from the here-we-go-again dept.
doug141 writes "Lessons learned in video games may transcend computers, PlayStations and Wiis. New research suggests that virtual worlds sway real-life choices. Twenty-two volunteers who played a cycling game learned to associate one team's jersey with a good flavored drink and another team's jersey with a bad flavored drink. Days later, 3/4 of the subjects avoided the same jersey in a real-world test. Marketers and lawyers will take note."
"No, no, I don't mind being called the smartest man in the world. I just wish
it wasn't this one."
-- Adrian Veidt/Ozymandias, WATCHMEN