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Games Analysts Weighs In On Console War 194

Gamaustra's latest in its 'Analyze This' series asks the question point blank: Which Console Will 'Win' 2007? The regular series puts weighty questions to business analysts who specialize in the games industry, to get a gestalt opinion on what's really going on. The well-respected Michael Pachter, of Wedbush Morgan Securities, had some of the most interesting comments to review. He says that Nintendo will 'appear' to win in 2007 because of its low price and innovative control scheme, but that Sony will be the winner in the long run. From the article: "My best guess is that Sony emerges as the winner of the movie format war in late 2008, and games start looking noticeably better in 2009. That's when Sony starts looking like the winner of the next generation battle. All of this is pretty far out, and a lot can happen with pricing to change things. For example, if Sony gets down the cost curve for Blu-ray and Cell processors, [the PS3] may be below $300 shortly thereafter. It's hard to say that this will happen before 2009, but it could. That would change everything."
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Games Analysts Weighs In On Console War

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  • by jurt1235 ( 834677 ) on Friday January 26, 2007 @06:17PM (#17776818) Homepage
    I am actually more interested about new game styles than new game console. The WII has added some new possibilities and shows potential, certainly looking more reliable than the camera games on my PS2 (The NIKE game. I am a master in karate according to that game by just flapping my arms up and down, lighting is nearly impossible to get correct, and the distance which you need between camera and screen varies all the time).
  • Well, (Score:1, Interesting)

    by Samalie ( 1016193 ) on Friday January 26, 2007 @06:20PM (#17776868)
    If sony actually managed to get a $300 PS3 out, it would change dramatically the number of sold consoles. Without a doubt. The problem is GETTING to that price point. Right now, as far as I'm concerned, Sony has completely priced themselves out of this generation of consoles...and that without the fact that Sony's dropping what, $250 per console? Dont get me wrong, I'm NOT a Sony hater...but Nintendo has got a genuinely fun system to play on the cheap, and Microsoft has a year head start. With the disapointing sales numbers for the PS3 so far, will Sony be able to attract the high-end exclusive games they've had in the past, when the installed base for the Wii is double, or triple, their penetration? I say no, but it is true that only time will tell. Can they win long-term? Mabye...but it is likely they HAVE to win the HD Format War before they win this console war. If HD-DVD wins, Sony's in for a MAJOR hurt.
  • by WillAffleckUW ( 858324 ) on Friday January 26, 2007 @06:25PM (#17776966) Homepage Journal
    If sony actually managed to get a $300 PS3 out, it would change dramatically the number of sold consoles.

    This is a true statement. Notice the street price in Japan has already been slashed, even before the EU launches, as they try to deal with lower console sales there. Prices haven't dropped in the US market, but the product isn't moving either, according to a number of online and print articles in various business sources - WSJ, CNN Business, CNBC, etc.

    With the massive console losses already in place, it might be better to realize who the real competition is - Nintendo's Wii console - and fight them on price. Because, frankly, Sony has a better console at the same price point of the Wii, at least on graphics and speed, even if they don't have a full-fledged motion controller.

    You fight the battle with the enemy that's there, not the enemy you lied to yourself would be there.
  • Re:Sooo... (Score:5, Interesting)

    by badboy_tw2002 ( 524611 ) on Friday January 26, 2007 @06:46PM (#17777262)
    Apples and oranges. The environment around the PS2 is much much different than PS3. Look at what the PS2 had to face in the Dreamcast, Xbox, Gamecube. There wasn't much difference in game quality, so the PS2 wasn't surpassed by anyone. There wasn't much difference in gametypes (Wii), so you could treat the systems as equals. The Gamecube was cheaper, but not by half. Factor in PS2 locking in GTAIII, GTIV, FFX all in the same year, and you've got a slam dunk. There was no stopping the PS2, so the bottom line: why cut the price when you're selling like hotcakes? You never really know how much they were making off each one, but given that they didn't need to chop the price down, why bother? In this case, they'll continue to lose money on each system but the price can come down faster. There's also the component cost: DVD wasn't super commonplace in 1999, but it wasn't brand new either. It had been out a few years and definately wasn't as new as Blu-Ray. The initial price drops in components as adoption speeds up are much higher than later on the lifetime of a technology in terms of percenteges. So given that, I can definately see the price coming down a lot faster than PS2.
  • by Xymor ( 943922 ) on Friday January 26, 2007 @06:50PM (#17777378)
    Popularity in google doesn't necessarily mean sales.

    According to dvd empire [dvdempire.com] and Eproducwars [eproductwars.com] blu-ray is currently outselling hd-dvd, an effect widely attributed to Ps3 owners buying HD movies. The average blu-ray movie costs less than hd-dvd in amazon as well.

    Here's Debbie does dallas in blu-ray, porn in 1080p and multiple angles. [highdefdigest.com]

    In a objective comparison, both formats are about the same(excluding player costs which will eventually be similar), except for future catalog:

    Blu-ray [highdefdigest.com]
    HD-DVD [highdefdigest.com]

  • by Itchyeyes ( 908311 ) on Friday January 26, 2007 @07:11PM (#17777758) Homepage
    It looks a little different when you get the punctuation right

    http://www.google.com/trends?q=xbox360%2C+playstat ion+3%2C+wii&ctab=1&geo=all&date=all [google.com]

    Anyways, as was already noted, Google trends don't exactly indicate hard scientific data, and especially sales. The 360 outsold the Wii 3/2 in the US over the holidays and the PS3 3/1 yet it lagged behind both of them in the Google trends for that period.
  • by Anonymous Coward on Friday January 26, 2007 @07:15PM (#17777804)
    New game styles are great, but they're only new for a little while. Your Eye-Toy is great, but it's certainly no longer new. I hope Nintendo is working diligently on expanding the success of the Wiimote because before too long, it will not longer be new either.

    We went through DDR, the Eye-Toy and now we're working on Guitar Hero and Karaoke on the PS2. Only the last two are seen as relatively new. I'm sure gaming with the Wiimote will continue to be fun for quite some time to come, but at some point it will look about as fresh as the gamepad or a mouse.

    When that comes to pass, I hope the "next big thing" is ready for delivery and Nintendo doesn't get stuck with a one-trick pony. New controllers are going to keep coming for the PS3, much like they did for the PS2. I hope Nintendo is not so enamored with it's current innovation that it decides to take a pass on the innovations yet to come.
  • by Anonymous Coward on Friday January 26, 2007 @07:49PM (#17778258)
    Sony has developers working on games right now. Many of them are enthusiastically anticipated. The most that has happened is some exclusive developers have chosen to go multiplatform, but it's a trickle, not a flood. This means a)They're not going to run out of titles overnight. At worst it would be a year and b)If they start losing developers, the most likely "loss" is that the games will go multiplatform which would not be great for enticing new buyers, but wouldn't put a dent in the number of games overall.

    When, not if, HD hits America big, there are only going to be two options for your gaming, and neiter one of them has a W anywhere in the name. But that's the trick, when will it happen? If it happens in late 2007 or 2008 the PS3 will benefit and game publishers will take notice.

    If your prediction is that it will be totally dead by then, I think you might be talking more with your heart than with your head. Your "half a million" number is just that kind of thinking. It's predicting that Sony will not only fail to sell even one more console, but will actually take back a third of what it already has sold. If you're ready to call it after just two months, you've got steel balls. I suggest waiting for The Fat Lady to at least start warming up.
  • by adez ( 967740 ) on Friday January 26, 2007 @08:12PM (#17778578)
    I think it's funny that none of the analysts mention pre-installed base of portable units. The 'base station' aspect of these new consoles will play into the equation for sure.

    Download services and hand-held integration hopefully will play a big part in this generation. A wireless Four Swords
    would be great, and SOCOM3 has some unlockables when you plug
    your PSP into a PS2 USB port. I also remember hearing that PS3 has a download service already in Japan.

    If Sony and Nintendo can leverage their handheld sales from
    the last year properly, they will make up ground they lost
    from the Xbox360's head start.
  • BS mainly. (Score:2, Interesting)

    by ecuador_gr ( 944749 ) on Friday January 26, 2007 @09:22PM (#17779256) Homepage
    There are three analysts on TFA and the first two basically don't declare a winner. It's far too early in the game, so it is better if they don't risk such estimates based on wild speculation.
    Now there is the third, "respected" analyst. Example argument from TFA:

    "If I'm right, Sony will end up winning the high-definition format war, and once there are millions of Blu-ray enabled PS3s floating around, I think we will see sharper graphics on PS3 games compared to Xbox 360 games."

    Where does he base this? Because maybe just because the PS/3 touts "1080p"? Or because Blue Ray "is larger so it can fit sharper graphics... and stuff". Any hardware geek (like several here), just looking at the specs can see that the 360 has a more capable GPU (compare unreleased R600 level GPU to previous gen G70...), and a CPU which is easier to use effectively.
    Not to mention that by 2009 when the PS/3 will have become "affordable", it will no longer be a nexgen system, so it will only sell if it already has a huge base (thus developer support).

    I don't see such a bright future for the PS/3, unless something big happens (half price anyone?), but if Sony wins the HD wars, they will probably not really care. Royalties from Blue Ray will bring more money :)
  • by Toby_Tyke ( 797359 ) on Friday January 26, 2007 @10:15PM (#17779692) Journal
    Actually, I have a slightly different take on this.

    Lets assume HD TV adoption really takes off in the next year or two, to the extent that by, say, 2010, SD sets are a real minority (-30 percent of sets).

    Lets also assume, and it's probably not too far from the truth, that MS has a bottomless pit of money, and are willing to do prety much anything to bury Sony.

    Now, lets stop assuming things and look at stuff we know. The X-box had a four year life cycle (2001 - 2005). The PS3 is being sold at a loss, so sony need it to have a nice long life cycle in order to recoup their investment. They have publicly stated that they expect the PS3 to have 10 year life cycle. Nintendo on the other hand, make money on every Wii they sell.

    OK, time for some more suppositon. Suppose MS decides to stick to four year turnaround, and X-box 3 launches in 2009. This would put Sony in a virtually impossible position. They would have only had three years of PS3 at that point, would be unlikely to have a PS4 ready to launch any time soon, and if the new X-box was significantly better than the PS3 and started to steal its sales, they might be looking at taking a loss on the PS3 overall

    Nintendo, on the on the other hand, probably wouldn't care. They don't sell the Wii off the back of power or pretty graphics. The X-box 360 is already more powerful than the Wii, so if X-box 3 was even more powerfull, who cares? And if it really became an issue, if the market was really demanding an HD Wii, well OK. Nintendo aren't selling at a loss, they are likely to have made plenty of cash off the Wii in three years time, so they could just shrug their shoulders, move to four year structure themselves, and launch the Hii Dii in 2010.

    Of course that's probably all bullshit.

    Maybe I could be an analyst too.
  • by GregPK ( 991973 ) on Saturday January 27, 2007 @03:11AM (#17781412)
    If sony drops thier price do you think it will go unaswered by either nintendo or Microsoft??? Its very very likely that Microsoft would follow suit and do the same if not being the market leader in doing so... In wich case Sony will be grasping at the possiblity of making some sort of profit... Even though the cheap ps2 is making them a killing at the moment. I work in the gaming industry... My prediction at the pricing of consoles over the next year maybe two years is that Xbox will have a newer model out that includes HDMI bigger hard drive, gigabit ethernet and possibly wireless installed (If not they will sell 802.11n adapters)that will be competitively priced at 349.99-449.99 the current xbox premium system will drop to 249.99-349.99 and the current xbox core system will drop to 149.99-249.99... Nintendo of course will follow suit and drop thier current system down to 149.99-199.99 to compete with the 360 at the lower price range.. But they will also introduce Wii Premium to stay at the higher price of 249.99 this will include better graphics, media center functions, more memory, ect... Sony of course will have to follow suit if they have any hope of doing well and drop the ps3 by 100 dollars at the very least. This is all elementry stuff here.. Anyone makes a move in price the others will follow..
  • by Nimrangul ( 599578 ) on Saturday January 27, 2007 @05:43PM (#17785634) Journal
    You kidding me? Racing has been done right, Excite Truck is fun and exciting, the only thing that really hurts it is no solid multiplayer options, there should have been online support for it.

    Red Steel was a broken game that should not have been on sale, that was Ubisoft being retarded, and while Call of Duty 3 has people complaining about not being able to play for more than an hour before their left arm gives in and they cannot keep their direction set right - Nintendo does advise regular breaks from console usage.

    And online is no niche, it's the future, it is the biggest thing lacking from current games coming for the Wii. It is what hurt Call of Duty 3.

It's a naive, domestic operating system without any breeding, but I think you'll be amused by its presumption.

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