Gaming On the iPad 2 and What It Means For Apple

The Digital Foundry blog took a detailed look at gaming on Apple's recently released iPad 2. While most reviews of the device focus on the tablet's size, accessories and software features, this one puts the new A5 processor through its paces, finding "anything from a 4x to 7x leap over what was seen in the original version of the tablet." The authors suggest that it has boosted mobile gaming to a point where Apple could be preparing for a much bigger entrance into the gaming market. "Either we are looking at a company looking to consolidate its iron grip on the mobile games market by combining its existing unparalleled developer support with state-of-the-art technology, or else iPad 2 represents the first stages of a plan to expand iOS' reach from mobile phones and MP3 players through to tablets and perhaps in the near future, home games consoles. ... Technical and hardware challenges aside, there's no doubt whatsoever that Apple is extremely well-placed to expand its reach in the games market and launch a new, disruptive assault on the status quo every bit as effective as its mobile offerings have been. There have been plenty of creditable attempts at claiming the multi-purpose set-top box market, but there has been no outright winner. Arguably, Apple has the brand presence, the games, and the music/video services to actually make it happen."

similar to what people said about the Wii

[fadir]

I heard pretty similar comments when the Wii came out first (no HD, no conventional controller, etc.) and yet it was a huge success.

Apple is known for taking a different approach when trying to solve issues. That's the way they succeeded with the iPod (hard disks instead of tiny flash RAM back then), the iPhone (all touch, almost no buttons) and the iPad. I won't be so fast to predict a failure because of the lack of conventional and established controller styles here. Don't forget that there is a huge market with people who are not die-hard players, who do not care about how a PS1 controller looked like, etc.

It's a fairly common mistake to think only the hard core games matter. They only do matter if you have a hard core game. For all the rest it's the casual gamers that count and there ease of use is the key.