Video Game Conditioning Spills Over Into Real Life 232
doug141 writes "Lessons learned in video games may transcend computers, PlayStations and Wiis. New research suggests that virtual worlds sway real-life choices. Twenty-two volunteers who played a cycling game learned to associate one team's jersey with a good flavored drink and another team's jersey with a bad flavored drink. Days later, 3/4 of the subjects avoided the same jersey in a real-world test. Marketers and lawyers will take note."
jersey sponsors (Score:2, Funny)
did one jersey say "coke" and the other "pepsi?"
Uhh... huh. (Score:5, Funny)
Jersey... (Score:5, Funny)
Re:Great, more product placement in future games (Score:3, Funny)
I disagree. I think it would be cool to quest for the great Coca Cola of the mythical Eastern elves in war craft. Maybe the new armor in the next expansion will be branded by Nike. Then they could release real live limited edition collector versions of in game products. I see this being something you game nerds could really dig on.
Re:Video Game is just the vehicle (Score:5, Funny)
"Every time a dog salivates, a behaviorist must ring a bell"
Re:Great, more product placement in future games (Score:3, Funny)
I think Under Armor would be a better tie in than Nike......
Re:Sample Size? (Score:5, Funny)
That's all of the people that would actually PLAY a cycling game. Now, if you mounted lasers on the handlebars......
Re:Great, more product placement in future games (Score:1, Funny)
The last thing the videogames industry needs to every game festooned with ads for condoms the gamers would never use in the first place.
fixed that for you
Re:Great, more product placement in future games (Score:5, Funny)
Re:Uhh... huh. (Score:3, Funny)
Well, people pay attention to Sony [xkcd.com].
Na naa na nana nana na na, Katamari Damacy...
Half-life 2 (Score:5, Funny)
I remember after HL2 first came out and I'd been playing it a lot. I was walking through my parking lot at work, a helicopter flew nearby. I found myself unconsciously looking for places to hide and estimating when I could get a good firing angle on it.
Re:Uhh... huh. (Score:5, Funny)
It reminds me of an 80's joke. If video games influenced behaviour then kids that grew up playing Pacman [thepcmanwebsite.com] would spend their freetime running around rooms, eating pills and listening to repetive music.
Re:Uhh... huh. (Score:2, Funny)
Re:jersey sponsors (Score:2, Funny)
Re:Weird Assumptions (Score:3, Funny)
Surely if there is one thing that every gamer of more than a few years (months? weeks?) has learnt is that everything is different when video games are involved.
Games that require quick reflexes can't don't improve those reflexes, but a sport that requires quick reflexes can improve them. Games that require strategic thinking won't improve your abilities in this area, but reading a book on war will help your strategic thinking. Playing games as a hobby and having background knowledge of genres or developers say, makes you a no-life loser, but watching movies as a hobby and having background knowledge of genres and directors makes you a movie buff.
Everything is different when it comes to games. This shouldn't be a suprise anymore.
Re:Weird Assumptions (Score:3, Funny)
And this, folks, is perhaps the single best explanation of what's wrong with two-party politics. Listen closely to *any* political commentary in the USA, and you'll see this effect at work. Arguments become talking points about positioning sides rather than the merits of the arguments.
You sound like one of those God-hating, baby-killing, pot-smoking, terrorist-appeasing liberal Democrats.
Re:jersey sponsors (Score:3, Funny)
So that's, what... 16 people and a midget? An amputee?