sony and Microsoft's wider goals as part of the "entertainment or technology industries". The writer points out: "Theodore Levitt introduced an idea called Marketing Myopia. To summarize the basic idea of his concept: in an industry where future growth seems guaranteed, a leading company will mislabel itself and ultimately lead to its own downfall." Apparently, the best historical example of this is the railroad industry, who "...labeled themselves as being in the railroad business and not the transportation business, limiting themselves and causing their own downfall." The writer concludes: "The industry has changed. Nintendo is no longer the biggest player in a relatively large niche market. They are in last place in a huge segment of the home entertainment sector, and they need to remember this fact, because no one needs another Amtrak."

As we all know...

[infornogr]

Because, as we all know, video games may not be around in a few years.

Re:Nintendo, good idea, bad implementation.

[unclethursday]

First off, we have NEVER sold a game boy player.

I don't doubt it. McDonalds isn't known for selling video games and devices.

Whats the point, if you have a gameboy, why buy a part that lets you play them on your TV.

Or you could be like me, and not own a GBA or GBASP. I happen to find my GBPlayer works just fine for letting me play GBA games when I don't own a GBA.

At 39.99, people dont see the point. I guess that is why the gameboy player for the SNES sold so well.

I'm sure you have the numbers for the Super GameBoy to back up your claim.

And at 179.99 You get more bang for your buck out of the Xbox because it just does more, and does it better.

Really? The Xbox plays Nintendo first party games? It plays GC exclusive third party games like Viewtiful Joe? It plays GBA games on it? Wow! I never knew! Why did I waste my time buying both an Xbox and a GC? Damn my foolisheness!

You go on to claim that there are benfits for portable memory cards, but state none.

Remember that the next time you have to lug around a 9 pound Xbox console to a friend's place to use your saved game.

And you label me a troll?

Somone did, but the shoe does seem to fit. Oh, and here's a hint, he couldn't mod you down and respond to you under the same username, jackass.

Kthxdrivethru

I see you have a lot of experience with that statement. Now, if only you could spell it correctly....

Thursdae