Sony Shrugs Off Bad Press - Still A Strong Brand

netbuzz writes "The Sony brand name took a beating last year over all those burning batteries and the rootkit fallout, right? Wrong, at least according to a recent survey of 2,000 adults who are apparently willing to forgive just about anything ... if you give them the right reason. Other technology companies, most anyway, also fare well in the brand survey. From the article: 'According to the survey, the Sony brand finished a gaudy ninth among the "Top 20 Winners for 2006," sandwiched comfortably between a couple of saintly American icons: Oprah and the National Football League. Moreover, the respondents see Sony climbing to No. 4 among this year's gainers, right above Amazon and eBay. Moral: Build a better PlayStation and the American consumer will forgive all else.'"

Must've been expensive...

[Penguinisto]

I bet Sony still wishes their Vaio line had a Ferrari-logoed laptop right about now...

All they need to do is

[blowdog]

Take $200 off the PS3 and all is forgiven

The write-up is wrong

[Anonymous Coward]

I bet it is painfully uncomfortable being sandwiched between Oprah and the National Football League.

Oh?

[LikeTheSearchEngine]

Moral: Build a better PlayStation and the American consumer will forgive all else.

They didn't even have to do that, apparently!

*Ducks.*

Re:Sturgeon's Revelation

[eln]

Bah, 83% of people know that 91% of all statistics are made up on the spot, and that the Sturgeon quote is a bunch of hooey. The fact that the GP quotes it as a gospel truth on which to hang his own theories suggests that he is more likely part of the (mythical) 90%.

Re:Sturgeon's Revelation

[elrous0]

Bah, 83% of people know that 91% of all statistics are made up

Yeah, but they're only half right about that.

-Eric

Any company that used Joe Satriani music ...

[cascadingstylesheet]

... in their commercials can't be all bad ;)

Re:Sony

[OglinTatas]

is dead to me

I - have - no - SONY!!!! <rrrrip!!>

Re:TVs and recievers

[Anonymous Coward]

They've done some stupid things, but I get a chubby every time I look at my XBR3 1080p LCD...

Re:No brainer

[ivan256]

Way to miss the forest through the trees there, buddy.

Re:No such thing..

[Reverend528]

I'd argue with you, but the sony battery in my dell laptop running sco unix seems to be smoking, so I guess I'll just nod my head in agreement and sign off.

Re:I hate to rain on this conspiracy theory, but .

[netbuzz]

Hey, a healthy skepticism is essential in all walks of life. ... Now I have to use some of that Sony payola to go feed my kids. Nice chatting.

Re:What was expensive was buying the survey

[jZnat]

Or in the case of exploding batteries, burnt already.

Mod Parent Up.

[Anonymous Coward]

Transforming brands that transcend competition is the core value that drives Landor. It is what we've done for over 60 years. Our clients come to us for many reasons. Their single commonality is their desire to change perception...

If Babelfish had a marketing-speak selection, that would translate as "We sell shovels to people with skeletons in their closet."