CmdrTaco from the here-we-go-again dept.
doug141 writes "Lessons learned in video games may transcend computers, PlayStations and Wiis. New research suggests that virtual worlds sway real-life choices. Twenty-two volunteers who played a cycling game learned to associate one team's jersey with a good flavored drink and another team's jersey with a bad flavored drink. Days later, 3/4 of the subjects avoided the same jersey in a real-world test. Marketers and lawyers will take note."
"Hey Ivan, check your six."
-- Sidewinder missile jacket patch, showing a Sidewinder driving up the tail
of a Russian Su-27