Ads Retroactively Added To Wipeout HD, Soon Others

An anonymous reader writes "American users of Wipeout HD might have noticed that there's an advertisement showing up all of a sudden during loading, both during online and offline play. This, according to a poster on the well-known gaming forum NeoGAF, is being done covertly. The writer suspects that the display software was installed during update 2.01, and the ad-content is now being snuck in. Gamasutra has a story on the company responsible for the software to deliver these ads, Double Fusion, which said it plans to launch in-game advertising in 'another handful' of PS3 games by the end of the year. So, what's next? Can we look forward to fighting the Kool-Aid Man and zombified Mars bars in Uncharted, or is there anything that can be done to hinder companies from adding advertisements retroactively, without the customer's prior knowledge?"

Ad blocking

[Anonymous Coward]

In your router. I'm looking at you DD-WRT.

Re:All of A sudden

[Anonymous Coward]

Maybe they did it on accident? That'd be really ironic.

Lost sale

[Endymion]

Well, there goes one more sale.

I was about to buy that - the demo looks so good on my new HD monitor. But then they pull this crap...

Re:ESRB

[ethan0]

may I recommend reading the very first sentence of the summary?

wait, sorry, forgot what site I was on for a moment.

Re:All of A sudden

[Anonymous CowHardon]

"Suddenly" means "in the manner of a sudden," or more succinctly, "of a sudden," and to indicate that something isn't only partially of a sudden, we say it's "all of a sudden." We don't use the definite article "the" because there isn't only one particular sudden. (If there were, we might spell at as a proper noun and possibly even worship it. All hail the Almighty Sudden!)

Re:Boycott

[spun]

But no matter what, always remember to stay positive, cynicism never got anyone anywhere!

That's a pretty cynical view of cynicism.

Re:Ad blocking

[Runaway1956]

Realizing that 50% of consumers lack the genes necessary to "grow a set", I stand by, ready to offer the use of my set. For a small recompense, of course. The wife wouldn't like me to be giving it away for free. (She is so mercenary!)

Re: set vs. pair

[Anonymous Coward]

I'm a little worried. Most people have "a pair" rather than "a set". How many do you have, exactly? Two? Three? Many? (/me glances over at a set of legos and then looks down.)

Re:Ad blocking

[Faw]

Okay, you win.

You must be new to the internets, you never say "You win", you try to:

• 1. destroy his credibility
• 2. criticize his sources
• 3. call him a noob/troll/nazi
• 4. if you are losing the argument just say you have better things to do that to explain simple things to ignorant people.

If you can mix all of them in one it's an instant argument win:

1. Look you gene nazi (3), you cant trust anything written in wikipedia (2) you probably added that entry yourself! (1). Anyway I'm not going to waste my time trying to educate (4) a noob (3) like you. Just go back to your parents basement (1), you troll (3).

Hope I was of some help to you....