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Businesses Entertainment Games

Corporate Gaming Is Good For Business 151

The Economist is running a story about how gaming is on the rise in corporate environments, and how games are also becoming a popular tool for advertising. From internally developed games to commercial offerings to simply creating a framework in which employees can interact, game-based competitions and community building are leading to increased productivity, even for Fortune 500 companies. Quoting: "Take Microsoft's own experience. Before it releases a new version of its Windows operating system, it asks staff to help debug the software by installing and running the system. In the past, project managers had to spend a great deal of time and effort persuading busy Microsoftees to help them with this boring task. So for Windows Vista, the system's latest incarnation, Microsoft created a game that awarded points for bug-testing and prizes such as wristbands for achieving certain goals. Participation quadrupled."
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Corporate Gaming Is Good For Business

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  • Vista (Score:3, Interesting)

    by db32 ( 862117 ) on Wednesday August 27, 2008 @02:58PM (#24769095) Journal
    I'm not really sure how to take the news that bug testing in Vista was quadrupled.

    Where they focused more on the game than on actual bug testing?
    Where there that many bugs that a quadrupled test force still allowed it to be shipped as it was?

    I mean really...I don't know what to think other than they should have released a better product if they had quadruple the bug testing as previous versions. With any luck those wristbands were actually shock collars to deal with the consequences of allowing so many bugs to go out the door.
  • by RangerRick98 ( 817838 ) on Wednesday August 27, 2008 @03:23PM (#24769375) Journal
  • by blair1q ( 305137 ) on Wednesday August 27, 2008 @03:52PM (#24769669) Journal

    Greg Mankiw was right.

    Economics is a load of bullshit.

    If you can quadruple productivity of well-paid individuals by giving them junk jewelry and alpha-wave stimulation, then you really shouldn't have had to pay them well in the first place.

  • by geekoid ( 135745 ) <dadinportland&yahoo,com> on Wednesday August 27, 2008 @03:52PM (#24769673) Homepage Journal

    becasue management made a big deal out of it.

    It's like when they were studying ways to increase productivity at Ford when the noticed dimming the lights a little bit increased performance.
    What was actually happening was that the employees realized they were being watched and stepped up the appearance of production.
    This turned out to be a short term effect.

  • by bfwebster ( 90513 ) on Wednesday August 27, 2008 @03:58PM (#24769751) Homepage

    Back when I was fresh out of college (graduated in 1978), I found myself constantly having to learn new operating systems (mostly mainframe and minicomputer), new editors, new compilers (and languages), and so on. Heck, in my first year out of college, while at General Dynamics/WDSC, I worked on four different computers (CDC mainframe, Perkin-Elmer minicomputers, a Harris hybrid analog/digital computer, and some other mini-computer that I can't remember at the moment -- other than that I could tell what stage the compilie/link process was in by the noise the hard drive [5 MB and occupying a box the size of a 2-drawer file cabinet] was making).

    So, one of my 'coming-up-to-speed' techniques was to write a program that interested me. In this case, I wrote a program that would randomly roll up and print out D&D monsters and NPCs, complete with stats. By the time I had that program working, I pretty much knew how to use the system and how to do software development on it. I think I still have some of those printouts in my files at home. ..bruce..

  • Re:Awarding points? (Score:4, Interesting)

    by gnick ( 1211984 ) on Wednesday August 27, 2008 @04:10PM (#24769869) Homepage

    The same thing happens on Slashdot, if you want the points then you better make sure your post is Pro-Linux and GPL. Trying to show that Windows may be better in some circumstances or the GPL as many flaws and in some ways it contradicts its core values will not lead to points. Thus discouraged and reducing objectivity in an open forum.

    Yeah, but here it's sometimes really satisfying to be modded Troll or Flamebait. I've got some unpopular opinions here that I fly proudly and it doesn't bother me at all to smell the karma burn (I'm one of those people that think that music/movie/software piracy should remain illegal and am convinced that pirates hurt the industries - Gasp!)

    It's actually kind of the same here at work. We often have crossword puzzles or word hunts that we can do in hopes of some cheesy prize. Mine get shredded - If I'm at work and wasting time, I'll be posting here or reading the news - Otherwise I'll be working. The same with the safety-awareness games and similar - Those are what get me in trouble. Just because I don't want to waste time playing safety-Pictionary doesn't mean I'm not committed to safety, it just means that I consider most of the games a waste.

    Although if there was some interesting prize (not a plastic bracelet) that I could earn just by doing my job well or taking on a couple of extra tasks (beta-testing, whatever), I may be tempted.

  • by Tekfactory ( 937086 ) on Wednesday August 27, 2008 @04:52PM (#24770375) Homepage
    How does that reconcile with this one? A man does not have himself killed for a half-pence a day or for a petty distinction. You must speak to the soul in order to electrify him .Napoleon
  • Office space (Score:2, Interesting)

    by duckInferno ( 1275100 ) on Wednesday August 27, 2008 @06:26PM (#24771447) Journal
    Ever since watching Office Space and Wanted I've always viewed corporate initiatives as soul-crushing mediocrity. Now they're trying to combine my favourite escape from life, gaming, with said soul-crushing mediocrity. NOoooooOOOoooooooooooooooo

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