Nintendo May Retire Game Boy Name

GameDaily is reporting on commentary from Nintendo of America's George Harrison, who essentially says the company will no longer be using the Game Boy brand. While at one point the DS was the 'third pillar' along with the Game Boy and the GameCube/Wii, the handheld has in recent years more than proven its worth. "This year in our marketing you really won't see much push against Game Boy itself, so it will kind of seek its own level. It's hard to say in the future if we will ever bring back the Game Boy trademark. It was a big risk for us to actually pass on it and call the new product the Nintendo DS, but it was part of Mr. Iwata's philosophy that if we're going to make a radical difference and try to reach a new audience, then we have to change the name ... We had to make a break even though we had one of the greatest trademarks in the history of the industry."

let's protest!

[doubleofive]

Let's call our DSs "GameBoys" in protest! (I do anyway by mistake, but now I have an excuse)

you sure?

[neoshroom]

a part of my childhood just died.

are you sure the batteries just didn't run out?

Re:with this

[megamerican]

It is time you grow up and become a Game Man.

Re:"greatest trademarks"?

[brkello]

Don't worry...they learned their lesson about naming their products silly things. As hard as people have tried...no one has been able to make fun of the "Wii".

Re:There comes a time...

[Dogtanian]

I think this is Nintendo's way of telling us Game Boy has made the change. (Probably at that party last weekend).

• You know your Game Boy's reached adolescence when you don't have to play with it- it plays with itself non-stop.
• Ah, that explains what was wrong with the sound. For some reason it had developed a very impressive bass, but a few minutes later it went high-pitched and squeaky. After alternating the two for a while, it settled onto the deeper sound, but now it makes very little noise and won't respond at all.
• Eewww, I thought the white ooze coming out was glue or something.

Okay, the first one was good, the other two were crap, and it'll only get worse, so I'll stop there. I'll be here all week, please tip your waitress, etc etc

Re:you sure?

[halcyon1234]

You are feeling sorry for the Gameboy. [vgcats.com]

That is because you are crazy. [youtube.com]