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PlayStation (Games) Sony The Almighty Buck Games

Best Buy Unapologetic About Charging For PS3 Firmware Updates 454

donniebaseball23 writes "After discovering that electronics retailer Best Buy was charging ignorant customers $30 for the 'service' of installing updated firmware on PS3s, IndustryGamers got word from the company on its policy. Best Buy sees no problem with charging for this convenience, even though it's something Sony provides to PS3 owners completely free. 'While many gamers can handle firmware upgrades easily on their own, those customers who do want help can get it from Geek Squad, and we continue to evaluate this offering to ensure it meets their needs. The service goes beyond a firmware updates, and includes user account setup, parental control setup and other components,' a representative said."
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Best Buy Unapologetic About Charging For PS3 Firmware Updates

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  • by dangitman ( 862676 ) on Thursday October 07, 2010 @02:00AM (#33821044)

    this has less to do with best buy charging fee and more to do with ethical behavior.

    But what is unethical about it?

  • by daitengu ( 172781 ) * on Thursday October 07, 2010 @02:10AM (#33821094) Homepage Journal
    Really this is just another bump on the road that leads to the crumbling of brick & mortar stores. Best Buy is trying to squeeze as much cash out of their customers as they possibly can.

    A couple days ago I went in to my local Best Buy to buy a hard drive that they had listed for $129.99 on their website. I got to the store, and it was $165 on the shelf. In the past, it's been no problem to price match things that were on their site. However, this policy has apparently changed in the last few weeks, as they informed me that they no longer match prices on their site. The tag on the shelf wasn't one of the standard corporate tags, (the font was different, and the background of the tag was different) so it looks like they purposely jacked the prices of some items up. Anyway, I proceeded to stand in front of their customer service desk and order the drive off of their website with my phone using the "pick up at store" option. As I walked around for 15 minutes while I waited for the order to "go through" I noticed a lot of tags that were similar to the one I described. When comparing them to the website, all the tags had a significant markup compared to the Best Buy website. Other tags with the standard background matched the price on the website.

    The girl at the customer service counter that I talked to said that this was "a new policy that went into effect a few weeks ago." She then proceeded to tell me that they did some sort of study that showed they were losing a ton of money by matching prices on their website. Personally I just see this as a huge death knell for, if not all best buys, at least my best buy.
  • Re:Wow (Score:1, Interesting)

    by Anonymous Coward on Thursday October 07, 2010 @02:44AM (#33821320)

    You can buy spools of the stuff for much much cheaper, making connectors isn't really that difficult.

    Uhhh, no. It's one of the reasons why HDMI sucks so much. Lord knows how many pins are in an HDMI cable, and even then, it'd be a pain to solder all those pins. There is a reason why the television industry uses SDI instead. You can terminate a cable in under 30 seconds if you're good, no soldering iron needed (though solder connectors are available). HDMI? Forget about it. I'm sure it'd bring back bad memories of terminating multicore camera cables...

  • by Anonymous Coward on Thursday October 07, 2010 @02:45AM (#33821332)

    This is actually quite unethical.

    Best Buy is selling PS3s with a tacked on charge for something the PS3s automatically do on their own (You ahve to hit the button to agree to a TOS, but it's three button presses and automated).

    They are not stocking PS3s they haven't done this to, here in Austin, either. Customers get the impression Best Buy has helped them, when in reality they are being very deceptive.

    If they simply were charging $30 more for a PS3 that would be one thing, as people would just shop for the best deal. But by lying to customers, in saying they are improving the PS3 in any material way over what occurs when you put in certain discs or even connect online, they are attempting to deceive customers who just don't understand this topic. We're entering the holiday season where a lot of moms and grandmas and dads and grandpas are going to want accurate information about electronics.

    All the clamor is asking for is that these people know to stay away from Best Buy. Let them be informed that Best Buy is very dishonest. That's all I want.

    Best Buy is targeting customers they think are high profit and trying to weed out customers who are informed. This is a corporate plan that dates a couple of years. I remember being miffed they were almost avoiding me and being very snippy when I was buying a TV, but they did that because I was informed. This strategy will turn off anyone who knows much about a PS3, but it will also identify people who are easy marks for Monster cables, protection plans, replacing DVD movies with blu-rays, a Dish subscription, an N router for an system that should be hooked up via ethernet, etc etc etc.

    Best Buy already knows this will weed out people who know better than most scams, and I want it to weed out everyone else, too.

  • his is so far from the truth its not even funny. I'm a Geek Squad Agent and this is not the case at all. In fact if they are the only ones left and you dont want it, you get the service for FREE. You are NEVER EVER EVER required to pay for a service you dont want.

    Utter BS. My wife bought a Netbook at BB. Surprise surprise, they were all "pre-optimized". None that hadn't been touched were in stock, surprise surprise - but they had six pre-optimized models below the desk.

    I didn't want the pre-optimization (heh, what basically amounted to 'uninstall some Windows features, remove the System Restore image, and install a trial of Norton Antivirus').

    They weren't willing to compromise, even at the cost of losing the sale. They lost the sale.

  • by AK Marc ( 707885 ) on Thursday October 07, 2010 @03:28AM (#33821594)
    In the US, that is illegal too. However, they get around this by having BestBuy.com be incorporated as a separate (but wholly owned) subsidiary. So BestBuy.com has one price, and Best Buy has another. Oh, and on http://www.bestbuy.com/site/Help-Topics/Best-Buy-Retail-Store-Price-Match-Guarantee/pcmcat204400050013.c?id=pcmcat204400050013 [bestbuy.com] it's clear that the stores don't match online retailers, like BestBuy.com (or Newegg or Amazon). So they don't have to match their website. It's just as illegal in the US, but they have massive loopholes written into every law to screw the people so that the spirit of the law is never enforced.
  • by quetwo ( 1203948 ) on Thursday October 07, 2010 @07:29AM (#33822698) Homepage

    Or better yet -- the few times I've had to go to Best Buy to buy something (trust me, I avoid them like the plauge), and they pull this crap, I go to their website while in the store, and order it there. The website dosen't know about the "Geek Squad Markups", and will charge me the normal amount. I can even check the box to do an in-store pickup.

    The manager usually gets real pissed at me when he knows I know there are no untouched boxes, and I'm getting their GeekSquad service for free. I usually explain that I'd rather not have it.

  • Re:Wow (Score:4, Interesting)

    by SenseiLeNoir ( 699164 ) on Thursday October 07, 2010 @08:04AM (#33822874)

    Well, Although I agree with most of what you say, I have used some really cheap ass HDMI cables, which are not that great (connection issues, out of spec, which damage the socket, etc).

    However, you can get decent enough cables much cheaper.

    Recently I bought a cheap ass Micro USB cable for my HTC Desire, and I can tell its plug is just slightly off (diificult to push in, etc). It also refused to charge my phone for some reason. This cost me £1 on Amazon.

    I bought a £2 belkin MicroUSB cable also from Amazon, and it worked fine, and is better made.

    Point being, ultra cheap ass dont always work. However, possible to still get a decent cable, cheap if you know where to look, and yes, they sell that same cable for at least £10 in the brick and mortar shops.

  • by NetNed ( 955141 ) on Thursday October 07, 2010 @03:59PM (#33828782)
    This is surely one thing I point out to anyone buying anything, certainly electronic. If the tape on the box is not smooth and is clearly not the factory seal then do not buy it no matter what BS the salesman hands you. Heard it all before.

    Bought 2 Infinity speakers from Circuit City years ago and realized that, after seeing cracks in the speaker covers, that the tape job was sloppy and bunched together. Ended up having to take it to another location 10 miles farther away after the first location had nothing but opened boxes only to have the other location tell me the ones I had were listed as "in service" and should have been sent back to the factory.

    That experience has me checking for evidence of a box being opened ever since. Have told salesmen to get me another many times and if they say it's the last, I say I can go elsewhere. Most times you'd be surprised how they "find" another that hasn't been opened before. Can't understand why they do this as they can send it back to the manufacturer and not have to pay for the device. Just trying to get away on the cheap because of shipping maybe?

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