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Ubisoft Signs Deal With U.S. Army 57

Posted by CowboyNeal
from the setting-sights-on-success dept.
Pig Hogger writes "The French video game producer Ubisoft has entered an agreement with the U.S. Army to market America's Army-branded video-games. According to the Ferrago story (and this Eurogamer story), '...the full and vast resources of the army will be at Ubisoft's disposal.'"
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Ubisoft Signs Deal With U.S. Army

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  • WOW (Score:3, Interesting)

    by Anonymous Coward on Friday April 16, 2004 @11:30AM (#8882097)
    I thought a free game like America's Army wouldn't need such a marketing department.
  • Re:I don't get it (Score:3, Interesting)

    by MMaestro (585010) on Friday April 16, 2004 @02:59PM (#8885504)
    I mean, spending tax dollars to produce a video game wasn't an easy decision with Army folks -- and the game is becoming even less recruiting-tool oriented.

    True, but think about it this way :

    First off : America's Army is a good game (I won't say great since to tell you the truth I haven't played it myself.) What the Army succeeded in doing is making a fun game. How many independently funded and developed games fail to simply do that? (True they had millions and millions of dollars to do it, but look at EA Games...)

    Secondly, what do you think will happen if they figure out how to convey the message they wanted to convey in the first place, being encourage people to join the military (read : subliminal messages)? America's Army 2? America's Navy?

    America's Army succeeded at nothing less at making a fun game.

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