Follow Slashdot blog updates by subscribing to our blog RSS feed

 



Forgot your password?
typodupeerror

Slashdot videos: Now with more Slashdot!

  • View

  • Discuss

  • Share

We've improved Slashdot's video section; now you can view our video interviews, product close-ups and site visits with all the usual Slashdot options to comment, share, etc. No more walled garden! It's a work in progress -- we hope you'll check it out (Learn more about the recent updates).

×
Lord of the Rings Businesses PC Games (Games) Role Playing (Games) The Almighty Buck Games

LotR Online's Free-To-Play Switch Tripled Revenue 91

Posted by Soulskill
from the one-does-not-simply-log-into-mordor dept.
Last June, Turbine made the decision to switch Lord of the Rings Online from a subscription-based business model to a free-to-play model supported by microtransactions. In a podcast interview with Ten Ton Hammer, Turbine executives revealed that the switch has gone well for the company, with game revenues roughly tripling. The active player base has also grown significantly in that time. Executive Producer Kate Paiz said, "This really echoes a lot of what we've seen throughout the entertainment industry in general. It's really about letting players make their choices about how they play."
This discussion has been archived. No new comments can be posted.

LotR Online's Free-To-Play Switch Tripled Revenue

Comments Filter:

If they can make penicillin out of moldy bread, they can sure make something out of you. -- Muhammad Ali

Working...